The exhibition of "Tour of Bell Shoots" opened successfully. Xin Haicheng came to China for the second time to attract fans.

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Jiuzhi online news last Friday, the exhibition of New Haicheng director's work "the Journey of Bell Shoots" was successfully opened in Shanghai. Director Xin Haicheng came to the scene to witness the opening of the exhibition and had a deep interaction with fans. This is also the second time that New Haicheng director has come to China for "Lingya Journey" in 2023, triggering a frenzy of fan support. It aims to have the most sincere communication with fans and friends and express their gratitude to the audience.

The exhibition presents to the public the behind-the-scenes creative process and stories of the film "the Journey of Suzuki". On the basis of the 100% reproduction of the theme exhibition of "Journey of Suzuki" in Japan, the exhibition adds exclusive Chinese exhibition content and exquisite limited goods. IP integration operator GuGuGuGu, as the Chinese organizer of the exhibition, integrated the content, merchandise, interactive experience and fan activities of "Lingya Tour" to provide fans with an one-stop entertainment consumption experience scene based on IP, which finally opened successfully. In the future, GuGuGuGu will continue to innovate, take fan co-creation as its business philosophy, integrate the business model based on content, goods and interactive experience, and strive to provide two-dimensional groups with more immersive one-stop entertainment consumption experience scenes of IP, and build a two-dimensional home together.

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Xin Haicheng came to China with director Luo Xiaohei and his fans went both ways for three days in a row.

From the first meeting in spring to the meeting again in winter, the audience was moved by the director Xin Haicheng and the Journey of Lingya. From December 20 to December 22, Director Xin Haicheng came to China for a second time to participate in a series of activities with his work "the Journey of Bell Shoots" to go to the winter appointment with fans. As soon as the previous series of interactive itinerary was released, it received enthusiastic attention from the majority of the media and made countless fans look forward to it. After the new Haicheng director landed in Shanghai, it triggered a frenzy of fan support.
From the return of the movie "the Journey of the Bell Shoots" to the interaction in the exhibition area of the "Tour of the Bell Shoots", Director Xin Haicheng became a "beloved fan demon" during his three-day trip to China, and had in-depth exchanges and enthusiastic interaction with his fans. I would like to thank Chinese fans for their support for the film "Bingya Journey" and "Bingya Journey Exhibition". On the evening of December 20, director Xin Haicheng took part in the post-screening meeting of "the Journey of Bell Shoots" back to the cinema, and reunited warmly with fans in the cinema in winter. Many fans of the characters in the COS movie came to watch the movie with ministers' cats and chairs, full of ceremony. Fans expressed to the director Xin Haicheng their excitement to watch "the Journey of Bell Shoots" in the cinema again, asking a lot of questions. In the post-screening interaction, Xin Haicheng expressed the gratitude of the Chinese audience. "coming to China this time is like being a guest at a friend's house."

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On December 21, the day before the official launch, Director Xin Haicheng came to the exhibition early and took the lead in writing on the wall of the exhibition's wish, "Thank you for coming, thank you!" New Haicheng. " On the afternoon of the 21st, director Xin Haicheng had a dream interaction with Guoman on behalf of the creator "Luo Xiaohei War" series director Wood (@ MTJJ Wood) for a conversation. The two directors have a long history, and the wooden director supported the work of director Xinhaicheng on his personal social platform decades ago, and cheered for the film when "the Journey of Bell Shoots" was released in China, affectionately calling the director Xin Haicheng "Brother Cheng." Director Xin Haicheng "expressed his love" at the film premiere, saying that the minister in his work was inspired by Luo Xiaohei, the little black cat in "Luo Xiaohei." The meeting was a two-way trip, and the two directors gave meaningful gifts to each other. The Minister Cat in the Journey of Lingya and Luo Xiaohei in the Battle of Luo Xiaohei were in the same frame for the first time, and collided with many sparks around the topic of "whether the era of animated film has come". Director Xin Haicheng loves Luo Xiaohei dolls so much that he sits on his small chair and posts pictures on his social media to express his joy.

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At the fan chat held subsequently, Director Xin Haicheng had a face-to-face interaction with several "fan artists" who stood out from the fan competition. Fans shared their second creation works with the director. I am deeply looking forward to the next film of Xinhaicheng. Xin Haicheng shared the creative experience of "Lingya Journey", answered questions from fans carefully, and encouraged a fan who wanted to work in animation to realize his dream. After the coffee exchange activity, 40 lucky fans met with the director Xinhaicheng after the exhibition and got their own To signature to take a picture with the director. The scene was in a hot atmosphere, with many fans giving their own gifts to the director, as well as fans performing traditional Chinese musical instruments for the director, which made Xinhaicheng feel the enthusiasm of Chinese fans.
In addition, director Xin Haicheng also carried out floor-sweeping activities in Xiao Hongshu, had face-to-face exchanges with fans, and shared his stories and experiences in the creative process. "the next work may have inspiration from China," says Xin Haicheng. " Instantly ignite the atmosphere in the venue, people are very much looking forward to the early arrival of the next three-year agreement.

