The mascot of Spring Festival Gala "Rabbit Yuanyuan" was unveiled in 2023.

Jiuzhi Network News on January 8, sponsored by China International Television Corporation and hosted by China Television Industrial Group, the "2023 General Station Cultural Creative products Conference and key Project signing ceremony" was held in Beijing Media Center. General Taiwen created the image of "Rabbit Tuan Tuan" in the year of the Rabbit, and the mascot of the Spring Festival Gala, "Rabbit Yuanyuan", was unveiled for the first time. "Rui Rabbit Spring Bowl" and "Spring Festival Happy Rabbit Plate" and "2023 Spring Festival blessing gifts" and other products with general Taiwanese characteristics and auspicious meaning were officially launched. As soon as the exquisite and lovely "Rabbit Tuan Tuan Family" appeared on the stage, it not only attracted people at the press conference, but also added a bit of auspicious reunion warmth to the upcoming traditional Chinese year of the lunar calendar.

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At the meeting, Yu Lei, general director of the 2023 Spring Festival Gala, introduced the design idea of Rabbit Yuanyuan, the mascot of the Spring Festival Gala. The lively cute state, the bright big eyes, the oriental expression of "all things are alive", and the four incisors taken from the typical features of the fossil ecological restoration image of Anhui model pika 62 million years ago. The mascot "Rabbit Yuanyuan" not only embodies the preferences and expectations of the entire online audience from big data's research, but also contains the implication and beauty of the zodiac rabbit in traditional culture, but also creatively presents the scientific research achievements of Chinese scientists.

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Since the release of Rabbit Yuanyuan, the mascot of the Spring Festival Gala on December 22, it has been loved and praised by netizens. On New year's Eve, the mascot "Rabbit Yuanyuan" will also open the curtain for the Spring Festival Gala to meet with the audience in a dynamic image.

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This time, Taiwan Wenchuang has also launched its own original zodiac image collection "Rabbit Tuan Tuan Family" for the year of the Rabbit, with the goal of creating a national zodiac IP family, whose image design inspiration is taken from Chinese traditional culture. At the 2023 Spring Festival Gala of the Central Radio and Television Station on New year's Eve, total Taiwanese creative products such as "Rabbit Yuanyuan" and "Rabbit Tuan Tuan" will be jointly unveiled, bringing the beautiful vision of the Chinese people looking forward to family reunion, and accompany the global audience to welcome the Spring Festival and celebrate the Lunar New year.

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According to the person in charge of General Taiwan Wenchuang: from the year of the Ox, Taiwan Wenchuang launched the first zodiac image to come to the fore; the "Hehe Tiger", which has made great efforts in the year of the Tiger, has become the popular style of the national tide original IP; from the Mid-Autumn Festival in 2022 to the Spring Festival in 2023, the General Taiwan Wenchuang has continuously launched the Rabbit Tuan Family member "Mid-Autumn Festival Moon White" and "New year Red Rabbit", as well as the special members of the Spring Festival Gala mascot "Rabbit Yuan". Among them, the rabbit Tuan Tuan image comes from the traditional Chinese rabbit lamp, which uses the traditional pattern of Shaanxi Fengxiang clay sculpture as an auspicious decoration, implying that the blood is rich and full of happiness. The word "Tuan Tuan" has the meaning of unity and aggregation, implying "the pulse of Kyushu, reunion and concentration". It not only represents the people's expectation of reunion and their yearning for a better life and future, but also symbolizes the unity and unity of the sons and daughters of China. Embrace beauty with a positive attitude. Rabbit Tuan Tuan and Rabbit Yuanyuan, together is a reunion, but also represents the Chinese people look forward to the beautiful vision of family and national reunion.

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Relying on the Central Radio and Television Station, China Television Industrial Group began to develop cultural and creative products in 2021, developed nearly 300 cultural and creative products in two years, and launched a highly influential high-quality IP. The economic and social benefits are remarkable, and it has initially established the authoritative status of cultural creation in the society.

At the press conference, "Tuan Tuan to welcome the Spring Festival" 2023 Spring Festival blessings, Spring Festival Gala zodiac hand rope, Spring Festival Gala annual gift box, rabbit tuan plush doll, rabbit tuan copper, PVC furnishings and other "2023 Taiwan created Spring Festival key products" appeared one after another, which made people dizzying.

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At the meeting, China Vision Industrial Group Co., Ltd. signed project contracts with Yangquan City, China Unicom, Huaguang National porcelain Technology and Culture Co., Ltd., Happy Valley Group, Shanxi Pingding Yingyu Ceramics Co., Ltd., Tibet Gangjian Culture and Media Co., Ltd., Guangdong production Media Co., Ltd., Yuetu High Speed Railway Commercial Department and other cooperative enterprises and local government representatives to jointly develop and create cultural and creative products.

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