In the first half of the year, there is no popular style in all-star variety, and culture may become a "life-saving elixir".

during the summer vacation in the second half of 2017, all-star programs will withdraw from prime time, and major satellite TV platforms will launch cultural variety shows. Netizens worry that a cluster of cultural programs will lead to homogenization of program content. How on earth can we get out of the predicament?

there is no popular style for variety shows in the first half of the year. In the second half of the year, especially during the summer holidays, the all-star lineup will withdraw from prime time, and people will successively increase the share of plain people and launch cultural programs. Some people applaud, some people worry, there is more snow in spring, will the screen still look good? If you want the show to catch up with the "cultural craze", the creators should not only talk about their feelings, but also have enough creativity.

strong > "extreme Challenge", "Challenger Alliance" and others withdraw from prime time / strong >

A major change in the second half of the screen is the unified withdrawal of all-star variety shows from prime time. The third season of "extreme Challenge", led by Huang Bo, Sun Honglei, Huang Lei, Wang Xun, Luo Zhixiang and Zhang Yixing, will be broadcast on Oriental Satellite TV at 22:00 on July 9. Fan Bingbing, Chen Xuedong, Ma Su, Odi and others joined the Challenger League, which was moved to Zhejiang Satellite TV at 10:00, replaced by the comedy show "Happy Drama Department" created by Jia Ling's team. The "come Brothers" jointly by Chen Xiaochun, Bao Beier, Pan Weibo, Sun Jian and others will be put into the 10:00 gear. The food show "Chinese Restaurant" joined by Zhao Wei, Huang Xiaoming and others is also scheduled to be broadcast late at night. It is reported that the "Happy Camp", which has been done for 20 years, will be revised.

the practice of realizing "star-element combination" in variety shows will become more and more common, and the proportion of ordinary people's "play" will increase. "Let's fall in Love" has joined a couple of plain people since season 2, and in season 3 there is a pair of stars with two pairs of plain CP for each episode, which makes the audience a little uncomfortable. The upcoming "here we come 2" will add two pairs of vegetarians. Laughter Legend has a unique style in a variety show with a new comedian as the protagonist. The biggest attraction of "I want to sing with you" is that stars and ordinary people sing on the same stage.

at the same time, values and positive energy are frequently emphasized in ace variety. The "High Energy Youth League" focuses on the growth of teenagers. All the members of "running Bar" went to Yan'an to sing the "Yellow River chorus" on the edge of the Yellow River, which received unanimous acclaim. In addition, they also took the time to go to remote schools to do public welfare activities. In "extreme Challenge," the "extreme Boys Gang" successively sent warmth to schools for migrant children, held extreme public welfare parties, and gave warm lessons to poor students. The theme of the program is also six men and passers-by to complete the challenge together. Star travel variety arts such as "Flowers and teenagers" and "Travel patterns" also allow stars to go to countries along the "Belt and Road Initiative" route to show local customs and customs and serve as a bridge between China and foreign countries.

strong > Cultural programs are aimed at student groups. Some people praise / strong >

it is reported that in order to effectively fill the prime time, both first-tier and second-tier satellite TV have launched or are launching at least one cultural program.

the popular Oriental Satellite TV "Poetry Book China" shows good family style and spread traditional culture in the form of "family competition". Intellectuals Qian Wenzhong and Zhang Dachun commented and received good public praise. The last game of the return match will be held on Saturday, and four groups of families will do their best to make it to the finals. The upcoming show is still a cultural variety "cheer China", which is expected to be broadcast on July 15. The form of the program is a talent-like show, with four star observers sitting down, and the contestants go on stage in turn to perform their own opera programs.

in addition, Zhejiang Satellite TV's "upward Bar Poems" and "Chinese character Fengyun Society" will be broadcast in July, and Anhui Satellite TV's "Young Sinology School" will be broadcast soon. Hunan Satellite TV is preparing "Poetry all over the World Star". In the face of so many cultural programs, some people say that it is suitable for students to learn poetry during the summer vacation.

some people are worried about whether these cultural programs whose names sound like twin brothers can play the card of difference and set up a school of their own. Will it be that "the homogenization of the theme is serious, just like the music talent shows and outdoor Reality Show that swarmed in those years, resulting in rapid aesthetic fatigue"? Some netizens suggested that Chinese culture is profound and long, in fact, there are many points that can be explored, if TV people can not innovate in the subject matter, or are still gathering together, it is likely to make viewers lose interest in cultural programs in the end.

