Genre dramas usher in spring. Good actors always have a chance.

genre dramas has created the king of the year for satellite and online dramas. During the year, critical attacks on IP, fresh meat, appearance and other issues can be seen in any industry-related forum and large-scale event. However, as a result, the remaining IP, which have almost no brand value, are still frequently sold at sky-high prices, but the rise of realistic works is obvious. The scarcity of genre dramas has created the king of satellite TV dramas and online dramas of the year, "in the name of the people" and "chasing murderers in the White Night". Although many popular idols with both acting skills and virtues are still the object of capital pursuit, many actors who have real kung fu in serious acting, such as Lei Jiayin and Pan Yueming, have also ushered in the spring.

strong > original dramas are still at a disadvantage, but the rise of realism / strong >

on the list of TOP10 viewers in 2017, only three original dramas made it to the list ("the full moon in that year", "give up me and hold on to me" and "the most delicious taste in the world"), accounting for even less than in 2016. The good news is not without. A number of realistic works such as "Chicken feathers fly into the Sky", "born on a brilliant Day" and "courtyards full of Love" are even popular, especially in the competition for the King of the year. Reality to the male group drama "in the name of the people" beat three big actress Mary Su costume dramas played by the hottest queen in the market. And two of them are the big IP-- Chu Qiao Biography and three generations of Ten Mile Peach Blossom.

"Chicken feathers fly to the Heaven" tells the story of the rise of Yiwu merchants in the past 30 years of reform and opening up, and shows the persistence and struggle of individuals in ordinary life in the great era. "born on a brilliant Day" is a nostalgic drama set in the 1970s and 1990s, and the life course of the four brothers in the courtyard. The old drama "Love full siheyuan", which was shot and produced three years ago, is more like a Chinese version of "Please answer 1988". It has the texture of life and the most basic story style, and adheres to and carries forward the positive side of traditional culture. It is the emergence and popularity of these dramas that make the domestic TV series of chicken feathers look less bleak this year.

in the outlook for 2018, what is gratifying is that in addition to the numerous costume Mary Sujak Su IP dramas, the Noon Sunshine of the Chinese opera has already turned its attention, and the "Great Rivers" (formerly "the Great Rivers going East"), which has been praised as the urban version of the "ordinary World" for many years, has finally begun filming. "all good", which focuses on the parent-child relationship of the family, and the love story of the young man in the courtyard, "the lieutenant is young" are both realistic works, once again ahead of other competitors.

strong > Bad money does not necessarily drive out good money, but the Chinese drama that can sweep RMB / strong >

2017, there is a typical negative example that can be recorded in history-- "narcissism", which is a collection of almost all the most negative and worst behaviors in the industry, such as IP, traffic, double, matting, and the absence of the leading actor. In the matting double and other links reached the peak, and even made people wonder whether the heroine of the film really appeared on the scene, or only took a few days to stay in front of the green screen to complete all the shooting. Ironically, the flood of criticism in the industry can not stop the heroine from expressing her original ideals and aspirations everywhere. Is such a work, not only ranked ninth on the list of annual ratings, according to the annual financial report of the production company, the show made a profit of 438 million, is the company's annual single income of all the business!

another heroine drama, the Legend of Chu Qiao, if all kinds of shoddy hardware such as costumes, makeup, dancing, props and so on are regarded as the current situation of the industry, and the circus completed by the male protagonist from beginning to end can barely be forgiven, then the chaos in the play makes the play fall into verbal criticism in the later stage-the story has reached the point where it is impossible to explain itself, lack of logic and lack of plot. But it still ranks fifth in annual ratings and number one in terms of website hits-it is said to have more than 40 billion views, can you believe it?

