Is the "IP" value of historical online literature underestimated? Travel novels should return to official history
at the first Chinese "Network Literature +" Conference, the media sharing meeting of "New Trends of Network Literature: talking about the Great Prospect of Historical IP" sponsored by Palmer also discussed the prospect of the "IP" value of historical theme network literature.
original title: the historical theme online article "IP" is undervalued?at present, with the increasing number of film and television works adapted by popular network literature, many adapted works have been evaluated by the good and the bad after release. However, as a historical theme in the network literature, Nirvana in Fire and the Legend of Zhen Huan, including the Alliance of military Advisers, whose works have been widely praised. This also makes the popularity of historical network literature continue to grow. At the first Chinese "Network Literature +" conference, at the media sharing meeting of "New Trends of Network Literature: talking about the Great Prospect of Historical IP" sponsored by the organizer, it also discusses the prospect of the "IP" value of historical theme network literature.
strong > the historical theme "IP" is undervalued / strong >
when the great "IP" of online literature has been exhausted, many platforms have begun to speed up the growth of "IP" of their own categories. The palm reads the literature also in the subdivision category, takes the historical subject matter as its future important flow responsibility, it also signed the month pass which is called "the first person of the network historical novel". In this regard, Wang Liang, co-founder of Palm Reading, said that after taking an inventory of the general environment of online literature, we found that, relatively speaking, the overall content is better in nature and the story is better, which is more in line with our judgment on the development trend of the industry.
in addition, Wang Liang also said that in historical categories, writers such as "Yueguan" and "Oscars" are writers with great creative potential, but in the environment of online literature, the creative content of these authors is not so mature for film and television or other surrounding industries.
in the face of the recent increasingly hot historical theme adaptation of film and television works, Wang Liang also believes that the value of "IP" of this theme has always been seriously underestimated. "Why is this theme so popular?" First of all, these works have good story and integrity. Secondly, for the historical subject matter itself, Chinese traditional culture for thousands of years, it will be better for readers to bring a sense of these contents. So it is possible for this theme to reach any kind of height and heat in the future. Wang Liang said confidently.
strong > "Don't make a big change in history" / strong >
when it comes to online novels with historical themes, we have to mention the time travel novels that were once popular. "passing through History" was originally a subdivision of historical novels, but now it has long been above the historical category. Many readers even think that as long as the book does not have time travel, it does not deserve to be called a historical novel. Yueguan also believes that this view belongs to a kind of morbid, which is very wrong.
in response to this, Yueguan said that he once proposed in an author discussion group that if online writers continue to write through, the road will become narrower and narrower. "because if you want to write traversing, you must give the protagonist a task, which is preferably a time of crisis in history. Because it is meaningless to travel to the era of Li Shimin and Zhu Yuanzhang, because other people have done all the great things that should be done, they do not need others, so it is meaningful to travel to Chongzhen or an era like Chongzhen.
but Yueguan also points out that in the current online literature, Chongzhen has accompanied dozens of travelers written by dozens of people to perform stories over and over again, and can adopt a more reasonable way of adapting history that is acceptable to the readers. for example, scientific and technological progress, cultural progress, and ideological progress, there is always an end to turning the past. "when the reader is bored, the subject will come to an end." Yueguan said earnestly.
in his eyes, in the category of online literature, no matter immortal, urban, romantic, or online games, they are all protagonists, only historical novels are now dominated by how to change the historical background, and the protagonists have become props instead. Therefore, Yueguan also stressed that if you are afraid that the audience will not have a sense of entry, it will be fine to go through at the beginning, but you must not make a big change in history. It is necessary to show the wisdom and courage of the protagonist, especially his emotional performance. "or simply and rudely 'open the harem', without emotional groundwork, this kind of play cannot be done."
strong > most of the best-selling novels are about romance / strong >
for the current online literature market with historical themes, Yueguan also believes that many of the famous historical plays so far have been written by female writers, because women are better at writing about people and feelings. Xie Shipeng, general manager of literature, also said that most of the novels that were first adapted into film and television dramas were female novels, because female novels tell stories, characters, and emotions, and film and television happen to be a way of telling stories and the growth of characters. Talk about emotional changes in the way of consumption. Therefore, most of the online novels created by male authors come from the line of online games, and they all upgrade to fight monsters, pretend to be pigs and eat tigers and other plots, which are very enjoyable to read, but they will have a special headache when adapted into film and TV dramas, because there are many supporting roles in this kind of theme, but each character has only three chapters.
with regard to the future of network literature on historical themes, Xie Sipeng believes that first of all, the quality of historical works is good, and the author is also writing stories attentively. Secondly, the threshold of this type is relatively high, and it will eliminate a large number of writers who do not have the ability and talent in this field, and the writers who stay and really write history can be counted. Basically, they are a group of people with high historical knowledge and cultural literacy, and it just so happens that what they write is in line with film and television. Therefore, it is inevitable for historical novels to become at most in the adaptation of film and television dramas, and this trend will be like this for a long time in the future.
Edit: mary