Since then, film and television implantation has gradually become a new advertising marketing means, usually with the help of props, lines, scenery and other means to make the brand in the form of exposure, oral broadcast, scene and other forms to fit the film and television text. According to a survey conducted by the China Film and Television Industry Development report (2017), more than 2/3 of viewers are not resistant to the placement of advertisements, but at the same time, it is believed that the number, form and integration with the text of the placement of advertisements should be more carefully considered.

Since the success of the return of the great sage, ray seems to have identified the same animation film publicity mode: National roadshow + word-of-mouth marketing + crowdfunding derivatives + three-dimensional star participation. The publicity mode of later "big fish Begonia", "your name" and recently "big Dharma protector" is similar. In the same period, another distinctive publicity strategy of the Dharma protector was linked with the return of the great sage, the big fish Begonia and yesterday's blue sky, which launched publicity posters and won the

In the hearts of snh48 fans, the ranking of idols is no longer a matter for members alone. Everything about idols is closely related to their own joys and sorrows. The seemingly simple pursuit of stars is actually a well-designed business model. The player behind it, Siba culture, is undoubtedly the biggest beneficiary. As a girl, snh48 brought her a change in personality. She never dared to speak and shook hands with fans, which would be embarrassing, but became generous when she went out of the village to participate in variety shows.

With the development of the Internet and TV series industry, great changes have taken place in this market in terms of content, channels and users. With the vigorous development of new media on the Internet, the TV drama industry has undergone tremendous changes in terms of content, channels and users.

Song Binghua, general manager of Youku Tudou Entertainment Center, said at the meeting that content marketing has gone through three stages, from soft planting more than 20 years ago to "fancy oral broadcasting." the third step is to create a memory point for customers' products and brands by using variety arts initiated by the Mars Intelligence Agency, not only blatantly telling the audience that "this is an advertisement", but also ensuring that "this advertisement is very good-looking." Tang Jie, deputy director of Unilever Qingyang Brand, said at the Golden Award "Oneness" held in Shanghai on the 19th that this time with Mars.

At the same time, Chen Huijun also revealed that Huaqiang Fangte will continue to promote the layout of domestic theme parks with a cooperative investment model in the future, and the cumulative number of theme parks is expected to reach about 40 by 2020. Chen Huijun, vice president of Huaqiang Fangte, told reporters that Huaqiang Font's light asset model in the development of the theme park industry is mainly cooperative investment, and authorized investment is only a mode under Huaqiang Fangte's light asset expansion, and the way of cooperation in the future is diversified.

Marketing is the re-deconstruction of the product, and in the process, I became a director and producer once, just communicating with the audience in a way that audiences prefer, which is no different from being a filmmaker. To do research on new films, we need to find a number of female audiences between the ages of 16 and 25 to try out films. In order to make the audience samples more representative, these girls cannot come from the film industry, but they often go to the cinema to see movies. We find out where they are moved and follow this information.

"flashing Girl" announced an exclusive response to kneeling is an apology, not a bad sell. On the evening of July 24, the five-day youth film "Flash Girl" released a poster of the propaganda team's collective "kneeling apology" with the caption, "I'm sorry. Please don't miss a good movie because of our mistakes. On the evening of July 24, the official WeChat account of the five-day youth film "Flash Girl" released a poster of the propaganda team "kneeling down to apologize." however, public opinion almost overwhelmingly criticized the difficulty of this marketing method.

Recently, the placement of advertisements in movies and TV dramas and programs has become more and more fancy, and the hosts play tricks on oral broadcasts for "financiers" in the program. advertisements of popular TV dramas can be seen everywhere. The brand implantation of popular online dramas such as "Princess of the Prince" and "never expected" has subverted the traditional form of advertising, and the approachable and nonsensical oral broadcast of "wonderful work" has opened a new mode of network ensemble implantation. Qingyun Zhi and Lao Jiumen have fallen one after another, while a slight smile is very popular.

Dad's "publicity contract" Marketing performance was brilliant last year on July 24, Free Media announced that the company recently signed a "whole-case Marketing Service contract" with Huaying World (Tianjin) Film Distribution Co., Ltd., with a contract amount of 3.657 million yuan. On July 24th, Free Media announced that the company recently signed a "whole-case Marketing Service contract" with Huaying World (Tianjin) Film Distribution Co., Ltd., with a contract amount of 3.657 million yuan.

