"Fast forward", as a classic representative of American outdoor Reality Show, can it create another phenomenal level on Chinese TV screens in the fourth quarter?
the Hunger Games officially kicked off in the fourth quarter of the TV screen, and this year's major satellite TV programs began one after another in October. Who will stand out as the winner in a melee? Can a "phenomenal" program be born? Make a lot of people curious and concerned.
on October 17th, several seasonal shows will premiere on this day, including Shenzhen Satellite TV's "Fast forward". As the Chinese version of the tallest outdoor Reality Show The Amazing Race in the United States, Fast forward has received a lot of discussion and attention from the very beginning. can this program settle down safely in China? Can it continue its legendary record in the United States? Can you successfully break through in the Red Sea of Korean Reality Show? Can American Reality Show be the next phenomenal type of program?
on October 9th," Fast forward "held a screening in Beijing. Judging from the reaction of the live audience, the program was very interesting and readable, and some reporters even commented that the program had the appearance and temperament of becoming a phenomenal program.
"Fast forward" is jointly produced by Shenzhen Satellite TV, Infiniti and Sohu, and integrates the support of the original production team in the United States in terms of production, but from the point of view of the film, it has strong Chinese characteristics in terms of guest selection and game settings, as well as expression and post-editing, which makes the show seem to have the possibility of localization success. producer Yi Hua said that Fast forward, as the only major European and American model in the fourth quarter, won numerous awards and rare program styles, so it was full of confidence in its performance. strong > join the 100 million Yuan Club and create American TV Reality Show / strong > the success of the original "Fast forward" program in the United States has been discussed exclusively by Radio and Television. The program can be called one of the most popular programs in the United States, and has won the Emmy Award for "Best competitive reality Show in Primetime" for decades in a row. The Amazing Race is a typical model of American outdoor Reality Show, which has many versions all over the world. Shenzhen Satellite TV's "Fast forward" is its first real landing on the Chinese satellite TV platform. the original program provides viewers with a real-life experience similar to game competitions, and the observation of human nature, the shaping of characters and relationships, and the presentation of dramatic conflicts are also indispensable points. At the same time, the display of customs and customs around the world is also enhanced in order to gain audiences. the Chinese version continues the essence of the original version in terms of kernel, but adjusts and localizes the emphasis and proportion of expression and focus, in an attempt to make Chinese TV viewers more involved. if the variety temperament of Korean outdoor games and competitive shows represented by Running Man is stronger, then the story, emotion and character relationship line of "Speed forward" is more obvious. There is no difference between the good and the bad, but the ways and means are different, and the audience they can attract may be different. "this is an American TV series-style Reality Show", Yi Hua told reporters that the program reflects a lot of authenticity throughout the competition, and there is also an elimination mechanism. The competitive sense of "extreme speed" is obviously stronger. according to reports, the Chinese version of "Fast forward" will go to the United States, India, Dubai, Greece, and South Korea. At present, the program has been filmed in two countries, and the program will go to two cities in each country. Each stop will be promoted in accordance with the rules of the game, and non-NG shooting will be carried out continuously. strong > "Fast forward" tries to create an American TV Reality Show / strong > for such a cross-border outdoor sports program, it is bound to require a lot of investment in all aspects of talent. Yi Hua said that at the beginning, he also played a lot of drums in his heart about the difficulty of program production, but in the end, he found that it was not as difficult as he thought. Yi Hua did not disclose the specific investment of such a star multinational competitive Reality Show program, but it must be in the 100 million yuan club, and she also stressed that the show must be profitable. strong > Global Resources and Localization / strong > as an introduced program, Fast forward gets global resources in production. According to Yihua, the program is mainly produced by the Yihua team of Shenzhen Satellite TV, while the program copyright owners have also invested in the support of relevant experts, teams and resources, such as the ground pick-up teams filming in various countries are the resources accumulated when shooting various versions around the world. the Chinese team has taken on a lot of work in this program. Yi Hua said that the program is still very different from the previous production method, but because the team has worked with teams, including the UK and the Netherlands, it will not feel strange and uncomfortable about the communication with the copyright owners and the related production process and methods. this program has a strong representation in localization transformation, which is the key to its successful landing. For this program, localization is shown in many aspects: first, stars are used instead of plain people, which is the first time in all versions of the world. 