The "er Geng" film and television platform raised 300 million in two and a half years to open a larger offline layout.

The well-known Short Video platform has completed 300 million yuan of financing in more than two years. In this month, the new completion of 100 million yuan B+ financing, this week came to Wuhan, opened up a new city station "more Wuhan".

Original title: "Ergeng" film and television platform raised 300 million yuan in two and a half years

. Well-known Short Video platform Ergeng completed 300 million yuan financing in more than two years. In this month, the new completion of 100 million yuan B+ financing, this week came to Wuhan, opened up a new city station "more Wuhan". The style is still the same, telling the story of the city in Wuhan as the background every night at 2 pm (9-11 pm). The first video after launching was about the root of bridge culture of an ordinary family in Jiang City, and the number of hits on that day exceeded ten thousand.

Ding

Feng, founder of the post-financing layout upgrade, revealed: "After two years and four months of development from its establishment, Ergeng has become the leading original boutique Short Video content platform in China. More than 3000 works have been shot and more than 300 online and offline communication channels have been established." Short Video have become tuyere in recent years, and the second watch has raised funds for three times successively. In March 2016, Series A financing was completed in the second watch, with the amount exceeding RMB 50 million yuan, and the investors were Zhenge Fund and Cornerstone Capital; Series B financing of RMB 150 million yuan in January this year was led by Yuanjing Capital, and B+ financing of RMB 100 million yuan was completed this month, led by Yunfeng Fund and followed by source capital.

After financing, the second watch will start a larger offline layout, first of all, to complete the upgrading and expansion of urban stations and create the position of the second watch as an urban media operator; in addition, it will also build the resources of the second watch college, joint government and universities to cultivate talents; and continue to be an enterprise partner in the national content marketing system; and finally establish an online video content production frequency station to create a material library.

Wuhan City Station and Ergeng brand plate integration

in "more Hangzhou","more Beijing","more Shanghai","more Chengdu" and other city channels have been launched, this "more Wuhan" is also a link of the expansion of Ergeng City Station. Second watch this time is Wuhan local production Fang Mojun media, combined with urban propaganda, Wuhan local story to the outside world. According to Su Chen, chairman of Mojun Media Co., Ltd., it will take five years to shoot and broadcast a documentary of 1000 Wuhan people, telling the warm stories of 1000 Wuhan people and painting the epitome of the efforts of millions of Wuhan people.

As the city channel of "Second Change", the content release of "More Wuhan" is divided into four sections: "Culture","Entertainment","Life" and "Finance", among which many contents will be integrated with the existing brand plate of "Second Change". For example, combine the publicity of Wuhan intangible cultural heritage with the column of "guarding artists" in the second watch; or combine the spirit of craftsmen in Wuhan with the column of "industry elite" in the second watch to record the inspirational stories of Olympic champions, scientists and entrepreneurs in Wuhan; combine the literary events and characters in Wuhan with the column of "artistic and literary figures" in the second watch to promote the cultural elites in Wuhan; There will be Wuhan city customs and the second watch of the "grass-roots god of food" column combined, so that Wuhan city culture accompanied by food fragrance floating in the world and so on.

Editor: Mary