Why is the total income of other domestic films in the summer season not as good as "Wolf Warrior 2"?

none of these films performed well at the box office. The average daily box office of "Kill Wolf" is about 60 million yuan, which is comparable to the previous film "Kill Wolf 2" released in 2015. "100,000 Cold jokes 2" is also in line with the trend of "100,000 Cold jokes" released at the end of 2014, and will eventually end up at the box office of about 100 million yuan. As for the "breaking the game" starring Wang Qianyuan and Aaron Kwok, it is not as high at the box office as the parent-child movie.

these films do not perform well as a whole, and they look like a microcosm of the overall performance of domestic films this summer. With the exception of Wolf Warriors 2, which has grossed more than 5 billion yuan at the box office, the highest-grossing domestic film is the Legend of Wukong, with a total box office of 650 million yuan after deducting the service fee. It was followed by 490 million yuan of peach blossoms for three generations and ten miles. Considering that the two films have invested more than 100 million yuan and adapted from the original novel with a large fan base, the result is far from satisfactory. All the remaining movies failed to exceed 300 million yuan.

if you look at it as a single film, each film has different reasons. "embroidered Spring knife 2" and "Flash Girl" belong to the quality of the film, but the lack of publicity and distribution, so that there is no spray in the market, it is released in a hurry. The Legend of Wukong and the Ten Mile Peach Blossom of three Life and three generations are all over the world, and the cinema production is basically up to standard. However, the quality of the film itself is poor, with a Douban score of 5.4 and 4.2 respectively, and word-of-mouth is ultimately a drag on the film's box office performance.

however, on the whole, all the domestic films released in summer are not as high at the box office as Wolf Warriors 2 alone. This shows that the performance of the entire Chinese domestic film, in this summer, presents an unprecedented extreme imbalance.

the theory that the stronger is stronger can also be explained-cinemas know that Wolf Warriors 2 is so hot that they schedule multiple screenings in a row, squeezing the market space of other films. Prior to this, in the hustle and bustle of "Sansheng III" locking incident, there was a phenomenon that cinemas refunded tickets to viewers who bought "Sansheng III" on the grounds of equipment failure, and instead showed "Wolf Warriors 2".

another reason is people's dependence on popular styles. Movies rely on a stable audience in many markets, but this is not the case in China.

throughout 2016, more and more audiences who had no previous habit of watching movies entered the cinema, but the number of heavy viewers who watched movies more than 12 times a year declined.

there are many reasons for this result: relying on the number of new screens to drive the market, many audiences have not yet been developed into fixed habits; the overall quality of the film has declined and the habitual crowd has been lost.

it is not difficult to understand that people who do not have a fixed habit of watching movies are more likely to enter the cinema because of a popular reputation in moments, thus recommending one super popular style after another.

apart from Wolf Warriors 2, no one would have thought in advance that 22, a documentary about comfort women, would have grossed more than 100 million yuan at the box office in a week. The earlier Indian movie "Wrestling!" Dad even grossed nearly 1.3 billion yuan at the box office when no one was optimistic.

if you take a closer look at these films, it is easy to find that the atmosphere and collective mood of the whole society are the key to allowing people who do not have stable viewing habits to enter the cinema.

where "Wolf Warriors 2" is praised by the audience, in addition to the grand scenes and wonderful action scenes, it is bound to mention the slogan throughout the "Wolf Warriors" series: "those who violate our China will be punished even though they are far away." In any case, the groups concerned by "22" will evoke the nationalist sentiment that has been nurtured for decades. As for "wrestling!" Dad, in the film review program villain Film Review, Yang Chao, director of the Yangtze River Picture, believes that in addition to his victory in film techniques and sports types, "this film makes Chinese people experience the warmth of collectivism and community for the first time." It can be said that these three films more or less hit a kind of collective cultural psychology in the subconscious of Chinese people.

this is not a strange phenomenon. Many film scholars also believe that the reason why "Star Wars" has become a national-level film series in the United States has something to do with the cold war atmosphere in the late 1970s. Star Wars constructs a simple opposition between good and evil through the bright side and dark side of the Force, and finally expresses the theme that evil prevails over evil in a romantic way. For Americans in the shadow of the Cold War, it is a kind of psychological comfort.

but in the current social environment and film industry, the success of Wolf Warriors 2 and the sales of 22 are likely to have an effect that you won't find strange-a large number of imitations. It can even be said that shoddy films of the same type appear on the scene until similar themes become minefields.

Today when the market is in urgent need of diversification, this is not a good thing.

Edit: xiongwei