Tencent video members exceeded 43 million, breaking the historical record of the same industry

on September 28th, Tencent Video announced that its paid members had exceeded 43 million. This figure breaks the industry history record.

since 2016, the number of paid members of major online video in China has begun to increase significantly, which has brought an exciting reality for the industry. "content payment" has been accepted by more and more users. The online video industry may finally be able to escape the strange circle of "copyright and advertising" in the past.

data released by Tencent on the 28th show that its membership has grown rapidly from 20 million to 43 million since November 2016. in the core index to measure the comprehensive competitiveness of video websites, Tencent Video's mobile terminal ranks first in the industry and leads the industry in terms of daily active users, monthly active users, total usage time and total usage times. The change of numbers once again proves that online video has entered another dimension of competition in 2017.

in this regard, Ren Yuxin, chief operating officer of Tencent and president of Online Media Group, believes that the scale of 43 million paying users not only makes Tencent Video's trinity ecosystem of content, commerce, and users run more smoothly. at the same time, it also gives Tencent's creative layout an important strategic weight, Internet + Film and Television has more possibilities and more optimistic prospects.

with regard to the development of online video business, Sun Zhonghuai, vice president of Tencent, said that the video industry has experienced two stages before, one is the enclosure movement with traffic as the core, which leads to the explosive growth of network audio-visual copyright content; the second is the preemption of exclusive content based on paid business, which objectively promotes the self-made great leap forward of the network audio-visual industry, and establishes the industry pattern of today's tripod. Now the whole industry is going through the third stage, with the payment scale of mainstream video websites gradually reaching a certain base, well-made, high-reputation, high-traffic quality content will become the core competitiveness. The competition of video website lies not only in quantity, but also in quality.

throughout the rapid growth of Tencent Video's paid membership business, it also benefits from the continuous scheduling and overall layout of high-quality content.

the comprehensive development of TV series, variety shows, animation, children and other fields and the presentation of continuous popular style content have effectively promoted the rapid growth of members. Among them, copyright dramas such as "Surgical Wind and Cloud" and "the full Moon in Flower that year", Tencent Video innovated the membership arrangement model, excavating a huge space for the growth of member business.

people in the industry believe that for video websites, the scale of paying users means a more stable source of revenue, which is a more stable revenue structure than the advertising model. It helps video sites improve content procurement, content production and user experience.

Edit: xiongwei