as Youku's head super net ensemble in 2018, "this! Hip-hop "will enjoy the three-dimensional promotion of Youku and Tmall's all-media matrix of Ali big entertainment, carrying 600 million promotion resources, detonating young people with massive exposure and fancy content marketing, and breaking circles and fans.
"do you have freestyle?" A trend of hip-hop has ignited the summer passion of young people, and the network ensemble, which focuses on youth subculture, has become a new star in the variety market and released energy. In the just-concluded Youku autumn collection, a Youku super network ensemble featuring "hip-hop Reality Show" this! Hip-hop has received wide attention and heated discussion. What kind of program is "hip-hop Reality Show", which makes young show master Zhang Xiu's attitude?
strong > Top production + superstar blessing "this! It is hip-hop "ignite 2018 / strong > " this! Hip-hop is jointly created by Youku, Tmall, the master and Canxing, holding the "three trump cards" to focus on the trendy culture of young people, giving every young person with a dream of hip-hop a glowing stage. In production, "this!" It is Street Dance by the top variety production companies in China, which has created "The Voice of China" and "brilliant Chinese" Canxing Media; and by Xu Xiangdong, the ace director of Chinese dance programs who have created famous dance shows such as "Wulin Congress" and "Chinese good Dance", laying the foundation for the high quality of the program.
if the" top production team "is" this! It is the first trump card of hip-hop, then the new competition system is the second trump card. The program chooses the new competition system of "Star mentor + Professional dancer Reality Show" to subvert all traditional dance program modes, and attracts excellent street dancers through "Sea selection". Set up "dancers close combat dance", "the world's top street dance masters and domestic first-tier stars lead the competition", "international top street dance masters customize individual street dance shows for contestants", supplemented by professional stage lighting set design. Create the ultimate dance beauty in all directions, and redefine the youth culture by the core of street dance.
"Super star lineup" is "this!" Is the third trump card of hip-hop. Producer Xu Xiangdong said earlier that star mentors must meet three major criteria: first, artists must be able to bring enough traffic and be liked by young people; second, artists must be able to dance; and finally, artists should at least have good expressive skills in hip-hop dance. Huang Zitao, a popular online celebrity, and Luo Zhixiang, who is known as the "king of Asian dance", will join the mentor lineup, causing netizens to look forward to it. strong > massive exposure + fancy play, Ali big entertainment three-dimensional promotion strongly detonates / strong > "half of the good show is outside the show". The success of the popular style ensemble is half due to excellent quality, and the other half to the promotion and empowerment of the platform. As Youku's head super net ensemble in 2018, "this! Hip-hop "will enjoy the three-dimensional promotion of Youku and Tmall's all-media matrix of Ali big entertainment, carrying 600 million promotion resources, detonating young people with massive exposure and fancy content marketing, and breaking circles and fans. as a matter of fact, Youku TV series have achieved a good reputation with the blessing of Ali's big entertainment program. In the promotion of the summer hit "Alliance of Advisers," online, through the joint use of UC browsers, Mobile Taobao, Alipay, Weibo, Taobaopiao and other Ali resources, the series was strongly exposed, and at the same time, the activity of "collecting military advisors' cards to grab red envelopes" was launched to mobilize netizens' interest in chasing dramas to help the new series start. Offline, Youku contracted the entire Xidan subway passage to create a 3D three-dimensional channel, recreate the 3D three-dimensional scene of the three Kingdoms, and integrate the "advisor" tag into the life scenes of thousands of netizens. The youth drama "not as good as you in Spring Wind" has also achieved eye-catching results under the strong promotion of Ali's entertainment. With the help of Zhang Yishan and Zhou Dongyu's hot search for physique, the hot search words of "Qiushui Oath" and "Xiao Hong is not" dominate the Weibo hot search list. At the same time, "Spring Wind is not as good as you" launched "Spring Wind" limited bottle with RIO cocktail in an open way, launched a QR code scan "RIO Spring Wind bottle" to win Youku traffic-free card activities, and launched a series of activities such as "break up graffiti Wall" and "Love balance" in Shanghai and Beijing, respectively, triggering a heated discussion on "Love and reality" among netizens, helping the drama series and brand popularity soar. in addition to announcing power, Youku will also devote itself to "this" with a young and playful attitude. Is the content marketing of the hip-hop show. In addition to regular advertising rights such as titles and corner labels, there will also be deep implantation of fancy lines such as Mars Intelligence, brainwashed advertising songs, and customized menus. Determined to create the pinnacle of Chinese hip-hop dance, Youku, which has a "gold-absorbing" physique, is determined to create the pinnacle of Chinese street dance. "Street Dance" will bring the most magnificent street dance feast to the young audience and bring more cooperation surprises for major brand advertisers. Edit: xiongwei