Online novels become the most important source of film and television IP the influence of traditional original screenwriters is declining day by day

the report selects IP film and television projects that have been made public, evaluates the influence of IP through data analysis model, and publishes the "China Super IP-TOP100 influence list". The top three are "19 days", "Tomb robbing Notes" and "Journey to the West".

original title: IP disrupts the influence of traditional original screenwriters

A seminar on "IP phenomenon and IP Market" sponsored by the School of Journalism and Communication of Tsinghua University was recently held in Tsinghua University, and the "China IP Industry report 2016" compiled by the "Media Blue Book" research group of the school was also released. The report selects IP film and television projects that have been made public, assesses the influence of IP through a data analysis model, and publishes the "China Super IP-TOP100 influence list". The top three are "19 days", "Tomb robbing Notes" and "Journey to the West".

strong > some "super IP" projects have been fired to 10 million levels / strong >

IP, that is, copyright or intellectual property rights. In recent years, from film and television to the adaptation of games, and then to the development of surrounding products, IP has become more and more sought after by the film and television industry and the capital market. In particular, the success of many film and television projects based on popular novels, such as the film "to our lost Youth", "the Legend of searching for the Dragon" and the TV series "Why is my Life silent", "A Thousand bones of Flowers" and so on, has made the IP market more and more popular. The simultaneous release of film and television in 2016 and the joint broadcast of the network and television stations provides a model for the all-media and all-industry chain development of IP products. Film and television companies and investors generally believe that IP, which has a large number of original fans and high popularity, can save marketing costs, low risk and high return, so it has high investment value. This has led to soaring IP transaction prices, as well as the value of the original authors. Some "super IP" projects have been hyped to the tens of millions level, and individual writers' works have been booked before they are even finished. On the other hand, many industry insiders and experts are worried about the popularity of the IP market, IP market bubble theory, IP exhaustion and other negative voices of IP.

strong > online novels have become the most important source of film and television IP / strong >

according to the 2016 China IP Industry report, nearly 200 domestic IP projects in China's film and television market have been included in the development plan in 2016, and the film lists published by some film and television companies are even 100% IP projects. In the "China Super IP-TOP100 influence list", there are 61 online novels, accounting for 61%, and 29 traditional novels, accounting for 29%. Lu Jinzhu, head of the research group, said that the proportion of traditional original screenwriting projects has dropped sharply, online novels have become the most important source of film and television IP, and comic book adaptation may become a new growth point, because following the success of "100, 000 cold jokes" movies, nine comic books have entered the list.

strong > IP craze stems from the influx of hot money from the film and television industry / strong >

at a seminar hosted by Professor Cui Baoguo, Vice Dean of School of Journalism & Communication, Tsinghua University. Lu, director of the audiovisual communication research center of Peking University, Ma Zhongjun, chairman of Ciwen Media, Wei Xiangdong, deputy general manager of Wanda Film and Television Company, Zhang Hang (Ding Dingzhang), president of Youth Light of Light Media, and Ji Hong, chairman of Beijing Millennium Sunshine Film and Television Company, also spoke freely on this topic, analyzing and commenting on the current IP phenomenon in the film and television market.

Zhang Hang (Ding Dingzhang) is not only a practitioner in the film and television industry, but also a best-selling author. Starting from these two identities, he expressed his views on IP. As president of Youth Light, Zhang Hang is cautious about IP. He believes that the IP craze from 2014 to 2015 is mainly due to the influx of hot money into the film and television industry and the lack of content among film and television companies. There are three main aspects of the light assessment IP project: first, whether it is suitable to be adapted into film and television works; second, whether the popularity of IP can be linked with the popularity of film and television audiences; and third, the difficulty of production. And all IP is just a starting point, if an IP is liked by many people on the Internet, it shows that it has been chosen by the public, and it provides us with relatively stable data to rely on, but how to move forward and how to develop is not something that money can solve, nor can fans solve, it depends more on the production process. " As a best-selling author, Zhang Hang hopes to look at IP from the perspective of content. He puts forward five criteria for judging good works: the first is whether the theme is interesting; the second is whether the character setting is fresh; the third is whether the emotional relationship is strong and whether it can move people; the fourth is whether it has a unique style and strong recognition; the fifth is whether the work has a good world outlook and whether it can provide you with a new way of looking at the world.

strong > IP is the "spoiler" of the film and television industry / strong >

Wei Xiangdong, deputy general manager of Wanda Film and Television, puts forward a different understanding of the concept of IP. He thinks that IP is the "spoiler" of the film and television industry. "the core idea of the Internet era can be summed up in four words-contempt for authority. On the network platform, everyone has an equal right to speak, and the emergence of IP comes from this. The extension of IP is very wide, it may be a story or theme that the public or the market is well-known and sought after, or even a song. " Wei Xiangdong is optimistic about the quality of network literature, which has become a hot spot in IP. He said that the network is only a platform and a carrier. With people's attention to network literature and more people's participation, network writers will also grow. No matter network literature or serious literature, different readers have their own demands, and everyone can get what they need, while the quality of IP is basically determined by the market. Survival of the fittest. At the same time, Wei Xiangdong also said that one of the key criteria for Wanda to measure the value of IP is to see whether the IP has the characteristics and potential of the whole industry chain development.

Edit: nancy