Tencent Video's "attack of the King" officially launched the innovative exploration game IP integrated independent research and development.
as a self-research and development attempt of video content, "attack of the King" consists of 7 episodes, bringing together 4 teams and 20 star celebrities to compete in a live-action 5V5 competition with the warm-blooded round robin system of "Wheel Battle".
on December 9, 2017, the opening press conference of "Arena of Valor" live-action competition "attack of the King" was held in Beijing. Ma Yankun, Senior Vice President of Penguin Film and Television, Qiu Yue, Deputy General Manager of Penguin Film and Television Studio and Chief producer of "attack of the King" Yu Hangying, founder of Atomic Entertainment Media Co., Ltd. And chief director of "attack of the King" Yu Hangying, Tencent Video Commercial Director Kong Yuzhao and Angelababy, Jia Ling, Sha Yi, Tian Liang, Yin Zheng, Huang Jingyu, Wang Yanlin, Wei Daxun, Wang Bowen, Zhang Da and other creators were all present to announce that the first game adaptation variety show "attack of the King" will be broadcast exclusively on Tencent Video on December 15.as a self-research and development attempt for video content, "attack of the King" consists of 7 episodes, gathering 4 teams and 20 star celebrities to compete in a live-action 5V5 competition based on the hot-blooded round robin system of "Wheel War". It emphasizes that "everyone is king", through confrontation and social interaction in the canyon, inspire team spirit and individual struggle, and finally present in the form of star interactive Reality Show. Speaking of the program development process, Ma Yankun believes that it is a challenging and creative thing: "at the beginning of this year, the 'Arena of Valor' IP was very popular, and we were thinking, is it possible for such a giant game IP to be adapted into a variety show on our platform?" Now when this idea becomes a reality, there may still be room for improvement, but it is full of sincerity.
it is not uncommon for variety IP to be adapted into big movies and film and television IP into games, and each has its own successful cases, but the game IP adaptation has no previous experience. In the words of Qiu Yue, the chief producer of "Kings attack", "the fundamental reason for this phenomenon is that the threshold of 'you Gengzong' is much higher than expected." On the one hand, "Tour improvement Ensemble" needs sufficient support of IP, otherwise it is difficult to form market volume and attention; on the other hand, it needs the variety of IP content, such as leisure, chess and card games are often born, but there are no genes to do variety shows.
the variety breakthrough of "attack of the King" first benefits from the universal coverage of "Arena of Valor", which lays the most basic audience foundation; secondly, the elements such as team competition and canyon map in the game scene, through the variety design, it is possible to create real people, which has also become the key to the landing of the content adaptation and development.
in fact, Tencent Video's "attack of the King" has been faced with many tests from the beginning of program development. The game is based on self-experience, and how the program creates a sense of game experience and makes the audience have fun at the same time has become the focus of the program group's exploration and thinking. The production team made preparations for a year, during which the creativity of the program was constantly examined and refuted with the mentality of the players, and finally various dimensions such as vision, story, human setting, rules and social interaction were comprehensively considered. the program mode of the live-action match of "attack of the King" is established, and the immersive effect is shown through high-tech means and later special effects to achieve emotional resonance with game fans and viewers. Also try to restore the core elements of the game and bring the sense of competition and social nature into it.
"attack of the King", as a live-action competition program of Arena of Valor, has a very strong exemplary value for the whole pan-entertainment industry, and the degree of importance is self-evident. Tencent Video teamed up with Atomic Entertainment to use Ma Yankun's words as one shot, while Yu Hangying said that all the innovations in the program co-created with Tencent Video were the first attempt in the industry.
strong > Tencent Video Fine cultivation content creativity Virgo Program Research and Development Construction "King system" / strong >
at the meeting, Qiu Yue and Yu Hangying made an official release on the "King attack" match schedule, map, real scene system and heroic skills.
the map of King Canyon follows 7 locations, with reference to the upper, middle and lower forms of the game, accompanied by resurrection points and shops, etc., so that the contestants are full of immersive experience of time and space transformation.
the development of the program's real scene system is particularly rich, continuing the game gene, and the combat uniform attack system is matched with three attacked points and different blood clots according to the identity of shooter, mage, assassin, and warrior in the hero pool. will change the amount of blood due to the combat situation. Because of the linear characteristics of the program, space elements such as defense towers and crystals are handled with a more variety sense. For example, if you take down the side of the defense tower, you can get the key clues to attack the crystal. The crystal that determines the outcome is the result of the team breaking through precise system programming to control whether the lights are off or not. There are also small soldiers, wild monsters, big dragons, buff and other NPC images are also more surreal temperament, in makeup or special effects technology modification, integrated with the program.
heroic skills are also the focus of this release. Da Ji's charismatic skills in the program, "Let Da Ji see your heart", can capture and dominate enemy players and become an important means of confrontation and socialization in the canyon. And Sun WuKong, Gao Jianli, Zhou Yu and other heroes also have their own "big tricks", which are not only extracted from the program but also reflect variety expression, forming a distinction between each contestant.
it is reported that the research and development process of Tencent Video's" attack of the King "is full of various thoughts on content adaptation, accompanied by Virgo's control of details and deep exploration of creativity. Ma Yankun said, "creativity takes courage and requires the efforts of all parties to support creative content, people and platforms in order to continue to be full of vitality under the cultural renaissance and make the continuous production of content healthy and sunny." The four systems released this time, together with the heroic war uniforms released in advance, constitute Tencent Video's "King attack" original content system, which is a major breakthrough for the game IP variety creation.
strong > deliver "everyone is king" core attitude three-dimensional deep ploughing "King" IP extension / strong >
with the popularity of the game "Arena of Valor", its IP horizontal development pan-entertainment various forms have a deeper demand, Tencent Video "King attack" has naturally become a crucial link in IP to create a "connect everything" closed loop.
in terms of stories and human settings, after an early investigation by big data, the program group developed in-depth stories and human settings on the basis of not breaking away from the style and structure of the game itself. Especially on the core values of IP, the program continues to develop the game "everyone is king" attitude, with star interaction and content design, further activate the connotation of the entire IP. While focusing on the expression of young people's team spirit and individual struggle, Tencent Video's "King attack" also highlights the characteristics of "canyon social", which echoes the characteristics of "Arena of Valor" 5V5, extending the "King" IP in a three-dimensional way.
it is worth mentioning that even marketing innovation is imbued with the unique expression of this IP." attack of the King "won the exclusive title of JD.com and the favor of advertisers such as Qingyang anti-dandruff shampoo, Hailan House, Glory V10 mobile phone and so on. Among them, JD.com is responsible for the full payment, purchase and currency system of the program; Qingyang anti-dandruff shampoo is creatively combined with red and blue Buff; the embodiment of the resurrection An of Hailan House wild area and the glory of the V10 mobile phone AI artificial intelligence function are also the perfect combination of brand concept and program plot in the program to achieve a real "traceless implantation".
Tencent Video's "attack of the King" is a breakthrough attempt to extend the game IP. It is the first "immersive variety show". It transitions from the real scene to the aerial real space by means of special effects. At the same time, it also creates an original high-tech attack system and super combat uniforms, and successfully breaks the five-dimensional barriers of game variety, online and offline, virtual reality, star vegetarian, and entertainment commerce. It not only opened the prelude to the large-scale outdoor network Reality Show, but also reflected Tencent Video's vision, courage and determination of content creation.
Edit: yvonne