The fourth anniversary of the new studio announced that round C financing will accelerate the generation of high-quality content.
Summerparty, the 4th anniversary of the new studio with the theme of "bloom", was held in Beijing Jingyuan Art Park on September 3. For the new film venue that positions itself as the "next generation" media company, this birthday party is more like a summer Carnival belonging to young fans. Many popular PGCs and online celebrities gathered on the scene to interact with fans
original title: the fourth anniversary of the new studio announced the c-round financing to be a new content company loved by young people
the summerparty for the fourth anniversary of the new studio with the theme of "bloom" was held in Beijing Jingyuan Art Park on September 3. For the new film venue that positions itself as the "next generation" media company, this birthday party is more like a summer Carnival belonging to young fans. Many popular PGCs and online celebrities gathered on the scene to interact with fans
in the media interview after the meeting, Ethan, CEO of the new studio, told the media that the company has completed a new round of fixed increase of 70million led by Tianxing capital and followed by Sequoia Capital, the investor of round B, and the current valuation has reached 670million yuan
the new studio has gone through a four-year process of creating online entertainment content for young people / strong >
at the beginning of the event, nu Douxia, vice president of the new studio, reviewed the development process of the new studio. After four years of growth, the new studio has gradually transformed from a film and television creator community into an incubation platform for new media content. Through the creator community, we can gather excellent and cutting-edge creative forces, constantly explore and cultivate potential creative talents, produce entertainment content loved by young people, gather fans through strong publicity channels and content operation experience, and help the content realize commercialization
v film, as the largest short film sharing platform in China, has recorded more than 10000 short films in four years. With the original intention of "making good works more discovered", it has accumulated a large number of creative talents and lovers. This sharing platform has also become a distribution center for video creativity
relying on V film, the new studio community has gathered hundreds of thousands of creators. Around these excellent film and television creative talents, the new studio has built a studio model with producers and directors as the core, providing investment, publicity, investment promotion and other support for the studio, so as to accelerate the birth of works
in terms of content production, the new film studio first focuses on online movies and short videos. Since 2016, the new studio has produced and distributed dozens of online films, including "force majeure", "ruffian king of war", "wrong sex not wrong love", "gale navy", "zombies come 3", "white fog enigma bank" and other works, which not only achieved good box office revenue, but also gathered a large number of fans. At the event site, the upcoming "Siping youth 4" also released a trailer. "Force majeure" not only created a record of 3billion Weibo topics, but also created a group of small fresh meat stars such as Meng ruiwang's blog. Fans at the event responded enthusiastically
in addition to online movies, PGC short video is another content business line of the new studio. The short video industry ushered in an outbreak year this year. In the second quarter financial report of sina Weibo, the broadcast volume of short video on Weibo was as high as 15.7 times, an increase of 235% year-on-year. At the "6.16" celebrity festival of sina Weibo this year, it was announced that the new studio would become its strategic partner. The financial report of sina Weibo showed that the video broadcast volume of the accounts of the new studio on Weibo in the second quarter reached 116million times, an increase of 628% over the first quarter Relying on its strong content production, content operation, and content commercialization capabilities, the new studio incubates various short video programs and cultivates online celebrities
under the banner of magic food, creation collection, magic TV, tear resistant men and women And other popular content has been ranked at the top of the list of major original short video content for several times. It has also signed a number of Internet Celebrities, such as @ micro and @ northeast Huaze. In this summerparty, many netizens who have cooperated with the new studio also came to the scene to interact with fans, including Zhang Mofan, song song song, Zhou Yue, etc. It is the business logic of short video business to gather audiences through video content and form a strong viscous fan community, and realize commercialization through the operation path of "audience fan user". The new studio's "creation collection" has opened its own brand. On the first day of its launch, it reaped 100000 + revenue and embarked on the road of content-based e-commerce
new media content industry layout, accelerating the production of high-quality content
according to the latest semi annual report released by the new studio, the operating revenue of the new studio in the first half of the year was 21.84 million yuan, an increase of 502.99% over the same period last year After the completion of round C financing, the company said that it would accelerate the layout upstream and downstream of the industrial chain, explore and incubate more excellent young creative forces. Two cultural industry funds will be raised and established, one for investment in online movies, online dramas and other projects, and the other for equity investment in content-based companies
in terms of online movies, the new studios will devote more energy to the cultivation of young directors. Through the support of production, publicity and distribution, we will help more young creators complete their own feature films. Xu Zengxin, vice president in charge of online film business, said with a smile, "build the ramacia youth training camp in the film industry."
in terms of short video, we will work with the industry to accelerate the exploration of short video commercialization and help more short video creators to explore the commercialization of live broadcast and E-commerce while completing the accumulation of fans
as for the future, CEO Ethan said that what the new studio needs to do is to gather the strength of young creators and output valuable content for young people. The fourth anniversary of the new set, but still very young, grateful, continue to bloom
editor: Nancy