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On the morning of December 22, the "Bell Bud Journey" exhibition officially opened. The exhibition was full of people and the atmosphere was warm, and many fans expressed their love for the director Xin Haicheng. Director Xin Haicheng attended the opening ceremony, had a close communication with senior fans, opened the exhibition door of "Bell Bud Journey" for fans, and took autographs with 50 fans to respond to them with the most sincere and warm attitude. In the afternoon, director Xin Haicheng also arrived at the limited flash store of Bailian ZX, the largest second-dimensional base in China, to visit the store with fans and present TO visas to fans. Fans gathered at the scene, holding posters, set sets and support cards, shouting the name of Xin Haicheng, expressing "I like you so much!" Xin Haicheng responded sincerely: "I didn't expect to have so many fans everywhere after I came to China. I'm really touched." To draw a successful conclusion to this visit to China.

The exhibition "Tour of Bell Shoots" got off to a good start with the first event of GuGuGuGu, an integrated operation company of IP.

To explore the behind-the-scenes exhibition of the new Haicheng director's work "the Journey of Lingya", an integrated marketing team which established close cooperation with the new Haicheng director as early as the film release stage once again stood out. In order to meet the needs of two-dimensional fans to a greater extent, carry out industrial model and play innovation, in-depth aggregation of the secondary industry IP value chain, the team established a new brand "GuGuGuGu". Xin Haicheng directed "Lingya Journey" is a large-scale event in which the top IP integrated operation company GuGuGuGu brand takes "IP as the core, content, merchandise and interactive experience as the carrier, together with fans to create" the operation concept for the first time. The exhibition has aroused enthusiastic discussion and welcome in the major media, industry insiders and fans of "Lingya Journey". It also confirms the broad prospects shown by GuGuGuGu's integrated operation of IP. As Mr. Cai Gongming, President and CEO of GuGuGuGu, said at the opening ceremony of the exhibition, "the birth of GuGuGuGu stems from our love of animation, from our confidence in the future development of the IP industry, and from the needs of the two-dimensional community for one-stop integration of content, goods and experience." Mr. Cai Gongming also expressed more in-depth cooperation intention to the new Haicheng director at the opening ceremony, and the new Haicheng director also made a positive response, believing that GuGuGuGu will have more popular excavation, incubation and continuous creation for the new Haicheng film director in the future.

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In the future, "GuGuGuGu" will expand more top IP at home and abroad, link up all kinds of creators, and build a platform for multi-dimensional interaction between high-quality content and fans. GuGuGuGu will continue to create an one-stop entertainment consumption experience scene with content, merchandise and interactive experience as the core business model around the business philosophy created with fans. In order to co-create and interact more closely with fans, WeChat Mini Programs of GuGuGuGu has been officially launched. Mini Program has opened up product modules such as the Mall, IP fan base, recommendation notes and membership system, creating a two-dimensional entertainment and consumer home dedicated to fan co-creation and social interaction.
At the same time, during the Spring Festival, GuGuGuGu e-commerce channels will also launch all kinds of IP limited goods one after another, so the official announcement of "Paradox Live THE ANIMATION" and "lonely rock"! "Volleyball Boy! "and invite fans to deeply participate in the joint creation of goods and content, so as to create their own" good heart ".
In order to let fans deeply participate in co-creation, GuGuGuGu will invite fans to work together to create an offline two-dimensional "home". It plans to land at GuGuGuGu's IP experience store in Beijing, Shanghai, Chengdu and Wuhan by May 1, 2024. In GuGuGuGu's IP experience store, fans can not only participate in the design of limited products, meals and various products, but also participate in a variety of fan exchanges. GuGuGuGu hugs and listens to every fan warmly and invites you to join us to create a home together.

The exhibition of Xin Haicheng's director's work "the Journey of Lingya" was officially launched in Shanghai on December 22nd. Among the hot ticket sales on GuGuGuGu's official Mini Program and major ticketing platforms, the exhibition will continue to launch activities and more offline restrictions on surrounding millets to go on this journey full of healing and beautiful reunion.