Create a new social experience for the post-95s generation. QQ cm show launches its first social IP novel

the centimeter Academy, an extension of the QQ centimeter Show, was released at the Shanghai Book Fair, which is China's first social IP novel and will also be adapted into animation, film and television.

on August 17th, Tencent QQ centimeter Show and China Literature Group held a press conference with the theme of "centimeter New Social, IP New potential Energy" in Shanghai. At the press conference, Tencent announced the debut of centimeter Show IP and officially released the official novel centimeter Academy.

it is understood that centimeter Show is a new chat interactive product launched by Mobile QQ in 2016. since its launch, it has won more than 200m young users with innovative and fun interactive mode, mainly among the post-1995 generation.

"the original intention of the centimeter show team is to create a centimeter world for young people. The centimeter world is a reflection of everyone's inner world, in which users can play characters and interact with friends at will." Tencent SNG Social Network Group, Deputy General Manager of the Comprehensive Department, said at the press conference that it was precisely out of the consideration of improving the centimeter world outlook that on the occasion of the first anniversary of the centimeter show, it launched the centimeter show IP building plan. As an IP with a world outlook, centimeter show has a broad space for development in the future.

at the press conference on the same day, QQ cm Xiu, China Literature Group, Jiangsu Phoenix Literature and Art Publishing House and Devil Fox Culture jointly released the novel "cm College" based on cm Xiu products and the extension of world outlook, which is also the first novel based on social IP in China.

according to reports, "centimeter College" was released exclusively by China Literature Group. Since its launch of QQ Book on July 10 this year, it has aroused great repercussions among young readers and has occupied the first place in Mobile QQ's reading popularity list, weekly list and monthly list for many times.

relevant people said that around the social IP of centimeter show and its world outlook, there can be multiple stories developing horizontally under a unified centimeter world outlook, and each story can become an IP to achieve cross-media access to the whole industry chain, which is a new and bold attempt. At the same time, IP also helps to enhance the entertainment and user stickiness of centimeter show products.

Edit: xiongwei