Tencent invests Bluehole, the developer of "PUBG: PLAYERUNKNOWN'S BATTLEGROUNDS"
Tencent invests in "PUBG: PLAYERUNKNOWN'S BATTLEGROUNDS" developer Bluehole to prepare for the introduction of China. Another one has been added to Tencent's overseas "buy" list.
original title: Tencent invested in "PUBG: PLAYERUNKNOWN'S BATTLEGROUNDS" developer Bluehole to prepare for the introduction of China
another person has been added to Tencent's overseas "buy" list.
recently, the reporter learned from people familiar with the matter that Tencent has invested an unknown amount in South Korean game developer Bluehole Studio (hereinafter referred to as Bluehole), the development company of the popular game "PUBG: PLAYERUNKNOWN'S BATTLEGROUNDS".
according to a person familiar with the matter, Tencent originally planned to buy Bluehole, but it was rejected and then invested instead.
the reporter wrote to Tencent and Bluehole respectively to inquire about this, but as of the press release, they could not get a reply from both sides.
Public information shows that Bluehole is a game development company founded by former employees of NCsoft in March 2007. it is headquartered in Seoul, South Korea, and develops games such as the large-scale online game "Battle of the oracle" (Tera) and the survival game "PUBG: PLAYERUNKNOWN'S BATTLEGROUNDS" (Playerunknown&# 39;s Battlegrounds).
previously, there were rumors that Tencent was interested in acting as" PUBG: PLAYERUNKNOWN'S BATTLEGROUNDS ". On Tencent's user research platform, Tencent once issued a" PUBG: PLAYERUNKNOWN'S BATTLEGROUNDS "survey questionnaire to understand the behavior of players.
A game practitioner believes that when acting for a game, Tencent is more likely to choose" its own family "or participate in investment. If Tencent intends to represent" PUBG: PLAYERUNKNOWN'S BATTLEGROUNDS ", it is" a very reasonable choice "to invest in Bluehole.
Bluehole has previously announced that the global sales of "PUBG: PLAYERUNKNOWN'S BATTLEGROUNDS" has exceeded 4 million units, with a total sales of 100 million US dollars. Since the game was first experienced on the Steam platform, Steam has attracted more than 230000 players at the same time, making it one of the most popular games in Steam.
PUBG: PLAYERUNKNOWN'S BATTLEGROUNDS also has a large number of Chinese players. The regional distribution of "PUBG" players released by Bluehole shows that the largest number of players are from the United States, accounting for 24%, Chinese players account for the second place, accounting for 19%, and German players and Russian players account for 6%.
with the launch and testing of its PC game distribution platform WeGame, Tencent has recently further increased its investment in overseas game companies. In July, Tencent invested 17.7 million pounds (156.3 million yuan) in British game developer Frontier Developments for a 9 per cent stake and became the second-largest shareholder after David Braben, chief executive of Frontier.
Frontier is the only listed game company in the UK, whose works include Space Adventure theme game Elite: crisis (Elite Dangerous), sandboxie simulation game roller coaster (Planet Coaster) and so on.
Edit: xiongwei