Letv Super TV binds "I am a Singer" the Song of Ice and Fire in Technology and Entertainment

Entertainment is perceptual, changeable, passionate, like fire; technology is rational, accurate, stable, like ice. The combination of technology and entertainment is like a realistic song of ice and fire. If it is not properly controlled, it may disappear. On the contrary, it will be able to achieve a wonderful place of blending water and milk

Coco Lee won the King of songs, and the three-month battle "I am a Singer 4" came to an end. In this season, Letv Super TV is once again in the limelight as one of the main sponsors. Letv, who has sponsored I am a Singer for many years in a row, has a unique vision and is quite admirable. Generally speaking, the sponsor of variety shows is FMCG, but Letv, who "the world goes east and we go west", has never been a company willing to do what seems to be "right".

strong > / strong > it's not too much to say "I'm a singer 4". Stars, music, beats and hot dances all represent its passion, while its high ratings and attention all represent its popularity. according to the monitoring data of Kuyun EYE, on the night of the final, the attention of "I am a singer 4" was as high as 1.5%, with a market share of 45.1%, ranking first on the ratings list without any doubt. How to use the fire of "I am a singer 4" to "flourish" his brand is what Letv has to do.

first of all, the persistence of the fire.

since the second season, Letv has sponsored "I am a Singer" for the third time in a row this year, and has laid a good market cognitive foundation through sponsorship in the first two seasons.

second, everywhere, dancing with fire.

in conjunction with the "I am a Singer 4" competition system, from the studio to the singer's lounge, from the stage waiting area to the singer's voting area, Letv super TV appears in an all-pervasive situation. Even the unphotographed area Letv has achieved no omission, his intention is like this. and Letv's implantation of "I am a Singer" has never been as simple as a TV logo or an oral broadcast, but went deep into the schedule, recently exposed to light and heat, dancing with fire, and gaining the greatest attention at the same time. For example, in the lottery, Letv Super TV made use of its unique gesture somatosensory remote control function to change the original traditional lottery method. Singers only need to wave their fingers to complete the draw, full of the immediacy of science fiction blockbusters. The language boot function also makes the stars have a lot of fun. Letv really turned entertainment marketing into a part of entertainment content. third, ideas match, ice and fire blend. originally, ice and fire are incompatible, but the key is to have the same ideas. As the saying goes, different ways do not work with each other. Letv and "I am a singer" have come to this day together, not only because Letv thinks that "I am a singer" has high ratings, or "I am a singer" that Letv pays the most money, but that the two have reached an internal agreement. The emergence of Letv super TV and "I am a singer" is a subversion, the former subverts the dominance of traditional television, while the latter subverts the absolute superiority of music talent shows. "I am a Singer" requires singers to constantly break through themselves, strive for excellence in singing, and do not stop at the glory of the past, which is the same as Letv's idea, the two have the same genes.

" I'm a singer "all depends on the singer's singing ability. No matter how big your wrist is, everyone takes off their idol baggage, external labels, and returns to be a music-loving singer, simple and pure. Like "I am a Singer", the slogan of Letv TV this season is: "connotation is the best tone." Even though she has won a lot of honors and various "cool techs" blessings, Letv TV does not deliberately emphasize how powerful its functions are in the program, but silently integrates all its functions into the program process.

fourth, the best part comes out, "Fire" force focus. for I am a singer 4, the peak night is also the peak of attention. In this all-in-one night, uMax120, the king of television, appeared on the stage of "I am a Singer 4" for the first time and gained unprecedented attention. Just through the numbers, it is difficult for the average consumer to understand how big the uMax120 is, while the host he Jiong stands next to the TV to make the height of the uMax120 clear at a glance.

when reading out the list of winners, a sentence from he Yun:" Zhang Xinzhe, what a big face you are! " It's all the TV's fault. " But also let Letv's card show reached the peak.

for viewers, the appearance of Letv Super TV in "I am a Singer" has become commonplace, and this kind of interaction seems too common. Perhaps the highest state of marketing is to let consumers do not know that he already knows, this is what Letv achieved. strong > / strong > "I am a singer" and Letv borrow strength from each other. Letv is full of technology and precision, which seems to be completely incompatible with the style of "I am a singer", but in fact, the emergence of Letv super TV has just improved the scientific sense and interest of "I am a singer" program.

in every sponsored season, Letv brings the top products of his time to" I am a Singer ", from Letv Super TV Super 3 X55 Pro and Letv split Super 4 Max70 to Letv TV King uMax120. This season, Letv also upgraded the TV set in each singer's room to the latest 70-inch split TV, which is a big improvement from the previous season.

as a music program, "I am a Singer 4" needs first-class sound equipment. Letv split Super 4 Max70 built-in Harman Catton (full-function) sound system, no murmur, bass can sink to 30Hz Magi 7 loudspeaker units high-pitched bright, accurate midrange, deep bass, so that the singer in the room can produce the auditory feeling of being on the spot. Wang Shi, the male god of "subwoofer", got the title of "voice bully" because of the soundbar stereo of Letv super TV. In addition, the Live desktop function of Letv Super TV broadcasts the eight singers of the competition in real time, making it easy for viewers to keep abreast of the eight contestants in real time. the diversified and intelligent features of Letv's super TV not only increase the richness and flexibility of "I am a Singer 4" program, but also make several stars enjoy themselves, and even virtually become one of the jokes of the program. strong > from trinity to multiple interaction / strong > Entertainment Marketing has two characteristics: "entity, media, consumer trinity" and "interaction". In the case where Letv sponsored me as a singer, Letv super TV products, the media, that is, Mango Satellite TV and consumers really reached the trinity. In addition, outside the venue, Letv executives also frequently interacted with the program stars, shouting in the air.

on the live show" I am a Singer 4 ", stars such as Li Weijia, Li Rui and Sun Shaoyi shouted" I want Letv Super TV ". Letv's big BOSS Jia Yueting immediately responded, saying that he would give each singer and agent more than 4 Max70, in addition, each person would be given a 50-inch room with a standard over 3 x 50. Inside and outside the program, the multiple interactions between audience and variety, brand and star, star and audience enhance the marketing effect.

Entertainment marketing is a form of experiential marketing. It is the best way to let the audience experience the product deeply. Through the flow arrangement, Letv Super TV makes TV an integral part of the competition schedule of "I am a Singer", allowing viewers to personally experience Letv's extraordinary performance of Super TV through the hands and ears of stars, which not only enhances the popularity and reputation of the brand, but also achieves the most extensive user notification and science popularization, laying a solid foundation for the final transfer from camp to sales.

from season 2 to season 4, the cooperation between Letv and" I am a singer "has reached a state of harmony. You can't imagine" I am a singer "without Letv super TV. When everyone thinks that the combination of ice and fire is so "impractical", Letv and "I am a singer" just played a "Song of Ice and Fire". Letv is making all the "impractical" come true step by step.

Edit: queenie