The capital struggle behind the fierce Q4 drama is also wonderful.
dramas such as "hunting ground", "emergency physician" and "Advisor Alliance 2" sell well, and other dramas have their own characteristics-although the currently launched "Star 2" and "legendary tycoon" have not gained a strong viewing craze, but the platform behind these "big dramas" and the off-court fights of capital are equally wonderful.
after the slightly insipid fall season of TV series, major satellite TV stations have also launched heavyweight dramas in Q4 to sprint at the end of the year. Judging from the information disclosed so far, dramas such as "Hunt", "Emergency physician" and "Advisor Alliance 2" sell well, while other shows have their own characteristics-although the currently launched "Star 2" and "legendary tycoon" have not gained a strong audience craze, the platform behind these "big dramas" is as good as the off-court fighting drama of capital.
strong > can Hu GE, Huang Xiaoming, Wu Xiubo, Zhang Jiaye and others engage in head-to-head confrontation with leading actors / strong >
strong > ratings and word-of-mouth? / strong >
throughout the autumn season, except for "Flowers", era dramas and gift dramas basically dominate all major satellite TV stations; and in November, major satellite TV stations have also launched heavyweight TV dramas, which are not only expected to improve slightly bleak ratings, but also attract investment through themes, word-of-mouth and creative teams, thus earning an extra three to five billion yuan in Q4.
one of the most anticipated dramas is related to Hu GE. One is the urban workplace drama "hunting ground" starring Hu GE, and the other is "Nirvana in Fire 2" starring Huang Xiaoming, who follows Hu GE. These two dramas are both about ratings and word-of-mouth winning at the end of the year, but the latter is not favored by people for a time because of the lack of Hu GE. While "military Advisor Alliance 2" and "Emergency Department Doctor" are also proven quality dramas. Especially before a big wave of "Big Lady" drama grabs the beach, the head-to-head confrontation of this wave of "Big male lead play" is also unprecedentedly fierce.
not only that, but also Hu GE, Huang Xiaoming, Wu Xiubo, Zhang Jiaye and other leading actors in acting skills, such as Mugang on the front, just the results of the show itself, the virtual valuation of the management company, and the actors' chips outside the theatre-- verification is also coming.
of course, the author has also seen the appearance of platforms and capital outside these major dramas, such as Letv, who used to broadcast the webcast right of "hunting ground" alone, but now it has been distributed to Youku because of the crisis. Letv's "Emergency Department Doctor", produced by Huaer Film and Television, is even more so, not broadcast on Letv, but landed on Youku, Tencent, iqiyi and Sohu. For example, the "legendary tycoon" produced by Huatze Film and Television has also experienced being hidden in the snow before it can be broadcast, so the investment in big drama is not the high price of copyright returns and the sky-high remuneration of actors seen by the outside world, and there are still many holes to be filled.
strong > / strong >
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"legendary tycoon" encounters Han Ling. The drama "legendary tycoon", which is being broadcast weekly on Zhejiang Satellite TV, is one of a series of works jointly produced by Huatze Film and Television and Zhang Han Studios, and these works are caught in an unexpected storm because of Korean restrictions. Zhang Han starred in four plays, "Jinyi Night Walk" (with Park Minying), "gorgeous office workers" (partner Qiu Kian Hyun), "legendary tycoon" (former hostess Huishan), and "Xia Meng Mad Poems" (Gao Junxi) were all postponed. .
when watching "legendary tycoon", many people feel that the image is a little strange, yes, it is because the Korean stars have been deducted for the role of current actors, so it is reasonable to look out of place as a whole.
therefore, for listed company Huatze Film and Television, although the strategy of SIP is clear, it is difficult to resist this risk when it encounters a big pit of unpredictable factors. fortunately, the play has been broadcast smoothly in Zhejiang Satellite TV, and the audience rating is good, so it should be a small surplus.
the financier of" Emergency Doctor "is in crisis-the creative team of the upcoming" Emergency Doctor "should be said to be the most powerful TV team, directed by Zheng Xiaolong and Liu Xuesong, starring Zhang Jiaye, Wang Luodan, Jiang Shan and Ke Lan. As a producer, Hua'er 's previous work is Legend of Miyue. You can recall the grand occasion of the opening of Legend of Miyue. Letv and Tencent both used the power of flood and famine to publicize it.
and after Letv encountered the crisis or even changed the owner, the "Emergency Department Doctor" webcast platform is also jointly broadcast. The advantage of webcasting is that the webcast volume may be good, but for the major video websites, the publicity efforts will be less. For Hua'er Movie and Television, the benefits gained by Letv at such a time are also being consumed one after another. For the subsequent development of Huaer Movie and Television, "the icebreaker of True Love", "Anti-Corruption Storm" and "three born lucky enough to meet you", it's not good news.
