All kinds of mutual gold advertisements in film and television dramas are facing an accelerated reshuffle

Will the Qingliu cultural variety show with sunny spring and white snow also encounter off the shelves? On September 19, the second season of the first episode of "see words as face" (hereinafter referred to as "see words as face 2") was suddenly taken off the shelves. For a while, speculation was mixed. Among them, some netizens speculated that the sponsor of the program was Renren loan, an internet financial platform (hereinafter referred to as "mutual fund platform")

Will the Qingliu cultural variety show with sunny spring and white snow also encounter off the shelves? On September 19, the second season of the first episode of "see words as face" (hereinafter referred to as "see words as face 2") was suddenly taken off the shelves. For a while, speculation was mixed. Among them, some netizens speculated that the sponsor of the program was Renren loan, an internet financial platform (hereinafter referred to as "mutual fund platform")

In fact, mutual financing platforms such as Renren loan have not only appeared in variety shows, but also piled up advertisements in film and television dramas such as "flowers bloom and the moon is full" and "river god" this year. Aiqian Jin, Wukong wealth management, money station... All kinds of mutual financing platforms have dominated the screen. Why does the mutual gold platform suddenly aim at the inserted advertisements? And is the mutual fund platform in these advertisements reliable

Strong> frequent advertisements in film and television dramas, mutual gold platform /p > In fact, not only in "see character as face 2", but also in the major popular film and television dramas broadcast this year, a large number of mutual fund platform advertisements have suddenly emerged, almost dominating the screen. Compared with the mutual fund platform advertisements in major film and television dramas, the Renren loan advertisements in "see character as face 2" are simply "low-key" to the dust

According to the data, in the popular dramas broadcast since the end of 2016, a total of 16 film and television dramas (including variety shows), including "biography of Chu Qiao", "military alliance" and "river god", have appeared advertisements on mutual gold platforms, involving as many as 11 mutual gold platforms, of which 8 mutual gold platform advertisements are presented in the form of plug-in. Among the 11 plug-in advertisements of the recently popular TV series "flowers bloom in that year and the moon is full", 3 plug-in advertisements are mutual gold platform advertisements

" you can easily borrow money by entering your mobile phone number and Taobao information ". Gu Ying, the heroine of river god, holds her mobile phone and smiles, while the app page on the screen shows that 100000 yuan has arrived in just a few seconds.

the advertisements inserted in these mutual fund platforms are usually magical, and most viewers can remember oneortwo names of mutual fund platforms that often appear after a circle of hot dramas. However, although in the lower corner of these advertisements, there are often translucent white small characters indicating" financial management is risky, investment needs to be cautious ", it is difficult to attract the attention of the audience. According to the advertising law It is stipulated that advertisements should bear the possible risks and risk responsibilities, and should clearly indicate the risk warning words of "investment is risky, selection needs to be cautious"

Strong> the mutual fund industry is facing an accelerated reshuffle

"In 2013 and 2014, China's Internet was particularly prosperous, and there were many non compliant enterprises in the mutual fund industry. However, since August 2016, with the intervention of supervision, a relatively strict supervision mechanism has been formed, and some better platforms have a firm foothold in the industry. Next, we hope to better expand our influence and start to put in some advertising." Talking about the origin of mutual gold advertising screen TV series, a mutual gold industry practitioner told reporters

According to the data, the five mutual payment platforms, including aiqianjin, have received more than 10 billion hits and more than 100 million contacts due to the implantation of more than four popular variety shows and film and television dramas. The highest hits even exceed 70 billion and the number of contacts is as high as 400 million. At the same time, these plug-in advertisements can still be further disseminated as short videos

However, the reporter combed and found that the 11 platforms that are keen on advertising film and television dramas are not at the same level. According to the rating list of "online loan home" on the mutual fund industry website, in August 2017, four platforms, including renrendai and aiqianjin, were among the top 15 on the list, and upward financial services ranked 39th, while the other six platforms were not among the top 100

In fact, the mutual gold industry is still in the process of accelerating the reshuffle. According to the data, from 2015 to August this year, a total of 3858 mutual fund platforms were closed or had major business problems (Note: including cash withdrawal difficulties, economic investigation intervention, and running away)

editor: Mary