strong > there is still a big gap in the ratings of cultural programs in the past / strong >

in fact, the popularity of cultural programs has not just begun this year. CCTV has worked silently in this respect, and the "Chinese character dictation Conference", "Chinese idiom Conference", "Chinese Riddles Conference" and "Chinese Poetry Conference" have become a series. Local satellite TV is also trying. Zhejiang Satellite TV's "good Story of China", "Hua Shao loves to read", Henan Satellite TV's "Chinese character Hero" and idiom Hero, Hebei Satellite TV's "Chinese good Poetry" are all pioneers of this type of programs, but none of them are enthusiastically sought after. Until "readers", "meet words such as face to face" and "Chinese Poetry Conference 2" became the focus of attention, the quality was commended by the State Administration of Radio, Film and Television. At the Shanghai Television Festival not long ago, the Reader also won the award for best variety show in Magnolia.

however, in terms of data, compared with the ratings of 2 to 3 and billions of online broadcasts of other popular variety shows, there is still a big gap between the outstanding cultural programs and readers, while other programs are even more deserted in the market. So how this type can be bought by the general audience, rather than just applauded by industry experts, is still a problem.

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strong > play the star card well, and the style is approachable / strong >

many people in the industry have revealed that some brands take the lead in considering stars and platforms when talking about sponsorship and investment promotion. Even the successful "Lang Reader" plays Dong Qing's star card when doing marketing, and the shows with the highest attention are attended by stars such as Xu Jinglei. No matter how high the tone of cultural programs in the past, due to the lack of star elements, brand sponsorship is also difficult to implement, the program without "Qian Jing", it is difficult to continue.

on the other hand, stars themselves are more willing to participate in cultural programs in order to show their cultural accomplishment and shape their image. The wonderful performance of Zhang Hanyu, Zhang Guoguo, Wang Yaoqing and others in "seeing words like face to face" has greatly increased their good feelings. Therefore, how to play the star card moderately and effectively is an insurmountable hurdle for cultural programs.

secondly, it is necessary to prevent such programs from becoming a face-saving project. Throughout the existing cultural programs, basically in the form of the ring, only in the dance beauty and links have changed, dare to play the banner of original. In the face of the contestants, the program group needs to make more efforts to find the outstanding players, in case the contestants become "back to the pot meat".

again, find ways to make cultural programs interesting. It is undeniable that some Chinese studies and cultural enthusiasts will follow the contestants to answer questions when watching cultural programs. One of their major goals is to increase their knowledge and culture, and they have the meaning of extracurricular tutoring. This needs to be more approachable when setting questions, not deliberately. At the same time, there are still a considerable number of viewers who are not interested in this knowledge and find it boring. They finally get rid of examination-oriented education and relax themselves when watching variety shows. Therefore, it is very challenging to make the program strike a balance between fun and knowledge.

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strong > how to solve the difficult and ugly dilemma of variety arts? / strong >

at present, Zeng Jun's variety market is secretly full of gunpowder, and the industry is lamenting that "the program is difficult to do." first, it is not easy to find sponsorship, and second, the good model has been used up. Viewers are also complaining about the ugliness of the show. In the first half of this year, there is no popular style in the new variety, and the old variety is already tired. So on the whole, because the market is bad, most of the variety shows are losing money and making money. Even the original insurance comprehensive N-generation, due to the control of the all-star lineup and increased uncertainty sharply.

in terms of quantity, culture is the most supported by policy, but if you want to be in-depth, nutritious, and perceptive, creators should not only have feelings and courage, but also have good creativity. If you are not careful, a cultural program is likely to become the self-delight of a small number of people. If this is the case, viewers are likely to abandon traditional TV platforms and switch to the Internet to watch programs that they find interesting. This will not only not lead to the rise of cultural programs, but will further lead to the loss of viewers on TV. it runs counter to the supposed "cultural craze".

so, from the support of the policy to the spontaneous pursuit of the market, there is a long way to go. If the creators sum up their experience and try boldly, they may break a new path, bring new vitality to the variety shows and return the screen to splendor.

Edit: mary