at the National Symposium on the Development of Internet and Audio and Video Broadcasting (NWC2017), Dong, deputy director of the Network Audiovisual Program Management Department of the State Administration of Radio, Film and Television, gave an in-depth explanation on policies related to the management of audio-visual new media at the beginning of the year.
original title: general Administration authoritative interpretation of audio-visual management policy: all types of audio-visual programs need to be censored, network topics are no longer free
strong > not only Netuniversities and online dramas, but also almost all audio-visual programs / strong > We all know that big online movies and online dramas have implemented the registration system since December last year, and began to unify standards with cinemas. But in fact, not only online dramas and online movies, but all online audio-visual programs that meet one of the following five standards need to be put on record: blockquote > programs promoted by Internet audio-visual program service units (mainly recommended); programs to be promoted on the home page of the website (client) of Internet audio-visual program service units programs to be given priority for website members to watch; to invest more than 5 million yuan in online dramas or 1 million yuan in micro-movies (online movies); other key network original audio-visual programs voluntarily filed by Internet audiovisual program service units. / blockquote > among the first and second items, we can see that all online content with promotional bits on the home page of the video website needs to be filed. the third article, "programs to be given priority to members", already covers almost all paid content such as movies, dramas, variety shows, etc. Article 4, only for 5 million of online dramas and more than 1 million of micro-movies (online movies), that is, Internet students' content with an investment of more than 1 million must be filed even if they do not pay a fee. strong > Major topics need to be examined and reviewed jointly by relevant departments of the industry. Online topics are no longer free / strong >
before, the subject matter and type of online students are relatively free, but now everything has a unified standard. The theme of online content is no longer as free as it used to be.
political, military, diplomatic, national security, United front, ethnic, judicial, public security, medical and health and other major and special topics need to be examined by the competent departments of the industry. strong >" whoever runs the network is responsible ". Implement the system of self-examination and self-broadcast, first trial and then broadcast, and replay / strong >
the broadcasting website conducts content examination according to the General rules for content examination of online audiovisual programs such as online dramas and microfilms, which can be broadcast only after the examination has been approved and registered in the network platform of the State Administration. broadcast websites must have qualified program examiners, establish program audit system, program supervision system, and implement the editor-in-chief responsibility system. broadcast websites set up their own monitoring system and deal with problems in a timely manner. With regard to the programs complained by the masses, the General Administration guides the audio-visual association to organize experts to study and judge to form opinions, and to take off the line or rectify and deal with any real problems. All controversial programs shall be studied and judged with reference to the newly released film and television standards and publicity requirements. strong > Internet audiovisual programs produced and uploaded by individuals shall be performed by video websites / strong > institutions engaged in the production and production of online audiovisual programs such as online dramas and microfilms shall obtain a license for the production and operation of radio and television programs in accordance with the law. Internet audio-visual program service units shall not broadcast network audio-visual programs produced by non-licensed institutions. Internet audio-visual programs such as online dramas and micro-movies produced and uploaded by individuals shall be performed by the Internet audio-visual program service units that forward the programs. Only programs uploaded by individuals who have verified their true identity information and comply with content management regulations can be forwarded. the reporter learned from various video platforms that the video website is responsible for the video uploaded by individuals for free, but for NetUniversity and NetTV dramas submitted by individuals, at present, it is necessary to find a distribution company with a "radio and television program production and operation license", or to put it online through the distributor's "radio and television program production and operation license" for the record. strong > when there is a report from the audience, the problem program should be offline immediately after it is found that the problem program needs to be examined and formed into a unified version. / strong > network audio-visual programs such as network drama and micro-film are broadcast, and if the masses report or the administrative department of press, publication, radio and television finds that the content of the program does not conform to the state regulations, it should be offline immediately. the problem program can be broadcast after re-editing, it is necessary to contact the program production organization to re-edit the program, and the recompiled program can be re-online only after it has been examined and approved by the corresponding administrative department and formed a unified version. strong > strengthen the daily supervision of video websites. The Internet Information Office, the Ministry of Industry and Information Technology, and the Ministry of Public Security cooperate / strong > the network audio-visual program management department is mainly responsible for the daily supervision of network audio-visual program services, while the daily supervision is mainly divided into the management of license holders and the management of non-license holders. iqiyi, Youku and other video websites all belong to formal license holders. For license holders, on the one hand, SARFT requires employees to establish relevant responsibility systems, audit systems and broadcast supervision systems; on the other hand, at the level of government supervision, they establish information base release systems, program research and judgment systems, and introduce drama audit systems, and the Internet Information Office, the Ministry of Industry and Information Technology, the Ministry of Public Security and other departments cooperate in governance. strong > Live broadcast of activities must be put on record, and the on-screen comment function shall not be activated / strong > without approval, no organization or individual may use the proper names of "TV station", "radio station", "radio station" and "TV" to conduct business on the Internet. five days before the live broadcast of major events and events and 48 hours before the live broadcast of general activities, the relevant information about specific activities shall be reported to the administrative department of press, publication, radio and television at the provincial level for the record. Live broadcasts of major events and events are not allowed to enable on-screen comments. If on-screen comments are enabled in live broadcasts of general events, special auditors must be equipped to review the contents of on-screen comments. Users who publish on-screen comments must register their real identity information, and the contents should be in line with the relevant laws and regulations of the state and the public order and customs. under a series of supervision and policies of SARFT, network audio-visual content has formed a complete and mature supervision process. This series of supervision is not a good news, but it is definitely not a bad news, which is the only way for the network audio-visual content to become formal and develop. Edit: mary