New catering, how to YOUNG? Shangmi's new generation of catering network celebrity storm will hit.

August 8th, "New food and beverage, how to YOUNG?" Shangmi New Generation Catering Network Celebrity Storm will be held in Shanghai Xiaonanguo Garden Hotel. 500 diners and many software vendors from all over the country will gather together to understand the future development of catering. It has aroused widespread concern in the catering and intelligent business fields. 8 strong IP network celebrities share the new concept of catering management 8 catering network celebrities are mostly post-80s and post-90s. They have unique views on catering brands, marketing, products and chain operation. This sharing also revolves around these contents. Wang Ruichao, founder of Wang hot and hot noodles, who is known as the "number one online celebrity in the catering industry," shared on stage "redefine Chinese food to create value for creators", and the founders of stupid Xiong Cooking, a leading brand of O2O catering takeout, shared Wang Yajun. The "takeout evolution theory" shared on the stage aroused bursts of applause from the audience. What is the ultimate goal of brand building? Wang Linkai, founder of Miyousalad, said that a strong brand definition must be different from its competitors and highly relevant to its target customers. A good brand definition platform should be highly different and subversive, and highly consistent with the life state and ethos of the target consumers. It is reported that the eight online celebrity guests are the founders of very famous catering brands in recent years. For example, Yuan Zelu, co-founder of West Young Master Meat Jia Mo, got tens of millions of people to spread the soft article "Why did I resign to sell Meat Jia Mo" at the beginning of his business in Wudaokou, with Pan Shiyi and others as its platform for the event; Xie Yue, founder of thin salad, cut in from the line. In just a few months, the official account has 60,000 fans, and the first store has a daily turnover of more than 10,000 square meters. They are a new force in the catering industry, and their remarks have brought many new changes to the development of the catering industry. the combination of software and hardware to create a new pattern of the catering industry in the Internet + era many well-known domestic catering software companies, such as Silver Leopard and Guangzhou Food Road, also attended the conference. A number of companies participated in a dialogue discussion around "Internet + era, catering enterprises how to create smart restaurants? This topic has become another bright spot of this conference. Tang Zhenjie, COO of Yinbao, said that although the labor cost in China is also very high, it is not as high as abroad. If a zero is added to everyone's labor cost, do catering merchants choose to invest in machines or manpower? Guangzhou Restaurant said: we should stand from the catering point of view and tell the catering merchants what stage they are in. The system is big and small, and we have to give different recommendations for different types of catering customers at different stages. Lin Zhe, CEO of Shangmi, also said that the core of the smart restaurant is whether it can help restaurant owners know their customers better. Today's customers are younger and mobile Internet is becoming more and more popular. How to better understand the restaurant, whether the efficiency is improved, how to make customers more satisfied. All these involve the connection of information. Whether it is the hardware or the software application layer, it is to better understand and serve the customer. Shangmi strives to become the best partner of intelligent business ecology the conference is full of on-screen comments and lively atmosphere, which not only creates a discussion atmosphere for the restaurant audience, but also shows the organizer's grasp of the Internet catering trend. All the tickets for the conference are donated to public welfare organizations, which also shows the full sincerity of the organizers. It is reported that the organizer of this conference is Shanghai Shangmi Technology Co., Ltd., and co-hosted by Yinbao and Guangzhou Restaurant. Shangmi Technology is a company that has obtained two consecutive rounds of financing from Xiaomi Technology in the field of intelligent business, and has a strong financing background such as Meituan-Dianping, pocket shopping micro-store and so on. Shangmi has nearly 20 years of experience in intelligent hardware R & D and manufacturing, and integrates excellent supply chain resources such as Xiaomi technology. In March this year, its product, Mi V1, can help merchants complete the functions of takeout orders, restaurant cashier, code-scanning payment, queuing management, member management, distribution and so on. It seems puzzling for a technology company to hold a "catering online celebrity conference", but when you think about it, the catering industry is one of the most important scenarios for commercial rice products, and the original intention of hosting this conference is not difficult to understand. We interviewed Mr. Li Binyi, co-founder and CMO of Shangmi Technology, and got the following answer: "Shangmi has always wanted to improve high-quality hardware products and services for the catering industry. This online celebrity conference is also a match between Shang Mi, hoping that software vendors in the catering industry and large and small catering merchants will play together to make the market bigger and stronger. I hope that China's catering industry can have a bright future with the help of Internet thinking and software and hardware. "