Ode to Joy 2, which ranked sixth in the year, collapsed in another way, existing in 55 episodes with severe water injection all the time, using lines, plots, props, scenes, sound effects, backgrounds and other ways, or bluntly or more bluntly implanted 51 brand advertisements-only this one revenue is reported to have exceeded 100 million. As for whether it has had an impact on the audience's viewing and storytelling, it is no longer a priority for production companies that kill red-eyed people in the capital market. Because iron facts have proved that bad money does not necessarily drive out good money, but it can sweep the RMB.

Director Feng Xiaogang said that rubbish audiences led to junk movies, and movies dare not jump to conclusions, because after all, it is active consumption, and consumers should be allowed to take the initiative to pay, while TV dramas are passive consumption, you can just turn on the TV. The audience has the needs and limitations of entertainment time and space, even if there are no excellent works. Then these requirements are filled by general works, or if there are no ordinary works, by inferior works. It is not wrong for the manufacturer to make a fortune, but the demonstration effect and industry orientation of this bad behavior is the greatest harm to the industry and the general audience.

strong > TV series should be divided into good and bad, not between men and women. / strong >

"the Killer in the Night" and "in the name of the people" are the kings of online dramas and satellite TV dramas in 2017, respectively. Neither of them is aimed at women as the main audience. The former is a police and gangster drama, while the latter is an anti-corruption drama. They are all typical types of dramas. Due to policy restrictions, these two major themes have been missing for a long time, but the demand of the audience is huge, so when two dramas of certain quality appear, the unprecedented market response is not surprising.

TV series have always been regarded as products with the theme of women as the audience, especially since the rise of the media. The spread of social platforms plays a more and more important role in promoting the series, while women are more keen on dissemination and discussion. However, these two dramas, which are not aimed at female audiences, have also been welcomed and spread by them, especially Pan Yueming, the star of the White Night, which ushered in the second spring of his career and reaped a large number of female fans. Instead of being scolded by the female audience, Lei Jiayin won a large number of fans instead of being scolded by the female audience as the ex-husband who set off the heroine's self-reliance in "the first half of my Life".

it can be seen that practitioners should not be prejudiced against female audiences. They do not just like to accept bossy presidents and infatuated people who wait for you for the rest of their lives. It is true that there is an example of Hu Yitian, the hero of the show "to our simple Little Beauty", but it is still based on the relatively good performance of the series-there are several websites for this kind of campus love and refreshment. but why is he the only one who stands out? Why don't you try to change Tencent's Dragon Riyi?

as Zhou Yunpeng said in the birth of actors, actors should not be divided between comedians and other actors, but should be divided between good and bad. TV dramas are the same: they should not be given to men, but to women. It should be divided between the good and the bad. Good, men and women will like to watch, and bad-- I mean "narcissistic", should be completely expelled.

strong > "Big Channel" is still strong / strong >

this year, TV dramas broadcast by Hunan Satellite TV contribute half of the topics in the industry. Although "alone without self-admiration" broadcast at the beginning of the year bears all the notoriety that domestic dramas may be accused of, in less than a month, "because of meeting you," starring Deng Lun and Sun Yi, relieved the platform with excellent ratings and not too bad reputation. Then, "in the name of the people" became a hit with a topic that surprised everyone, and set a record for the highest ratings of domestic dramas in nearly a decade.

although the reputation of Chu Qiao Zhuan has been destroyed all the way, in addition to standing still, it has also become a "webcast champion"-although the so-called 40 billion hits have not been officially recognized by the industry. The other two films in the top 10 are the urban romance drama "give up me and hold on to me" and "the greatest taste in the world is Qinghuan"-both starring the idol drama Queen Chen Qiaoen. In terms of script, production and theme, the two dramas can be described as mediocre, and the high ratings may be due to Hunan Satellite TV's large female audience in third-and fourth-tier cities.

in addition, from the top ten platforms, except Hunan Satellite TV, it is basically monopolized by Oriental Satellite TV, Zhejiang Satellite TV, Jiangsu Satellite TV and Beijing Satellite TV. It can be seen that in today's TV drama market, it is difficult for other satellite TV stations to get a piece of the pie.

Edit: mary