The film festival of "the lost her" gets attention with the production of multiple channels to transport new blood.

A few days ago, Yitong producer founded by Chen Sicheng appeared at the 25th Shanghai International Film Festival with the latest film "the Vanishing her", as well as signed directors Cui Rui and Ke Wenli, as well as actors Wen Yongshan, Shang Yuxian, Chen Yuxian and Zhang Shi. The film "the lost her" has attracted a lot of attention because of its high reputation and high-profile topics at the Beijing Film Festival, winning the titles of "potential Film of the year" and "concern Film of the year" one after another. At the same time, film producer and screenwriter Chen Sicheng and director Cui Rui were invited to participate in the industry forum.

Since its establishment five years ago, Yitong production has always adhered to the core creative concept of "text is king" and set up an original IP R & D team and a gold screenwriter team. Under a set of mature commercial operation mode with the integration of the production industrial system and artist resources, it brings together more cutting-edge talents and cutting-edge forces in the industry, and continues to provide both commercial and artistic masterpieces for the Chinese film and television market. In addition to the gold medal film and television IP such as "Tang Tan" and "manslaughter" series, explore and create more boutique series.

Yitong producer excavates the creative genes of young directors to build the incubation platform of the first "genre director" in China.

As a leader of Yitong production, Chen Sicheng has been a producer for many times, escorting the creation of a new generation of directors with commercial potential. For example, "manslaughter" with brand director Ke Wenli and "manslaughter 2" with Dai Mo have become popular films with box office 1 billion +. At this industry forum, Chen Sicheng, the producer and screenwriter of the lost her, also revealed the reasons for his cooperation with the newcomer director Cui Rui, saying frankly that the co-production is committed to discovering and mining directors with commercial creative genes, and Cui Rui's works are very stylistically typed. Attitude, aesthetic, it can be said to hit it off. Cui Rui also expressed confidence in "the vanished her" and said frankly that doing a good job in the first film is the foundation, and if the audience likes not to rule out the possibility of doing the next "vanishing him", they will expand a new series of "vanishing" for the same brand. On the other hand, "the Vanishing her" won honors such as "potential Film of the year" and "focus of the year", which represents that the film has been recognized by the audience and proves the future development prospects of the "Vanishing" series.

Silent Kill, a suspense thriller shown at the 25th Shanghai International Film Festival, is director Ke Wenli's feature-length debut before manslaughter, starring Huang Jianwei and Yin Xin, as well as co-signed actor Zhang Shi. he was nominated for best picture in the Sina Chao Award at the Busan International Film Festival in 2022. The exhibition of this film festival has also won the favor and praise of many film critics and ordinary audience. In addition, the film "three Brigades" and the drama "Ball Lightning" directed by director Dai Mo and supervised by Chen Sicheng, and the second season of "Chinatown investigation" directed by directors Yao Wenyi and Wang Tianwei are also under production and are expected to be available to the audience in 2023.

In the production of IP content, Yitong should symbiosis with artists and "speak by works" to create a healthy ecology.

When it comes to the casting of all the works produced by Yitong, Chen Sicheng once said that it is necessary to magnify the relationship between the actors' own characteristics and roles, rather than just looking for differences. As the integration of IP development, production and artist brokerage, Yitong production is the first to put forward the cooperation mode of content production and artists to establish symbiotic relationship. While operating IP, we will also choose artists who meet the requirements of IP, with high-quality original ability, to create roles that are more in line with the characteristics of artists, tailor-made projects for artists, but also empower the project itself. This complementary benign ecological model can not only explore more potential of actors, but also promote the value-added of IP series, so that works and actors can achieve win-win results.

Also going to the festival with producer Chen Sicheng, director Cui Rui and Ko Wenli was Wen Yongshan, actress of the film "Action Moscow" and "Operation Moscow". Actor Shang Yuxian of Action Moscow, actor Chen Yuxian of Fire Rogue, and actor Zhang Shi of Silent Kill. Wen Yongshan appeared without makeup in the movie "manslaughter 2" and moved the audience by playing her heartbroken mother. Li Muzi, who plays in the film "the Vanishing her", has a subversive role in the ultimate transition between "gentle wife" and "Snake and Scorpion Beauty". The audience was impressed by Shang Yuxian, a young actor who played a two-dimensional hacker girl in the film "Chinatown investigation 2." this time she starred in "Operation Moscow" with Zhang Hanyu, Andy Lau, Huang Xuan and Wen Yongshan, the elder sister from the same school. The changeable Chen Yuxi is not only a beautiful reporter in "manslaughter 2", but also a killer Angie in the first season of the online drama "investigation in Chinatown." this film "Fire robber" plays Yang Zhihua again showing multi-faceted acting skills. Zhang Shi, the veteran actor, stunned the audience with a line output of 123 words in 27 seconds in "manslaughter 2". The film "Silent Kill" starred in "one ticket is hard to get" during the screening of the film festival, which was well received by a large number of audiences.

It is reported that Yitong produced the latest series "Ball Lightning", "Chinatown investigation" the second season, the film "three brigades" and other works are also under production. In addition, his artist Liu Haoran starred in the film Boyhood, which will be released nationwide on August 17. More highlights will be presented to the audience one after another.