SARFT strengthens the management of literary and artistic programs: resolutely resist pan Entertainment

SARFT issued a notice

on September 2, the State Administration of radio, film and television (SARFT) issued a notice demanding that we resolutely resist pan entertainment. We should strengthen our cultural confidence and vigorously carry forward China's excellent traditional culture, revolutionary culture and advanced socialist culture. We should establish a correct aesthetic orientation for the program and strictly grasp the selection of actors and guests, performance style, clothing and makeup, etc. SARFT requires that we resolutely put an end to abnormal aesthetics such as female cannons. We should resolutely resist hype, wealth and pleasure, gossip privacy, and negativity Hot spots, vulgar "online celebrity", no bottom line ugly judgment and other pan entertainment trends

Notice full text

Notice of the general office of the State Administration of radio and television on Further Strengthening the management of literary and artistic programs and their personnel GBF [2021] No. 267 Radio and television bureaus of all provinces, autonomous regions and municipalities directly under the central government, culture, sports, radio, television and Tourism Administration of Xinjiang production and Construction Corps, general office of Central Radio and television station, film channel program center, China Education Television Station: In recent years, radio and television and online audio-visual art programs have insisted on emphasizing taste, style and responsibility, resisting vulgarity and kitsch, and constantly launched excellent works to meet the spiritual and cultural needs of the people. In order to further strengthen the management, strictly rectify the illegal and immoral behavior of artists and the chaos of the "rice circle", and take a clear-cut stand to establish an industry atmosphere of loving the party, patriotism, morality and art, the relevant matters are hereby notified as follows: 1、 Resolutely resist those who break the law and lose morality. Radio and television institutions and online audio-visual platforms should strictly control the selection of actors and guests, and adhere to the selection criteria of political literacy, moral conduct, artistic level and social evaluation. Those who have incorrect political positions and are estranged from the party and the state should never be used; Those who violate laws and regulations and impact the bottom line of social fairness and justice will not be used; Those who violate public order and good customs and whose words and deeds are immoral and anomie should never be used

2、 Firmly oppose the flow only theory. Radio and television institutions and online audio-visual platforms shall not broadcast idol cultivation programs, and shall not broadcast variety entertainment and reality shows attended by star children. Talent shows should strictly control the setting of voting links, and should not set up links and channels such as off-site voting, ranking and assistance. It is strictly prohibited to guide and encourage fans to spend money in disguised form to vote by shopping, membership and other material means, and resolutely resist the bad "rice circle" culture

3、 Resolutely resist pan entertainment. Strengthen cultural self-confidence and vigorously carry forward the excellent traditional Chinese culture, revolutionary culture and advanced socialist culture. Establish the correct aesthetic orientation of the program, strictly grasp the selection of actors and guests, performance style, clothing and makeup, and resolutely put an end to abnormal aesthetics such as "female cannons". Resolutely resist the pan entertainment tendency of hype, showing off wealth and pleasure, gossip privacy, negative hot spots, vulgar "online celebrity", and no bottom line ugly judgment

4、 Resolutely resist high price movie pay. Strictly implement the regulations on film remuneration for actors and guests, and strictly implement the notification and commitment system of film remuneration management. Advocate and encourage actors and guests to take social responsibility and participate in public welfare programs. We will severely punish film remuneration violations, "Yin-Yang contracts" and tax evasion

5、 Effectively strengthen the management of employees. Strictly implement the principle that the hosts work with certificates, and standardize the hosts' participation in social activities and network information release. We should strengthen the cultivation of the political quality of employees, carry out in-depth education in the Marxist outlook on journalism and literature and art, and always strengthen the people's position and stick to the people's feelings. Improve professional ethics, strengthen the construction of professional ethics, consciously resist the temptation of fame and wealth, do not use professional identity and personal popularity to seek improper interests, consciously accept social supervision, and be a demonstrator of social ethics and a builder of positive energy

6、 Carry out professional and authoritative literary criticism. Adhere to the correct political direction, public opinion guidance and value orientation, promote truth, goodness and beauty, refute falsehood, evil and ugliness, and give full play to the role of value guidance, spiritual guidance and aesthetic enlightenment. Put social benefits and social values in the first place, integrate profound thinking, exquisite art and excellent production, and evaluate the program seriously and objectively. Treat the quantitative indicators such as audience rating and click through rate scientifically, and strengthen the promotion and application of "China audio visual big data"

7、 Give full play to the role of industry organizations. Social organizations such as radio and television, network audio-visual industry associations should further improve industry norms and self-discipline conventions, and actively carry out moral evaluation. We should strengthen education and training in ideology, politics, professional ethics, etc., establish a regular training mechanism, optimize teaching content, strengthen case teaching, and use cases to explain and demonstrate methods. Take a clear-cut stand to criticize the bad phenomena and negative models of the industry, resolutely oppose the circle culture and bad habits of the industry, rectify the source, and maintain the good atmosphere of the industry

8、 Earnestly perform management responsibilities. The administrative departments of radio and television should improve their political standing, conscientiously implement the responsibility system of ideological work, further press down on the responsibility of local management, the responsibility of the host in charge and the responsibility of the main body, and ensure the guidance, content, personnel, film remuneration and publicity of literary and artistic programs. We should pay attention to listening to the voice of the people, actively respond to the concerns of the people, and resolutely say "no" to violations of law and morality, star making and speculation, pan entertainment, and "traffic first", so that the main theme and positive energy can fill the radio, television, and online audio-visual space

It is hereby notified

General Office of the State Administration of radio and television

September 2, 2021