this year's May 1st edition looks even more lively than this year's Qingming Festival. Counting the films released on April 24, up to May 1 this year, a total of 11 films want to make a profit in this period. If you include "I am the Queen", "the growth of all things", which was released in mid-April, and even Speed and Furious 7, which no one dares to underestimate. This year's May Day competition seems to be no less fierce than this year's Spring Festival short holiday.
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original title: "May 1st" box office dispute "Equator", "how" or "winner" however, unlike the seven films during the Spring Festival, the May 1st edition is relatively more predictable. By then, Fast and Furious 7 has been released for three weeks and will no longer occupy too much proportion at the box office, while in the film released on April 24, the most powerful "left ear" needs to determine the number of screenings that can still be occupied by May 1 according to the box office results and word-of-mouth of that week. In the films released on April 30 and May 1, the temperament of "mind", "intruder" and "one spoon" is similar, which may be good films, but it is difficult to occupy too many films in the current commercial film environment. Excluding some other "cannon fodder movies", the most profitable films fall on "Equator" and "Why is my Sunshine silent".
(the following picture shows that the word-of-mouth index of "Wolf Warriors" and "Let's get married" is higher than that of "Let's get married") in addition, the equator is also better in terms of type. "Wolf Warriors" won the Qingming Festival, and other hot movies this year, such as "ace Agent" or "Fast and Furious 7" are not romantic films. Chinese audiences seem to be less popular under the impact of a large number of romance films in recent years, but also because domestic commercial romance films lack of really excellent representative works, this type will gradually lose the trust of the audience. What's more, April 24 "left ear" is also a youth love theme film, in the type of car crash, especially the male audience who is not so fond of love theme also need other types of movies as a way out, "Equator" provides an excellent choice. similarly, from "Wolf Warriors" and "Fast and Furious 7" and the upcoming "Equator" and "the Avengers 2", films filled with "male hormones" have either attracted attention or have become box office hits, making female audiences the mainstream audience for this type of films as well. According to a Weibo analysis provided by the online monitoring system, a marketing think-tank, women even reach 67% of the male-to-female audience of Equator, although such a high audience is also related to the attraction of the film's star lineup to female audiences. By contrast, the proportion of men in the mainstream audience of romance films has always been very small, so the Equator is also more dominant at this point. of course, "Why my Sunshine is silent" also has a natural advantage, that is, the interaction between the creator and the audience. In this Internet era, it is nothing new for movie actors to interact directly with fans through new media such as Weibo and Wechat, but Hong Kong films have been faced with this problem: most creators do not have Weibo. Those who have opened Weibo also rarely interact with fans and rely too much on star influence and traditional media in film promotion. This item is reflected in the current ticket purchase index of "Equator" and "Why my Sunshine" below is the capacity of May 1st file. You can also refer to Qingming file. According to the statistics of Yien Consulting, last year, Qingming Festival earned 353.95 million yuan at the box office in three days (April 4 to April 6), of which "Captain America" was the biggest; this year, Qingming Festival grossed 517.79 million in three days, an increase of 46 percent. However, the top three "Wolf Warriors", "Let's get married" and "ace agents" are relatively average at the box office. The same should be true for May 1 this year, unless there will be a film like the 11th edition of "Love in Love" last year, there will be an explosive growth. Last year, May 1 earned a total of 37507 yuan at the box office in three days (May 1-May 3), of which "deskmate" was the highest, while "hypnotic Master" also did well at the box office. Under normal circumstances, it is not a problem that the May 1 three-day holiday this year can exceed 500 million at the box office. If "left ear" does not reach the hot level of "deskmate" or "that year in a hurry" after its release, the box office will mainly be won by "the Equator" and "Why my Sunshine is silent", and which is higher or lower depends more on the publicity sprint, production volume and word-of-mouth in the intensive period. br/ >