It is reported that the 28th China Golden Rooster and hundred Flowers Film Festival and the 32nd China Film Golden Rooster Awards will be held in Xiamen, Fujian Province from November 19 to 23 this year.

In addition to its own themes and star lineups, marketing has undoubtedly become the backbone of box office attraction. So what are the "eye-catching" strategies for film marketing in 2015?

The marketing of 2015 domestic film slogan new trend is simple and crude, or the finishing touch. Like posters, slogan is the "face" of the film and an important means for the audience to understand the film. The style, characteristics and even level of a film can be found in its slogan.

Similarly, with the development of the Internet in recent ten years, the promotion and marketing of Star Wars has become more exciting and diversified. While constantly refreshing various box office records, its promotion and marketing have become increasingly diverse due to the development of Internet technology in recent years.

It is reported that "immortal Xia world" wanted to invite boxing champion Tyson to speak for the game. Photosynthetic mapping combined with the image of Tyson in the public's mind, and used Tyson's microblog to set up a Chinese Chengguan, which attracted a large number of netizens and media to actively report, and became the hottest topic on the Internet at that time.

On June 4, Huaqiang culture announced its name change to "Huaqiang Fangte". At the same time, the company's ecosystem strategy of Huaqiang Fangte, based on animation products, special films, theme performances and cultural derivatives, and with theme parks as the display and application platform, was exposed.

As the two largest ticket warehouses in the world, the biggest difference between the North American market and the Chinese market is the difference in film marketing channels. Li Yi said, "the six Hollywood blockbuster studios, which were originally confident, stubborn and strong, loosened a little bit and began to accept customized marketing in the Chinese market."

How is the invincible top variety IP refined? While bringing more exposure to the program, it also promotes the continuous fermentation of program popularity and broadcast volume, so as to get rid of the limitation of integrated generation n, and make "Running Man 3" become a model of deep phenomenal variety.

Fang Li knelt down to create a box office miracle of 80 million for the amazing performance of "birds in the morning". Speaking of how to play marketing in the interactive era, Fang Li summed up the lessons of failure for his "success" case and believed that it would never be released without materials in the future.

In the field of film, Baidu nuomi created "three or seven grades" according to the film viewing law in March, releasing the demand and potential of film consumption during the women's day.

It is undeniable that the second season of "I went to School" has gained a clear advantage of word-of-mouth brand, as iqiyi, who has rich experience, praises the greatest strength in content output. The second season of I went to School made a lot of innovations compared to the first season.

On July 8, LETV sports and JDB group announced that they had reached a strategic cooperation to jointly usher in a new era of sports marketing in JDB 2016 and open new ideas for herbal tea brand marketing. LETV sports and JDB jointly innovate the form of advertisement implantation in the live broadcast and information of top-level events, so as to realize the seamless connection between content marketing and events.

, relying on cinemas to build the largest film service ecosystem, the prosperity of China's film market cannot be separated from the support of cinemas. As the largest theater in Asia, Wanda cinema has a far-reaching impact on China's film industry.

Behind the cross-border integrated marketing of "three people's trip" this time, there is another "three people's trip" of iqiyi film, the cooperative brand party and iqiyi platform. The charm of the film is the silence on the screen, and the thousands of troops behind it. In the face of multiple Hollywood blockbusters, "three people" broke the current in recent days.

When it comes to the three-dimensional marketing method of Yongding Tulou, Lin Ruju, director of Yongding District Tourism Bureau, is as familiar as a book.

Letv and "I am a singer" is an example of a perfect match. For "I am a singer 4", the peak night is also the peak of attention. For viewers, it has become commonplace for Letv super TV to appear in I am a Singer, and this kind of interaction seems too common.

Last Sunday, the urban emotional inspirational drama "I am du Lala" produced by Kerton Media, a subsidiary of Huatze Film and Television Group, ended perfectly, with outstanding ratings and topics among the series at the same time, which proves that du Lala, a classic IP, can also tap unlimited potential under careful construction.

On the day of the event, "glory of the king" invited Guo Jingming, Chen Xuedong, Du Haitao and other star platforms to participate in the game PK, making use of the huge fan base of stars to earn enough eyeballs and topics for offline activities.

How to deal with the dispute of position and how to hold fans has become a brand-new issue that film marketers have to face in the era of fans' power improvement. Behind fan position, fans really

After breaking up with the voice of China, JDB joined hands with angry birds to officially start a new journey of IP marketing. However, from the perspective of brands' enthusiasm for popular IP, the IP boom has just begun, and its tentacles have jumped out of the scope of the film and television industry, affecting every corner of our lives.