From the success of "the return of the Great Saints", the light seems to have identified the same animated film distribution model: national roadshow + word-of-mouth marketing + crowdfunding derivatives + three-dimensional star participation. Later "Big Fish Begonia", "your name" and the recent "Dharma Protection", the publicity model is more or less the same. Another characteristic propaganda strategy of Dharma Protection in the same period is to join forces with "the return of the Great Saints", "Big Fish Begonia" and "yesterday's Blue Sky" to launch publicity posters and get "."

With the development of the Internet and TV series industry, great changes have taken place in this market in terms of content, channels and users. With the vigorous development of new media on the Internet, the TV drama industry has undergone tremendous changes in terms of content, channels and users.

Some people in the industry pointed out that since the release of the first "Transformers" in 2007, the four films have grossed 282 million yuan, 428 million yuan, 1.072 billion yuan and 1.977 billion yuan at the domestic box office respectively. Judging from the growing box office, Hollywood IP obviously has a good market influence in China. In this context, these brands can naturally gain super attention through advertising. Although domestic brands can get excellent market feedback with the help of Hollywood blockbusters.

According to the company's own introduction, at present, the total box office of the film marketing projects planned by the company has exceeded 5 billion yuan. The company has successively led or participated in the marketing of more than 30 films, such as "close enemy", "single man and woman", "death squad 2", "my morning girlfriend", "cook and play riffraff", "day fireworks", "magic police", "life after life", "golden age", "there is only one place we know", "the equator", "the assassin Nie Yin Niang", "ghost blowing lantern hunting dragon formula" and so on. According to the reporter.

On June 4, Huaqiang Culture announced that it had changed its name to "Huaqiang Fangte". Based on animation products, special films, theme performing arts and cultural derivative products, Huaqiang Fangte ecosystem strategy was exposed with theme park as the application platform. On June 4, Huaqiang Culture announced that it had changed its name to "Huaqiang Fangte". Based on animation products, special films, theme performing arts and cultural derivative products, Huaqiang Fangte ecosystem strategy was exposed with theme park as the application platform.

Li Yi said, "the six major Hollywood studios, which were originally confident, stubborn and strong, loosened a little bit and began to accept customized marketing in the Chinese market. As the two largest ticket positions in the world, the biggest difference between the North American market and the Chinese market is the difference in film marketing channels.

In the hearts of SNH48 fans, the ranking of idols is no longer a matter for members, and everything about idols is closely related to their own joys and sorrows. The seemingly simple pursuit of stars is actually a well-laid out business model, and the player behind Siba culture is undoubtedly the biggest beneficiary. As a girl, SNH48 brought her a change in character. Never daring to speak and shaking hands with fans would be embarrassing. She became generous when she left the village to take part in the variety show.

Song Binghua, general manager of Youku Tudou Entertainment Center, said at the meeting that content marketing has gone through three stages, from soft planting more than 20 years ago to "fancy oral broadcasting." the third step is to create a memory point for customers' products and brands by using variety arts initiated by the Mars Intelligence Agency, not only blatantly telling the audience that "this is an advertisement", but also ensuring that "this advertisement is very good-looking." Tang Jie, deputy director of Unilever Qingyang Brand, said at the Golden Award "Oneness" held in Shanghai on the 19th that this time with Mars.

Fang Li knelt down for "hundreds of Birds to the Phoenix" and created a box office miracle of 80 million yuan. When it comes to how to play marketing in the interactive era, Fang Li summed up the failure lessons for his "success" case, believing that no material can be released in the future. Fang Li knelt down for "hundreds of Birds to the Phoenix" and created a box office miracle of 80 million yuan. When it comes to how to play marketing in the interactive era, Fang Li summed up the failure lessons for his "success" case, believing that no material can be released in the future.

At the same time, Chen Huijun also revealed that Huaqiang Fangte will continue to promote the layout of domestic theme parks with a cooperative investment model in the future, and the cumulative number of theme parks is expected to reach about 40 by 2020. Chen Huijun, vice president of Huaqiang Fangte, told reporters that Huaqiang Font's light asset model in the development of the theme park industry is mainly cooperative investment, and authorized investment is only a mode under Huaqiang Fangte's light asset expansion, and the way of cooperation in the future is diversified.

It is worth mentioning that the successful creation of the self-made variety "I'm going to school" big IP is also inseparable from iqiyi's high-quality products. In the past two years, self-made variety shows on the Internet have developed rapidly. In this environment where they are allowed to "grow savagely", a group of self-made variety shows that are deeply loved by everyone have entered the audience's field of vision and become the talk of everyone after dinner.

