2016 SARFT New Deal Analysis: focus on local fine-tuning and balance

Whether it's the child restriction order, the entertainment restriction order 3.0, or the new mobile game regulations, the SARFT's control over the content field this year is quite different from the past, with more emphasis on local fine-tuning and balance

In 2016, SARFT made a very high frequency of appearances. Whether it is TV screens, movie screens, or online screens, its control hands are all over the production field of film and television entertainment content

Below, we have sorted out the new regulations issued in 2016, covering various fields such as audience rating, variety shows, TV dramas, star control, movies, online audio-visual, etc., so as to point out the development direction of the radio and television industry and the development priorities of radio and television institutions

Strong> people and institutions that falsify ratings will be blacklisted

The problems related to audience rating criticized by the society and the industry, such as signing the agreement on TV viewing and gambling, fake audience rating, and the audience rating only theory, are expected to be further solved in 2016

The head of the relevant department of the State Administration of press, publication, radio, film and television said that in the future, once found, the personnel and institutions involved in the fraud of ratings should be severely investigated and included in the blacklist. At the same time, the administration will further strengthen the management of audience rating survey and gradually establish a ratings survey system with Chinese characteristics

The head of the relevant department of the State Administration said that the reform of the audience rating survey was one of the priorities of the State Administration in 2016. At the same time, remind relevant radio stations, especially TV stations, not to participate in the behavior of audience rating fraud, and not to make remarks about "who interferes with my audience rating" or "whose audience rating is involved in fraud" without sufficient evidence

Strong> child restriction order, parent-child programs fade out of the TV screen

In February 2016, the State Administration of press, publication, radio, film and television will strictly control the participation of minors in terms of quantity, program content, broadcast time and so on. The details are as follows: First of all, strictly control the total number of minors participating in reality TV programs, and strengthen censorship at the same time; Such programs broadcast at all times on the star channel need to be filed with the State Administration in advance and submitted samples

Secondly, after the review of the film by the General Administration, those with beneficial content, no star children (plain people) and meeting the management requirements of the general administration are generally scheduled to be broadcast at 8-19 o'clock, and cannot be broadcast in prime time or sub prime time

Third, star children are not allowed to participate in reality shows in principle, and they should not be produced and broadcast again

Fourth, famous brand columns should be upgraded. If the children of plain people participate, they can only be broadcast during the day

No one has seen the official "child restriction order" document, which does not rule out that it is a window guidance of SARFT, which has little impact on the industry, and is more like a behavioral constraint on stars in the entertainment industry

Strong > Entertainment 3.0, advocating "full intellectual property" /strong > /p > In June 2016, the State Administration issued the notice on vigorously promoting the independent innovation of radio and television programs to guide the mode of copyright programs, requiring continuous research and development and production of high-quality programs with independent intellectual property rights, enhancing the awareness of intellectual property rights, managing the flow of programs, complying with legal provisions and market rules, and preventing plagiarism, imitation, infringement and piracy

Programs jointly developed with overseas institutions, inviting overseas personnel to act as the main creators or overseas personnel to play a major guiding role in program production, if China has not obtained full intellectual property rights, are deemed to have introduced overseas copyright mode program management. Each TV Star integrated channel shall not broadcast more than two programs in the imported overseas copyright mode from 19:30 to 22:30 every year

Each TV Star integrated channel shall not broadcast more than one program of imported overseas copyright mode every year, and shall not broadcast between 19:30 and 22:30 in the first year. And it needs to be filed with the State Administration two months in advance

Strong> the program name must not appear "male god", "goddess", "Idol" /strong > /p > The SARFT issued the notice on vigorously promoting the independent innovation of radio and television programs, which further clarified the strengthening of independent innovation, the introduction of model management, the arrangement of 920 time periods, and the support policies of the SARFT. As for program titles, the State Administration also began to restrict words such as "male god", "goddess" and "Idol" from appearing in program titles

So, "idol is coming" was renamed "we are coming", and the strength of the name was greatly reduced. You will come when you come, but it's not bad to have Zhao Yazhi! "The God of men in patterns" was renamed "the men in patterns". I thought it was a small fresh meat group that made its debut in South Korea. I would be disappointed to see Guo Degang! "Fight, male god" was changed to "let's fight"

Strong > to ensure the integrity of TV series, a random inspection mechanism will be established for TV production and broadcasting institutions /p > In 2016, the State Administration also made corresponding provisions on the broadcasting of TV series, that is, once the content of TV series has been reviewed by the administrative department, no institution or individual can modify or delete it. At the same time, it should strictly guarantee the integrity of the beginning and end of TV series, and protect the rights of film and television production institutions and the signing rights of the creators

