On the afternoon of May 20, the signing ceremony of Zhejiang satellite TV x Xilinmen strategic conference and the global launch ceremony of "dream Xilinmen" were grandly held in the Xilinmen Paojiang Industrial Park in Shaoxing, Zhejiang Province. This grand ceremony was hosted by Chen Huan, the host of Zhejiang satellite TV, and attended by leading guests such as Chen Ayu, chairman of Xilinmen Furniture Co., Ltd., Zhou Dongmei, deputy director of Zhejiang satellite TV, Yang Gang, President of Xilinmen Furniture Co., Ltd., Jiang Yongzhou, vice president and general manager of administrative management center of Xilinmen Furniture Co., Ltd., Wu Guang, vice president of marketing and general manager of domestic business center of Xilinmen Furniture Co., Ltd. Li Chen, as Xilinmen's "dream sharing and dream fulfillment officer", made a special trip to record VCR and send his blessings. On this beautiful and romantic day, both sides focus on the field of content co creation, actively explore innovative marketing models, and jointly open a new chapter of "dreaming and enjoying beauty" the brand concept is "congenial", running hand in hand and empowering each other
Zhejiang satellite TV and xilinmenxuan announced their strategic cooperation on May 20, which can be described as "marriage", and the design of the whole press conference is also full of dreamy romantic elements. The ceremony began with a piano ballet. The main melody of a midsummer night's dream combined with an elegant and light ballet performance seemed to bring everyone into a beautiful "dream" in midsummer afternoon Zhejiang satellite TV has always taken the "better China" strategy as the value center, converging content, brands and the broad audience, committed to pursuing beauty, praising beauty, displaying beauty, and passing on upward, good and beautiful values. As a promoter in the field of scientific sleep, Xilinmen has been committed to creating a deep and good sleep for all people, so that all people who enjoy Xilinmen sleep can have sufficient strength to run for their dreams and pursue the beauty of life. As the leader of TV media and the leader of the global mattress industry, the two industry leaders can be described as "congenial" in terms of brand concept. This strong alliance is natural. As Yang Gang, President of Xilinmen Furniture Co., Ltd., said, "we have the same original intention." in the live broadcast of the theme film "dream of happiness", the wonderful clips of "treasure like country" and "run bar 9", which have been cooperated by the two sides, attracted everyone's attention. Cai Xukun created a famous scene of jumping mattresses and drilling bedding in "run bar 9", which was popular on the search screen, attracting hot discussion on the whole network, and the brand was strong out of the circle; In the treasure like countryside, I plant grass with the treasure group to live a better life, go deep into nature, and pass on healthy and deep sleep. In these happy and warm segments, the concepts of love, dream, running, comfort, health, good sleep and so on are perfectly integrated, which once again highlights that both sides run hand in hand because of love and dream, support each other, and empower each other as the "dream sharing and dream fulfilling officer" of Xilinmen, Li Chen, the leader of the men's running team, also specially sent a blessing to VCR to witness the "dream hand in hand" of both sides explore innovative marketing models and open a new chapter of "dreaming a better life" /p > at the signing ceremony, the two sides planned the form of strategic cooperation. Zhejiang satellite TV and Xilinmen Furniture Co., Ltd. mutually authorized each other to use the name of "strategic partner" to launch a comprehensive Deep strategic cooperation. At present, Xilinmen has exclusively named the first experiential rural roaming variety "treasure like countryside" in 2020; In 2021, we specially sponsored the N-generation outdoor sports reality show "run it 9". In the future, we will also focus on in-depth cooperation in the field of content co creation, actively explore innovative marketing models, and create classic marketing cases in the industry Zhou Dongmei, deputy director of Zhejiang satellite TV, said in her speech that this time the two sides are tied together at the right time, right place and right people. Tianshi, namely "520", which represents the day of mutual trust; Geographical advantage means that both sides are excellent enterprise representatives and mainstream media platforms in Zhejiang, which is the continuation and development of the "spirit of Zhejiang Merchants"; Human harmony is the value orientation that both sides are committed to making the world a better place through efforts in his speech, Yang Gang, President of Xilinmen Furniture Co., Ltd., said that through the scene and entertainment of variety shows, Xilinmen's enterprise values and ideas can be more widely and easily accepted by the public. As a domestic head satellite TV, Zhejiang satellite TV has a strong large screen golden file traffic, with high-quality content and good reputation among audiences at home and abroad, Especially among young people. In the future, the two sides will work together to deliver the brand value proposition of "deep sleep" to global consumers with better content and program scenes in June this year, the Xilinmen classic IP activity "dream sharing Xilinmen" will also meet with you. Wu Guang, vice president of Xilinmen marketing, mentioned the upgrading of Xilinmen from "dream" to "dream sharing" in his keynote speech, expressing "the enjoyment of the moment when dreams come true", "Xilinmen always accompanies every stage of dreams and witnesses every moment when dreams come true." at the end of the event, Xilinmen grandly launched the global grand ceremony of "dream sharing Xilinmen". Have dreams, stick to dreams, enjoy dreams, so as to create a better future. Sleep is the top priority that people must face every day. Having better sleep can make every step of running and chasing dreams more sonorous and powerful, make every struggling heart more surging forward, and better pursue and realize beauty. I believe that with the blessing of "dream sharing", the in-depth cooperation between Zhejiang satellite TV and Xilinmen will open a new chapter. Xilinmen will also bring more and more people deep and good sleep, so that this "dream sharing" extends all over the world and every day of life is "520"