How do domestic dramas from fictional IP to real-life reflect social psychology?

whether it carries the "shell" of IP, or the original play, the audience is watching the real life reflected behind the play.

"I feel that recently, many of the TV dramas shown on TV are things around us ordinary people, or real historical figures, and are no longer fictional." Mr. Yang, who has retired at home in Beijing, watches the TV series "full siheyuan" broadcast by Beijing Satellite TV every morning. Although it was a rerun, he watched it with relish. "in the past, I also lived in the courtyard, which is a true portrayal of the neighborhood life in the courtyard."

according to data, the TV series market in September this year has undergone great changes compared with previous years, with original screenplays accounting for 3/4 of the number of TV series headquarters on the star for the first time, and 2/3 of the number of online broadcasts. The market for IP adapted plays has shrunk greatly compared with the previous year.

strong > IP resources from hot to insufficient / strong >

data show that in the past two years, IP TV series adapted from novels have long occupied the forefront of the ratings. In the 2015 CSM50 City ratings rankings, four of the top five were adapted plays by IP, including "Legend of Miyue", "Beautiful Adventure" and "camouflage". In the 2016 CSM52 City ratings rankings, the top four were adapted plays by IP, including "Dear translator", "Sparrow", "decryption" and "Splendid Weiyang".

but this year, the phenomenon of IP TV series dominating the screen has changed greatly. as of October 8, only one of the top five TV dramas with the highest ratings was the IP drama "my first half of Life", while "Chu Qiao Zhuan" and "Ode to Joy II" ranked six or seven respectively, failing to make it into the top five.

as a TV series adapted from games, animation and online novels, the model of IP drama has been controversial since it became popular. In the past two years, film and television production companies and investors are keen to buy a large number of IP, and some screenwriters say that the flow-oriented investment thinking behind the IP model and the corresponding fan culture have an impact on the quality of TV dramas.

in this regard, Sun Jiashan, an associate researcher at the Chinese Academy of Arts, said that there is no "original sin" in the IP model, fan culture, and flow thinking itself, but they are just normal business models and cultural phenomena that have emerged in the development of the cultural and entertainment industry. They have appeared for many years in Europe, the United States, Japan, South Korea and other areas with developed film and television industries, and still have a strong realistic influence.

in fact, the emergence of IP drama also has its realistic soil. In Sun Jiashan's view, although the network culture is uneven, it also projects the core cultural symptoms of the current society, paying attention to and capturing the most popular literary works and literary phenomena on the Internet. it can timely spy on and grasp the trend and flow direction of social and cultural psychology, which is also the network culture represented by network literature, which can spread from the relatively minority Internet in a short period of more than a decade. Quickly leapfrogged to the traditional media represented by television, and was accepted by the public. It is precisely because of this that IP dramas adapted from online novels are popular.

however, after two years of prosperity, IP screenwriters are faced with the problem of exhaustion of IP resources. on the one hand, high-quality IP has been snapped up, and there is a shortage of resources for remaking TV dramas and original novels with a large number of fans. on the other hand, there is a phenomenon of "hoarding" in the market, and some film and television companies have not developed IP in time. As a result, the market has changed, making many IP have to be "stillborn".

strong > popular TV dramas reflect social and cultural psychology / strong >

"you can actually learn a lot from watching IP dramas." Said Ms. Su, who works for a cultural and creative company in Beijing. In her opinion, the IP show, which appears to be a fictional world, actually reflects the real world, which is why she plays online after work. "just like the protagonist in the Legend of Chu Qiao, he rises a little in the face of adversity." The overhead world and ancient clothing are just virtual shells that reflect the reality of the workplace. And in the official account of Wechat, there are all kinds of chicken soup-style articles that "look at the workplace from Chu Qiao".

in the view of Zhang Huiyu, a scholar of the Chinese Academy of Arts, TV series, as an influential mass culture, are important media loaded with social and cultural values. One or a kind of popular TV dramas are often closely related to the social and cultural psychology of the same period.

that is to say, whether it carries the "shell" of IP or the original play, the audience is watching the real life reflected behind the play. When the limited IP resources can not fill the huge TV drama market, the TV series that directly describe real life will take up the position, coupled with the rising cost of IP purchase, investors begin to look for original scripts. In September this year, 14 contemporary urban TV dramas appeared on the star for the first time, and the number of new online broadcasts in that month reached 16.48 billion, accounting for 49% of the new TV series online in that month. Most of these urban TV dramas describe the real life of the city at the moment.

of course, despite the decline in the total number of episodes and the ranking of TV ratings, high-quality IP-themed TV dramas still gain more market support, especially in network broadcasting. In September, in terms of the average number of online broadcasts, the number of IP adapted episodes was 1.76 billion and that of original episodes was 1.35 billion. Among them, there are many IP dramas that perform well in ratings. For example, the TV series "my first half of my Life", which tells the story of a full-time wife's divorce, premiered by Oriental Satellite TV in July this year, the audience rating exceeded 1.8%. Some people in the industry said that the aesthetic taste of TV viewers has changed to some extent after the previous IP war, and viewers prefer to watch high-quality content and realistic content. "in fact, this also shows another problem, some IP for a long time, why not hot, in fact, this IP setting, far away from the life of the audience."

however, the ratings and online click data in September also show another phenomenon that can not be ignored. Some TV dramas with high ratings do not rank high in the ranking of online clicks. Correspondingly, some TV dramas that are popular online are generally popular when shown on TV stations.

strong > Young people need to pay attention to real life / strong >

Mr. Liu of the post-90s generation, who lives with his parents, is no longer willing to watch TV with his post-60s parents. "the TV they watch is always the same routine. the story begins in the 1950s and 1960s, when a family had several children, experienced an educated youth, became a factory worker or a soldier, and then took the college entrance exam. different children have different stories, and finally the family is reunited after going through twists and turns. Clothes have changed from black and white in the past to color today. " Mr. Liu feels that such stories are boring and often hide in his bedroom to watch online dramas, but his parents still watch them with relish, because that is the real story of their generation. "I hope the TV series can talk about the experiences of our generation and the practical problems we face, so that we can not only have a sense of resonance, but also learn from the TV series."

at Youth Morning Tea, the TV peak forum of the Shanghai Television Festival last year, a survey of young people born in the 1990s revealed by the forum shows that young viewers think the storyline is the most important thing to watch a drama. At the same time, different from the previous generation's "sofa + TV" way of watching TV, this generation of young people increasingly like the "bed + mobile phone" way of chasing dramas, which puts forward new requirements for the production and dissemination of TV dramas.

" for us young people, what resonates with our real life is a good storyline. " Mr. Liu said. At present, more and more TV dramas begin to turn their attention to real life in the city, such as "Emergency Department Doctor", which premiered on Beijing Satellite TV and Oriental Satellite TV on October 30. It tells all kinds of stories in the emergency department, and "National Life", which premiered on Oriental Satellite TV and Zhejiang Satellite TV on October 9, describes the love story between a young man in Beijing and a girl in Shanghai.

what young people need more are realistic TV dramas that can inspire them to forge ahead. "Secret Service Elite", which premiered on Hunan Satellite TV on October 16, shows how young people find their "heroic Dream" in the fire brigade. Zhu Zhengwen, director of the Television Planning Department of the State Administration of Press, publication, Radio, Film and Television, said that by shaping the image of young fire officers and soldiers, the "Secret Service Elite" tries to express the spiritual world of contemporary Chinese young people, and to show their ideals, skills, and responsibilities.

Edit: xiongwei