It is noteworthy that the State Administration encourages radio and television program production and operation institutions to launch radio and television programs that can be widely praised by the society and achieve both social and economic benefits. The person in charge of the relevant department of the General Administration said that in the future, there is only one main standard for radio, film and television literary and artistic creation, that is, a good harvest of social and economic benefits. It is definitely impossible to pursue economic benefits too much

Strong> unified standard for online dramas and online self-made programs /p > "TV cannot be broadcast on the network"

At the annual meeting of the national TV series industry on February 27th, 2016, Li Jingsheng, director of the TV series Department of the State Administration of press, publication, radio, film and television, pointed out in the theme report that with the rapid development of the Internet, the State Administration of press, publication, radio, film and television will strengthen the management of online dramas and online self-made programs. Director Li Jingsheng said at the meeting that the State Administration will make a series of regulations on the review of online dramas: The review of online dramas began, and the online and offline unified standards

The auditors of the website self audit need to accept the training and assessment of the general administration. After the self audit, the dramas that cause heated discussion will be further reviewed and summarized by the expert audit team of the management department, and those with doubts will be further reviewed; 24-hour continuous monitoring mode; There are also further management requirements for online drama production institutions. Director Li Jingsheng pointed out that we are following the development path of online dramas with Chinese characteristics

Strong> TV series content: the reincarnation of puppy love and homosexuality will not appear in TV series

In March 2016, a general rule for the production of TV series content issued by the SARFT was exposed, which specifies the specific contents that cannot appear in TV dramas, including homosexuality, extramarital affairs, juvenile puppy love, etc

Article 5 of the general rules stipulates that TV dramas cannot contain contents such as "promoting feudal superstition such as soul possession, reincarnation, witchcraft practices", "exposing investigative techniques and detecting details can induce criminals to master anti investigative techniques", "bizarre and grotesque criminal cases"

In terms of rendering obscene pornography and vulgar vulgar tastes, the general rule also clearly stipulates that "the performance and display of abnormal sexual relations, sexual behavior" and other content shall not appear in TV dramas, such as homosexuality. In addition, contents such as "showing and promoting unhealthy marriage and love views and marriage and love states" cannot appear in TV dramas, such as extramarital affairs, one night stands, etc

Strong> star control

Strong> regulate the development of Korean stars in China. Goodbye to Europe and Pakistan

In August, the news about SARFT's ban on South Korea was widely spread. According to the news, affected by the recent international relations between China and South Korea (THAAD incident), SARFT will block the performance activities of South Korean artists in China

Later, insiders confirmed that the general administration did intend to restrict the performance activities of Korean artists in China, but it should be "regulation" rather than hearsay banning. However, for the Korean actors and directors who have developed frequently in China in recent years and the re emergence of Korean dramas, this elimination may be a heavy blow

Although there is no substantive document for this "regulation", Korean artists may appear less in Chinese film and television works, variety shows, commercial performances and endorsements for a period of time. Some TV stations and film and television companies have begun to adjust their strategies. A major mainstream station has begun to regulate and control. Korean dramas in overseas theatres have been suspended, and Korean artists will not be used in variety shows

Strong> will stop supplying films to cinemas with serious violations /p > The box office of the film Ye Wen 3, which was released on March 4, was suspected of flooding. Two days after its release, the film Bureau of the State Administration of press, publication, radio, film and television held an emergency meeting and interviewed relevant principals

In recent years, from the self production and sale of the box office of "battle of heroes", to the mystery of "ghost field" of "demon hunt", to the box office fraud of "Ye Wen 3"... In the booming and booming Chinese film market, there are still many orders about the film industry that need to be standardized

The film industry chain is roughly divided into three links: production, distribution and projection. Problems will occur in any link if the supervision is not strict and the management measures are not in place. In the view of Li Dong, deputy director of SARFT, the film authorities cannot accept the two items of stealing and concealing the box office and injecting water into the box office

The relevant person in charge of the China film distribution and projection Association said that with the continuous improvement of monitoring technology, the theft sources can accurately locate the cinemas, theaters and precise time points where the theft occurred. The association requires all member units to take a warning, further improve their awareness of copyright, consciously abide by laws and regulations, and jointly safeguard the healthy and sustainable development of the film market

Strong> the online audio-visual "unlicensed" webcast platform is banned

On September 9, the State Administration of press, publication, radio, film and television