16 stars form 8 groups of "dare to love" partners, bringing freshness to the audience. At the same time, star selection also takes into account the image, popularity and mutual relationships, such as Chen Xiaochun and Zheng Yijian's Gu Qianzai brother partner, Ying Caier and Liu Yun's best friend partner, Zhang Tielin and the moon's father and daughter partner and so on. From the point of view of the program, the casting of the program is more in place, the performance of the stars is more real, but also interesting, there are stories. "stars are not for show, but for real competition." Yi Hua told reporters that one is to bring the stars to an unfamiliar environment, and the other is the rhythm and time requirements of the program itself, which will make them do their best. secondly, the localization transformation of the program is also reflected in that the Chinese version magnifies the interest and emotion of the program. Game selection will reduce the proportion of games that are too physically demanding, but choose games that are relatively interesting, and try to enlarge a lot of details in later editing. And the relationship between the characters will also evolve with the progress of the program, emphasizing more emotional factors. is not a simple model purchase, but a model cooperation. In Yihua's view, the Chinese version has also contributed rich elements and features to the world version. strong > Automotive Brand Cross-border Joint production, Variety blockbusters become the main battleground of Entertainment Marketing / strong > another point worth noting about "extreme Progress" is that there is a car brand Infiniti among its products, which is the first time in the automotive field, and it is also groundbreaking in the TV program marketing market. compared with previous cooperation methods such as advertising, naming, and implantation in programs, the depth and breadth of the so-called joint production parties' investment in a program is curious. it is reported that, unlike conventional sponsorship cooperation, Infiniti, as a co-producer, participated in the program's link design, guest selection and location considerations. At the same time, because of the characteristics of the outdoor game competition, the implantation of cars in this program does not seem to be offensive. Infiniti's brand concept is "dare to love", which is also consistent with the program values and ethos, which may be the basis on which the two sides can achieve cross-border integration. to customize the program, Dr. Dai Lei, general manager of Dongfeng Infiniti Automobile Co., Ltd., said that using the program as a platform allows viewers to experience the brand spirit invisibly and allows more people to participate. This is the purpose of joint production of a variety show and cross-industry marketing on the satellite TV platform. in fact, with the surging market of variety shows, cross-industry marketing has recently been in an uproar. All kinds of enterprises roll up their sleeves and plan to get a piece of the pie in the era when the value of variety shows is greatly released. For program producers, this way is also a powerful way to integrate resources and reduce risks. take Infiniti as an example, Infiniti has been doing a lot of marketing on TV programs this year, such as "where is Dad going" and "China on the Tip of the tongue". With the continuous deepening of the program era, resource integration will be an inevitable path for TV blockbuster production, and the forerunners' attempts and returns on the business model will also inspire the whole program market. Dr. Dai Lei said that he hopes to let viewers understand Infiniti's "dare to love" brand spirit through Reality Show programs. And if you simply put in a certain advertisement, the effect will not be very good. "Cross-border cooperation is special, and I have confidence in this approach." as a cutting-edge brand, what are the criteria for choosing cooperative programs? First of all, it should be consistent with the spirit of the brand, so as to improve the degree of communication. The second is to become an experience platform for dealers and consumers to experience and form a good reputation. That's what Dr. Daley said. it is reported that the Chinese version of "Fast forward" launched auditions offline. After qualifying, 12 groups of contestants finally selected four groups of vegetarian contestants and had the opportunity to compete with all the star guests on TV. Infiniti is responsible for this event, and more than 20, 000 people have participated at present.