the State Administration of Press, publication, Radio, Film and Television recently issued the Circular on turning the Star Integrated Channel on TV into a lecture-oriented and cultural communication platform, proposing that the Star Integrated Channel on TV should adhere to the orientation of the News Integrated Channel.
the State Administration of Press, publication, Radio, Film and Television recently issued the Circular on turning the Integrated Channel on TV into a speech-oriented and Cultural Communication platform, proposing that the Integrated Channel on TV should adhere to the orientation of integrated news channel and the policy of setting up news station. The programs of the local satellite integrated channels should adhere to high standards, take the programs of CCTV as the benchmark, stick to the bottom line, give good guidance, and strive to climb the peak of positive energy. "
"notice" requires that the public welfare and cultural attributes of the satellite integrated channel on TV be further strengthened. Resolutely oppose ratings alone and resolutely resist the falsification of ratings; the General Administration encourages TV satellite integrated channels to increase the number and frequency of public welfare, cultural, scientific and technological, and economic programs in prime time. " notice "requirements to continue to strengthen the management and regulation of variety entertainment and Reality Show programs. It is necessary to resolutely resist star speculation, strictly control the broadcast volume and broadcast time of film and television stars participating in variety entertainment, Reality Show and other programs, encourage the production and broadcasting of star-based variety entertainment and Reality Show programs, and advocate encouraging the production and broadcasting of independent original programs with Chinese cultural characteristics, and in principle will no longer broadcast programs with imported foreign models in prime time.
"notice" requires that the management and control of prime-time TV series broadcasting in key periods be strengthened, censorship and replay should be conducted in advance, and TV dramas with strong entertainment and sensitive subjects should not be arranged in principle. "notice" requires that "guest hosts" must not be set up in violation of regulations, and that entertainers are invited to be guests, and moral conduct and artistic achievement must be taken as the primary criteria. It is necessary to actively invite outstanding cultural scholars, artists with profound attainments in a certain field, and other people with profound attainments in a certain field as guests, give full play to the educational and guiding role of the program, and strive to increase the proportion of ordinary people in the program. let the grass-roots masses become the guests, hosts, and protagonists of the program, and be careful not to regard the masses as the foil or background of stars.
Edit: mary