Hip-hop music that has set foot in emerging markets has an increasing global influence

the signs of Hip Hop warming are not only reflected in China, it has become a worldwide trend.

original title: the growing global influence of hip-hop music in emerging markets by occupying the list, picking the backbone of music festivals and stepping into emerging markets. In addition to the US market, which is the main position of Hip Hop music, many emerging markets are on the rise.

believe me, the signs of Hip Hop warming are not only reflected in China, it has become a worldwide trend.

recently, MBW and AOL copyright trading platform Royalty Exchange conducted a survey to find out who were the most successful songwriters in the United States in the first half of 2017. Interestingly, it turns out that many of them are closely related to Hip Hop music.

in this survey, "success" is measured by the authoritative Billboard list. The researchers looked at all the songs in the Billboard Hot 100th ranking released weekly from January to June this year, and they assigned certain scores to songs in different rankings, with the first song scoring 1000, subtracting 10 points from each subsequent ranking, and so on, which means that songs in the 100th place on the list can only get 10 points.

if a song has multiple creators at the same time, according to the number of respondents, the score of a song will be evenly distributed to the songwriter of the song, and then the scores of each songwriter in different songs will be summarized.

first let's take a look at the top 20 songwriters:

No.1 is a familiar face. American Hip Hop producer Metro Boomin (his real name is Leland Tyler Wayne). He also has a certain popularity among a small range of Chinese fans, and the 23-year-old has worked with big names such as Future, Kanye West, Drake and so on. As you can see, although he did not contribute many songs to Billboard Hot 100s, they were of high quality and ranked very high.

Quavious Marshall, who ranked second, won by quantity. A total of 19 songs he wrote entered the Billboard Hot 100th chart in the first half of the year. The point is, he is also a Hip Hop creator. In fact, among the top five songwriters, except for Boss Huang Ed Sheeran, the other four are Hip Hop artists or producers.

if the US market has always been the main battleground of Hip Hop music, then there are many emerging markets emerging outside this market.

first of all, it is in the German market. Since the beginning of this year, a number of native German Rapper are getting more and more attention, and have achieved quite good results in various German lists. One example is the album Maximum, a collaboration between KC Rebell and Summer Cem in June this year, which topped the German album charts as soon as it was released. Banger Musik, an independent label behind them, is also a producer of high-quality Hip Hop content in Germany. Banger Musik has partnered with Warner Music's copyright agency Warner/Chappell Music (WCM) since 2015, and KC Rebell is now one of WCM's contracted songwriters.

German native Hip Hop musicians KC Rebell and Summer Cem collaborated on the album" Maximum "

this year, we have to mention the driving force of mainstream record companies, and the rise of native Hip Hop power in Germany has a great relationship with Warner's promotion behind it. In fact, this is also a reflection of the importance Warner Music attaches to the layout of the Hip Hop field. In May, Warner Music just signed a partnership with South Korea's Hip Hop brand Brand New Music, which has signed up 19 Hip Hop and Reneb musicians, including South Korean stars such as San E and Verbal Jint.

not only Warner, but Universal Music also pays close attention to Hip Hop music and the culture it represents. Earlier this year, Universal Music led a round of 6 million yuan A financing from Mass Appeal, a hip-hop culture content company. The company currently mainly operates Mass Appeal Magazine and Mass Appeal (similar to Vice and Vice Magazine). The first signed artists include Detroit street rapper Boldy James, young New York rapper Bishop Nehru, and Fashawn. With Hip Hop as the primary area of development, they also plan to expand the range of types to include singers, EDM musicians and DJ/ producers.

Mass Appeal magazine

the popularity of Hip Hop extends all the way to the music festival. Founded in 2002 and now one of the most famous music festivals in the United States, Bonnaroo Music and Arts Festival even set the The Other stage as an all-night stage this year, specially arranged for Hip Hop and electronic musicians to perform.

as a very consumer music type, it is not surprising that Hip Hop music is popular. However, in China, where the culture of Hip Hop can be said to be very poor, it is unclear how long this type of music will be popular. Some people have heard too much criticism from pop fans about the pursuit of "Folk songs this year Hip Hop", but in any case, it is still a good thing to be noticed. Hip-hop people who hope to get a lot of attention through popular variety shows are not just a flash in the pan.

Edit: mary