Recently, the placement of advertisements in movies and TV dramas and programs has become more and more fancy, and the hosts play tricks on oral broadcasts for "financiers" in the program. advertisements of popular TV dramas can be seen everywhere. The brand implantation of popular online dramas such as "Princess of the Prince" and "never expected" has subverted the traditional form of advertising, and the approachable and nonsensical oral broadcast of "wonderful work" has opened a new mode of network ensemble implantation. Qingyun Zhi and Lao Jiumen have fallen one after another, while a slight smile is very popular.

The two sides will cooperate around Letv Sports in the seven major events of "Chinese Super League, FA Cup, Super match Day, Wimbledon, Snooker, International Women's Professional Tennis Federation (WTA) and North American Professional Football League (MLS)". At the same time, they will launch brand implantation cooperation on Letv's 24-hour sports event information program "Sports +". The two sides will focus on Letv Sports in the "Chinese Super League, FA Cup, Super match Day, Wimbledon, Snooker, International Women's Professional Tennis Federation (WTA), North American Professional Football League (MLS)" 7 big matches.

Taking "emotion" as the core, creating content that can be spread many times in line with brand values, causing consumers to have multi-angle emotional resonance, and then driving the marketing way of active communication is the advanced method of entertainment marketing. The emotional values conveyed by the relationship between Eason Chan and his wife are consistent with the values that the I Do brand wants to convey, and the age of the Eason Chan fan group is also consistent with the target audience of the I Do brand. Brand IP+ star IP joined hands to fight a combination of punches.

Based on film and television IP, inward linkage iqiyi platform (marketing business, media business, technology products, IVS members, IDD, Qixiu, games, etc.), outward linkage cooperation platform resources (Baidu, e-commerce platform, intelligent terminal, etc.), 100 + brand channel resources (including top 500 well-known brands, innovative enterprises\ platform, commercial channel terminal, etc.), integrate film, brand channel side and iqiyi platform Establish tripartite "content sharing", "platform sharing", "resource sharing" machine.

Pan-00s, as a part of the maverick consumer group, they choose a brand because they value what the brand does and whether some of the characteristics it represents have something to do with their lives. therefore, the post-00s brand marketing should be in line with their consumer psychology, let them really integrate into the culture and atmosphere created by the brand, grow up with them, and over time they will really love the brand. Pan-00 brand marketing should be in line with their consumer psychology, let.

Lin Ruju said that Yongding Scenic spot is based on the county seat. A large number of tourism projects have been established, such as Hakka ancient town with a total investment of 3.2 billion yuan, Tianzi Hot Spring with a total investment of 2 billion yuan, Dream Earth Building with a total investment of 800 million yuan, and Tulou Natural Museum with a total investment of more than 200 million yuan. these projects have added new tourist consumption points for Yongding and prolonged the stay of tourists, and the transformation from transit tourism to overnight travel has become increasingly obvious. Formed "understand Hakka, visit tulou, appreciate culture, taste delicious food, bathe warm.

Perfect World said in the letter of complaint, "in the Chinese mainland area, the mobile game 'Journey to the West' jointly issued by Perfect World and Juli Mutual Entertainment is the only legitimate mobile game authorized by Stephen Chow and Tsui Hark's film 'Journey to the West'. Any other mobile game products that use the relevant name of" Journey to the West "and claim to be adapted from the film have not been legally authorized by the film copyright owner, as a global enterprise that has always attached importance to intellectual property rights. Any act that infringes upon the rights of the company will be investigated to the end.

The inspiration of "La La City" is to see the emotional points that can move the audience behind the surface types of the film, especially non-action science fiction films. Behind the niche film "surprise attack" recently, small and medium-sized, niche films such as "La La City" and "the Mission of a Dog" have unexpectedly gained good reputation and box office in the blockbuster Chinese film market.

On July 23, "Arena of Valor" opened the curtain of the summer festival in Shanghai. Artists such as Guo Jingming, Chen Xuedong and du Haitao were invited to attend and participate in the star exhibition match. Gao Li, general manager of Tencent Interactive Entertainment Marketing Department, revealed that "Arena of Valor" will officially launch the professional league plan in the second half of the year, which may indicate that Mobile e-sports is about to usher in a new outbreak phase. This article is the original manuscript of Yien. We respect the copyright of the author. Please indicate the source and the author when reproduced.