Dadi Cinema signed cooperation agreement with IMAX to build 5 new IMAX theaters

on September 26th, Earth Cinema Group, China's second-largest film investment company, announced that it had signed a cooperation agreement with IMAX to jointly build five IMAX cinemas. These cinemas will be located in new commercial complexes in China's first-tier, second-tier and third-tier cities.

on September 26th, Earth Cinema Group, the second largest film investment company in China, announced that it had signed a cooperation agreement with IMAX to jointly build five IMAX cinemas. These cinemas will be located in new commercial complexes in China's first-tier, second-tier and third-tier cities. There are already five IMAX cinemas in Orange Tian Jiahe Continental Cinema acquired by Earth Cinema Group, and the agreement will increase the total number of IMAX cinemas owned by Earth Cinema Group to 10.

as the world's top entertainment technology company, IMAX is dedicated to constantly innovating film projection and production technologies, providing audiences with a more shocking audio-visual and broader vision film experience with its clear and delicate film pictures, powerful digital sound effects, and tailor-made oversized screens and cinema architecture.

IMAX's proprietary advanced projection system can project clear and realistic images, ensuring high-quality images and creating an immersive 3D viewing experience; shocking sound effects bring a very shocking auditory experience for the audience. Ultra-wide screen ratio brings a broader visual experience for the audience. When watching IMAX movies, the brain can sense more subtle movements, thus feeling a more real immersive viewing experience.

speaking of the cooperation, Yu Xin, general manager of Earth Cinema Group, said, "IMAX is a world-class entertainment technology provider. Its advanced film technology combined with Earth's comfortable viewing environment will provide an amazing and excellent viewing experience for more Chinese fans."

IMAX CEO Richard Gelfond said: "We are very pleased and sincerely welcome Earth Cinema Group as IMAX's new partner in the Chinese market. Earth Cinema Group is the second largest cinema investment company in China, so the establishment of this partnership is of vital and strategic significance. The agreement signed today shows that IMAX's differentiated viewing experience and strong brand effect have been providing a competitive advantage for China's cinema giants. "

with the continuous progress of film projection technology, how to maximize the audience's viewing experience, and then improve customer stickiness, is the subject that all cinemas pursue assiduously. In improving the screening quality, Earth Cinema Group has been in the forefront of the industry. Joining hands with IMAX this time, it is bound to enhance its comprehensive competitive advantage and increase the number of moviegoers. Yu Xin said, "since its establishment, Earth Cinema has been committed to providing a high-quality viewing experience for Chinese audiences. Over the years, it has been constantly upgrading, breaking through and innovating, and it will never stop on this road."

Edit: mary