"hunting ground" was not broadcast, and Qingyu Media grabbed the scene-because of the delay before "hunting ground", Qingyu Media's financial report was once very ugly. Taking the 16-year annual report as an example, revenue fell by 89.8% compared with the same period last year, and net profit decreased by 230%. There are many rumors about the copyright disputes between Qingyu Media and Hunan Satellite TV and Letv, but it should be reasonable for Qingyu Media to feel "lost" after selling the copyright early.
according to industry insiders, Hunan Satellite TV won the exclusive broadcast right of the show at a price of more than 3 million per episode, and the price was really not low at that time. However, what is dramatic is that in August and September 2015, Hu GE's fortune soared due to the popularity of "Nirvana in Fire" and "the camouflage". At that time, "hunting ground" was undoubtedly "sold at a low price" to Qingyu Media. As a result, there was a dispute between "hunting ground" and Letv and Hunan Satellite TV about the exclusive first round of broadcasting rights-- it would not be too much for "hunting ground" to exceed 10 million per episode at the current copyright price, but in business, credibility is equally important. Fortunately, the three parties reconciled smoothly, and the "hunting ground" is about to start broadcasting.
for Qingyu Media, Letv, as a webcasting platform, is not satisfactory now, but fortunately, Youku is also involved, and the early publicity is also quite powerful. therefore, "hunting ground" has become the most important workplace drama at the end of the year to get good ratings and webcast data.
strong > return on investment in major dramas such as Nirvana in Fire 2 and Star 2 / strong >
although the show market is booming, not only the movie coffee has returned, but also many drama production companies have grown rapidly in recent years, the most typical of which is midday sunshine; and the drama production companies of listed companies such as Dream Star Paradise have also reaped rich returns.
"Great expectations", Chen Sicheng reappeared in TV dramas. Chen Sicheng, who has made a comeback in the film industry in recent years, has also returned to the TV field, that is, "Great expectations", which will be broadcast on Hunan Satellite TV in early December. Chen Sicheng not only acts as the lead actor, chief screenwriter and other part-time jobs, but also invests in the production of his company, Asia Film and Television.
this play is broadcast on Hunan Satellite Television. Although the webcast platform is uncertain, with Chen Sicheng's appeal in recent years, the return this play has brought to Siya Film and Television can not be underestimated, and this is also Chen Sicheng's gain based on his accumulated strength.
"Starry Sky 2", the steady rise of Dream Star Paradise-"that Starry Sky, that Sea 2", which has been broadcast on Hunan Satellite TV, has a better reputation than the first film, and its production company, Neverland Star Park, has also grown steadily and has become one of the most stable content exporters in the big drama market after being acquired by listed companies.
as the controlling party behind, the Q3 financial report released by Huawei Culture shows that the company's operating income in the first three quarters was 626497743.66 yuan, an increase of 10.03% over the same period last year. The net profit attributed to shareholders of listed companies was 228965931.66 yuan, an increase of 45.73% over the same period last year. As a listed company of film and television culture that continues to output high-quality dramas, Huawei Culture will also invest 1 billion in the field of dramas and online dramas. It should be said that Huawei Culture has stood firm in this wave.
"military Advisor Alliance 2", the sweetness of the acquisition of the contemporary East-Wu Xiubo's military advisor alliance also has listed companies behind it. According to the 16-year annual report, the operating income of Contemporary Oriental reached 986 million yuan last year, an increase of 99.01% over the same period last year, while the net profit attributable to shareholders was 177 million yuan, an increase of 60.25% over the same period last year. No matter in terms of revenue or net profit, the growth rate is among the best in film and television companies. Among them, the TV drama subsidiary League General Wei is the number one hero, contributing most of the performance.
the annual report shows that last year, the revenue of League General Wei reached 800 million yuan, an increase of 128.4% over the same period last year, and accounted for more than 80% of the total revenue of contemporary Oriental. The top five films and TV dramas with revenue in the contemporary Oriental main business are "Alliance of military Advisers", "Hot Blood Chang'an" (online drama), "Beijing meets Seattle" and "Legend of Blood Martial Arts team".
with the launch of the Alliance of military Advisers 2, the performance of the contemporary East is likely to rise further.
midday Sunshine, the star company behind Nirvana in Fire 2-Nirvana in Fire 2, which has sold 12 million single-episode rights, does not have Hu GE, and its cast is not dominated by the actors of Shan Ying and noon Sunshine. Huang Xiaoming, Liu Haoran, Tong Liya, Zhang Huiwen, Sun Chun, Wu Haochen, Mei Ting, Zhang Bo, Guo Jingfei and Qiao Xin are also powerful and charismatic actors, although they may not be able to repeat the audience miracle of the first movie. But there is also a guarantee of quality.
and midday sunshine is also one of the biggest beneficiaries of the great fever in recent years, not only "Nirvana in Fire" and "Ode to Joy" series, in the field of online drama, there are also boutiques such as "exquisite Ancient City", "Please close your eyes in the dark" and "if the snail has love", so in the capital market, noon Sunshine is also the most sought-after content production company. Midday Sunshine's gold-lettered signboard and stable and excellent creative team are precisely the kind of enterprises most hungry for capital-at the beginning of 2016, Suzhou Zhihou Investment Management Co., Ltd., owned by the Chinese Culture Fund, became the largest shareholder (25% stake) of noon Sunshine; a few months later, noon Sunshine investors (equity) changed again, and the company's stake rose to 35%.
it is understood that noon Sunshine's listing plan has been launched, is in the initial stage, and its valuation is between 8 billion and 10 billion.
from the above, we can see that for the show industry, the benefits of capital are obvious, and it is of great help to polish quality and build high-quality teams. But similarly, in the influence of capital, producers should also adapt to the needs of capital, and there should be games and compromises in production frequency, theme, actor selection, publicity, and so on. And the wonderful degree of these capital stories is not inferior to the great dramas they have produced-but it is precisely because of these realistic stories. On the other hand, watching big dramas such as "Hunt ground", "Advisor Alliance" and "Emergency Department Doctor" can also bring different feelings.
as for the winner, there may be more than one winner. After all, isn't it the greatest joy for an audience to see Wu Xiubo, Hu GE, Huang Xiaoming, Zhang Jiaye and other new and old stars fighting drama at the end of the year?
Edit: xiongwei