Circulation of domestic TV series "improving quality and reducing" dropped to a record low in the first half of the year

combined with data from the first quarter of this year, it is found that the distribution data of domestic TV dramas from January to June 2017 also reached an all-time low. The reason behind this is not only due to the adjustment of broadcasting mode, but also related to the gradual development of domestic TV dramas to high quality.

in the adjustment of "improving quality and reducing quantity", the circulation of domestic TV dramas has been controlled. According to the latest data released by the State Administration of Press, publication, Radio, Film and Television, a total of 58 and 2454 episodes of domestic TV dramas were produced and approved by various TV drama producers across the country from April to June 2017, a record low. At the same time, combined with the comparison of data in the first quarter of this year, it is found that the distribution data of domestic TV dramas from January to June 2017 also reached a record low. The reason behind this is not only due to the adjustment of broadcasting mode, but also related to the gradual development of domestic TV dramas to high quality.

Zhang Jingcheng, director of the China Creative Industry Research Center, believes that the decline in distribution data is related to three aspects. first, the broadcasting mode of domestic TV dramas has been adjusted to "one play and two stars." that is, a TV series can only be broadcast on two star channels at the same time, which means that the chance of domestic TV dramas being able to board the TV platform has been reduced, and the demand for domestic TV dramas on the TV platform has also been reduced.

at the same time, domestic TV dramas have always had a high output, but there are not many high-quality works, thus affecting the distribution. In addition, at this stage, the TV drama market is gradually changing from high output to high quality, and the relevant censorship and regulatory authorities will also eliminate low-quality works, making the number of domestic TV series distribution and episodes reaching an all-time low in the first half of this year.

Public data show that the annual production of TV dramas in China has remained at about 15000 episodes from 2012 to 2016, which continues to rank first in the world, but in sharp contrast, only about 8000 episodes of TV dramas can be broadcast each year, and about half of the TV dramas are not accessible to the audience. And at the same time as the state that supply exceeds demand, the plot and later stage of many TV dramas have been criticized by the audience, and "50 cents special effects" and other words are used to describe them.

in the face of the above situation, the relevant competent departments are also trying to guide the direction of "improving quality and reducing quantity" through a variety of ways, so that the output of domestic TV dramas has shown a downward trend in recent years. Statistics show that the total production of domestic TV dramas exceeded 400 in 2014, but the number of dramas completed and approved for distribution in 2015 stopped at 394, failing to exceed 400, while the total production of domestic TV dramas decreased further in 2016, totaling 334 and 14912 episodes.

in order to further promote the development of the TV drama industry, in September this year, the State Administration of Press, publication, Radio, Film and Television and other five ministries jointly issued the Circular on several policies to support the Prosperity and Development of TV dramas The content includes 14 contents, such as strengthening TV drama creation planning, strengthening TV drama script support, establishing and perfecting scientific and reasonable TV drama investment distribution mechanism, standardizing TV drama audience investigation and management, co-ordinating TV series and network drama management, etc. "five or three years ago, a large number of low-grade domestic TV dramas appeared on the market. through the market adjustment in the past two years, the quality of domestic TV dramas has been improved, and there have been some popular TV dramas praised by audiences." Zhang Jingcheng said.

Edit: xiongwei