Taking "emotion" as the core, creating content that can be spread many times in line with brand values, causing consumers to have multi-angle emotional resonance, and then driving the marketing way of active communication is the advanced method of entertainment marketing. The emotional values conveyed by the relationship between Eason Chan and his wife are consistent with the values that the I Do brand wants to convey, and the age of the Eason Chan fan group is also consistent with the target audience of the I Do brand. Brand IP+ star IP joined hands to fight a combination of punches.

A total of eight brands bought the Advertising Resources of "Advisor Alliance" and "Creative insert". Coca-Cola is probably the most famous one, and it is also the first to shoot. The biggest difference between "Creative insertion" and video patch advertising is that it is shot and produced by the crew rather than the advertising company.

Pan-00s, as a part of the maverick consumer group, they choose a brand because they value what the brand does and whether some of the characteristics it represents have something to do with their lives. therefore, the post-00s brand marketing should be in line with their consumer psychology, let them really integrate into the culture and atmosphere created by the brand, grow up with them, and over time they will really love the brand. Pan-00 brand marketing should be in line with their consumer psychology, let.

Perfect World said in the letter of complaint, "in the Chinese mainland area, the mobile game 'Journey to the West' jointly issued by Perfect World and Juli Mutual Entertainment is the only legitimate mobile game authorized by Stephen Chow and Tsui Hark's film 'Journey to the West'. Any other mobile game products that use the relevant name of" Journey to the West "and claim to be adapted from the film have not been legally authorized by the film copyright owner, as a global enterprise that has always attached importance to intellectual property rights. Any act that infringes upon the rights of the company will be investigated to the end.

The inspiration of "La La City" is to see the emotional points that can move the audience behind the surface types of the film, especially non-action science fiction films. Behind the niche film "surprise attack" recently, small and medium-sized, niche films such as "La La City" and "the Mission of a Dog" have unexpectedly gained good reputation and box office in the blockbuster Chinese film market.

Taking Sui 8 as a case study, Yang Jinfei shared with attendees how QQ Music subverted the tradition of creating live IP preheating + film and television marketing implantation + online customized marketing + offline scene experience "4D panoramic marketing" around "Sui 8" OST digital album, citing "Sui 8" seven days' sales of broken platinum records in QQ Music. As QQ Music 4D around panoramic marketing audio-visual linkage partner, Weiying era Internet platform e-commerce operations department, marketing operations senior director Cui Fan for this.

Founded in 2013, Huanrui Game is a wholly owned subsidiary of Huanrui Century, relying on a large number of fairy, fantasy IP and rich film and television promotion resources, Huanrui Game has formed a diversified operation and marketing model authorized by IP, and its corporate positioning is IP operators. Through film and game linkage, the comprehensive development of IP is what Huanrui wants to do and has been doing. Huanrui Game has formed a diversified operation and marketing model through IP authorization, and its enterprise is determined.

This article is the original manuscript of Yien.com, respecting the copyright of the author, please indicate the source and the author in recent years, the marketing cost of film and television content has increased obviously, and the marketing methods have been constantly renovated. As the first campus comedy "fresh Meat teacher" from the perspective of the whole teacher, the campus comedy "fresh Meat teacher" has an outstanding performance since its inception, and continues to occupy the top three positions. So what big tricks did the show launch in terms of marketing? In recent years.

In recent days, with the popularity of the "hand contest" in moments, people have imitated Zhang Yishan's gestures in "the Spring Wind is not as good as you" to test the dexterity of their fingers. Judging from recent works, the sudden emergence of interesting small theaters in the broadcast of online dramas surprised the audience a little bit, but now the interactive, interesting, good-looking and fun ways such as Qiushui Oath, memes and P-picture shows not only create hot spots, but also promote the works.

Since then, film and television implantation has gradually become a new means of advertising and marketing, usually with the help of props, lines, scenery and other means to carry out, so that the brand can fit the film and television text in the form of exposure, oral broadcast, scene and so on. According to the survey of China Film and television industry development report (2017), more than two-thirds of the audience are not resistant to embedded advertising, but they also believe that the number, form and sense of integration with the text of embedded advertising should be more carefully considered.