On December 18, 2017, the online movie "story vending machine", produced exclusively by iqiyi, officially opened in Beijing and exposed the first concept poster. Cao Yunjin, the star of the film unit, appeared at the opening ceremony.

Recently, Sunshine Culture Media announced that it had reached a strategic cooperation with the well-known advertising company Perewe Bank.

Marketing still needs "content is king". It is worth noting that variety shows not only enhance the popularity of the destination, but also give rise to many new problems.

1905, as a strategic partner of the film festival, made its debut with many children's films in its copyright library, such as "the Battle of Kuiba", "Happy run: adventurous Island", "Journey to the West" and many other children's films. and for the first time in China exposed the "Angry Birds" series of animation related posters and two trailers. The third and fourth seasons animations of Angry Birds Blue Brother and Angry Birds Pig Biography will be released to the audience this year and next year, each with a separate story.

The online movie "the falling Dragon incident of the supernatural event", which was exclusively announced by Qishu Youyu, not only considered the audience who followed the event on the Internet, but also returned to the birthplace of the story and went deep into Yingkou to jointly promote it with the Yingkou government. Produced by dreamer Pictures, Seven Entertainment Film Group, Qishu Youyu, Jing Eagle Media and MeiFreddy Pictures, Qishu has the exclusive release of "the falling Dragon event of supernatural events". With "supernatural + fantasy + science fiction".

The young audience group represented by contemporary college students is not only the main consumer group of Tencent Video at present, but also the backbone of Tencent Video's content production in the future, which also explains why Tencent Video invests more and more into the campus. Campus marketing activities are also rich and colorful. The young audience represented by contemporary college students is not only the main consumer group of Tencent Video at present, but also the backbone of Tencent Video content production in the future, which also explains Tencent.

After two years of development, iqiyi bubble community has achieved deep binding with popular video content, and with film and television IP and stars as the core, it has gathered a large number of fans with stable loyalty, and is building an interactive experience circle of fan entertainment. At this meeting, Tang Xing, chief technology officer of iqiyi and founder of bubble community, Wang Xiaohui, chief content officer of iqiyi, Chen Hongjia, vice president of iqiyi market, Zhou Manman, CO president of Jiumeng Xinghui culture media Co., Ltd., and New Culture International

With years of experience in deep cooperation with global high-quality film and television resources and deep insight into consumers, TCL has successfully built a model of joint marketing of film IP and brand with justice alliance, achieving a double harvest of brand and reputation, and providing a valuable reference for Chinese brands to carry out international entertainment marketing. TCL, which has worked closely with DreamWorks, marvel, Universal Pictures, paramount and many other Hollywood film companies, once again joined hands with DC's first hero League

In recent years, with the development of the secondary industry, its audience is expanding year by year, coupled with the entry and gradual attention of the major video platforms, animation will become a "battleground" for brand implantation. In recent years, with the development of the secondary industry, its audience is expanding year by year, coupled with the entry and gradual attention of the major video platforms, animation will become a "battleground" for brand implantation.

Hip-hop "will enjoy the three-dimensional promotion of Youku and Tmall's all-media matrix of Ali big entertainment, carrying 600 million promotion resources, detonating young people with massive exposure and fancy content marketing, and breaking circles and fans. Hip-hop "will enjoy the three-dimensional promotion of Youku and Tmall's all-media matrix of Ali big entertainment, carrying 600 million promotion resources, detonating young people with massive exposure and fancy content marketing, and breaking circles and fans.

One is that the linkage of film and game has very high requirements for timeliness and linkage. Now the shooting time of popular IP film and television dramas has been shortened again and again due to higher costs and great success. In order to launch the game synchronously, the funds and time left for game development have been compressed again and again, resulting in the popularity of skin changing games that do not have their own core gameplay and lack deep integration with IP content, and the type is very single, either hang up or Parkour, Stereotyped, unable to continue to attract players. In 2016

In fact, mutual financing platforms such as Renren loan have not only appeared in variety shows this year, but also piled up advertisements in film and television dramas such as "flowers bloom in that year and the moon is full" and "river god", such as love money, Wukong wealth management and money station. Among them, some netizens speculated that the sponsor of the program was Renren loan, an internet financial platform (hereinafter referred to as "mutual fund platform").

The reporter learned that the strategic layout of Xu Yongan, chairman of Hengdian Group holding Co., Ltd., is that the group level is 100 billion planning, and the operating income of each subsidiary reaches the level of 10 billion yuan. In other words, Hengdian Film and Television City wants to reach a business scale of 10 billion yuan. Prepare to use film and television base, tourism stage and cultural consumption of three business forms to achieve this goal. Sang Xiaoqing said that Hengdian Film and Television City, which grew out of the land, put film and television shooting bases, stars, drifters and fans through modern management.

The production company of good night set, MCN, takes a fancy to this attribute of the fan base, and wants to create a vertical sports short video of a pre-match scene. Through complaining PGC short videos, it creates 16 Chinese Super League teams KOL, extends the game topic from on-court to off-court, attracts fans of vertical teams, and develops users' viewing habits. Use fan culture to train 16 teams KOL, "inflamed people" want to play pre-game vertical sports short video fans, is a group of their own traffic, around the same.

After that, with the development of the online loan industry, the number of platforms increased and the competition intensified, and some platforms gradually obtained funds through venture capital, equity financing and other means, giving birth to a number of platforms with sufficient financial strength. at the same time, with the expansion of procedural purchase market demand in precision marketing, the advertising channels of online loan platforms are extended to search engines, and begin to develop media channels such as cinema advertisements and TV advertisements. Through inserting, naming, pressing screen bars and other ways to put advertisements, find the target customer groups to browse.

Whether it is costume drama or modern drama, the most creative ads are Internet financial and financial applications. However, in almost all episodes, advertisements are inserted in creative ideas such as "flowering time" and "brain time" in the middle of the broadcast.

According to the survey, among the popular dramas broadcast so far at the end of 2016, a total of 16 movies and TV dramas, including the Legend of Chuqiao, the Alliance of Advisors and the God of the River, have advertised on Internet financial platforms, involving as many as 11 brands. among them, 8 "mutual fund platform advertisements" are presented in the form of middle insertion. These links are more reasonable in the homemade dramas independently developed by the website, but there will be a lot of coordination problems when it comes to buying broadcast rights, and the final results are often.

The cultivation game of Kardashian and fruit sister launched by Glu uses the IP of stars as the selling point of the game itself, while the swift life bypasses traditional social media such as twitter and Weibo to build a bridge between fans and Taylor - not only a platform for fans to obtain Taylor's latest information, but also a platform for Taylor and his team to centrally operate and maintain fans. Taylor launched the mobile app, called the swift life, with the well-known software developer gl

In practice, the operation mode based on an IP project is not single. Considering the complexity of the development of the IP industry chain, multiple subjects involved in the content copyright operation of film and television works often have both cooperative operation and entrusted operation. In practice, the operation mode based on an IP project is not single. Considering the complexity of the development of the IP industry chain, multiple subjects involved in the content copyright operation of film and television works often have both cooperative operation and entrusted operation.

Some people in the industry pointed out that since the release of the first "Transformers" in 2007, the four films have grossed 282 million yuan, 428 million yuan, 1.072 billion yuan and 1.977 billion yuan at the domestic box office respectively. Judging from the growing box office, Hollywood IP obviously has a good market influence in China. In this context, these brands can naturally gain super attention through advertising. Although domestic brands can get excellent market feedback with the help of Hollywood blockbusters.