on March 31, 2016, the Wanda Cinema Media Entertainment Marketing Summit with the theme of "Building the Great Ecology of the screen" was held as scheduled. The summit brought together Chinese and American film industry elites, entertainment marketing pioneers and leading figures of China's first-tier brands, put forward the new concept of cross-border integrated marketing of film entertainment from the perspective of globalization, and deeply explored the infinite possibilities of cooperation between films and commercial brands.
original title: co-build the big screen ecology Wanda to build a new landmark of film entertainment marketing
strong > the new trend of" entertainment integrated marketing " / strong >
Mr. Zhang Genming, CEO of Wanda Cinema Media Fashion Film
strong > relying on cinemas to build the largest film service ecosystem / strong > the prosperity of China's film market is inseparable from the support of cinemas. As the largest cinema chain in Asia, Wanda Cinema has a far-reaching impact on China's film industry. At this summit, Mr. Zeng Maojun, vice president of Beijing Wanda Cultural Industry Group Co., Ltd., and president of Wanda cinema line, shared the advantage of platform resources that Wanda cinema has ranked first in China in terms of box office revenue, market share and cinema attendance for seven consecutive years. It also expounds the future trend of the film industry under the trend of the rapid development of China's film market.
Mr. Zeng Maojun, President of Wanda Cinema
strong > content is Wang's involvement in global blockbuster films and business cooperation methodology / strong > quality film content is a necessary condition for film entertainment marketing. At the summit, Rob Moore, global vice president of Paramount Pictures, which created several top-grossing commercial films, brought new developments in super IP movies such as Ninja Turtles: out of the Shadow and Star Trek 3: beyond the Stars in 2016, which attracted the attention of all the guests present. Legendary Oriental Pictures CEO Peter Loehr also revealed the behind-the-scenes stories of the epic magical beast Warcraft and shared the latest developments in Zhang Yimou's new film the Great Wall.
Mr.Rob Moore
legendary Oriental Pictures CEO Mr.Peter Loehr
strong > Dapeng rises 90,000 miles a day with the same wind / strong >
Edit: vian