Taihe Music wholly acquires the Bingma Independent Music Brand to help expand the market

Taihe Music Group officially announced the acquisition of Bing Ma Si Records on August 25. After the completion of the deal, Bing Mars Records will continue to operate as an independent brand and continue to focus on independent music.

original title: it is better to buy copyright than to buy a company? Taihe Music acquired Bing Mars Records

Taihe Music Group officially announced the acquisition of Bing Mars Records on August 25. After the completion of the deal, Bing Mars Records will continue to operate as an independent brand and continue to focus on independent music.

according to the reporter's understanding, Bing Mars Records was founded in September 2007. it has excellent bands and musicians such as the domestic well-known post-punk band P.K.14, Chui Wan, who has been ranked 28th in CMJ 2002, Snapline and AV Okubo, which have been listed in Billboard China Calling's annual selection of TOP50, which are the iconic brands of independent music in China. Of the 15 most influential Chinese albums listed in London's Wire magazine in 2008, nearly half were produced by Mars Records.

in recent years, independent music is getting rid of the niche label and entering the public eye. From about the beginning of 2005, a group of independent musicians, mainly new folk songs, began to become popular. The new folk songs driven by the performances of Wan Xiaoli, Su Yang and others have suddenly become quite new voices. Chen Ji, Cao Fang, Wang Zheng and long Kuan frequently appeared on the lists for a period of time. Independent musicians from Hong Kong and Taiwan, such as Soda Green, Chen Yizhen, Lin Yifeng, Zhang Xuan and Natural Scrolls, are more favored by petty capitalists.

adapting to this trend and accumulating a group of popular independent musicians will help to attract more music lovers. And at a time when copyright is becoming more and more expensive, the more difficult it is, the more difficult it is to compete for it, so choosing to cut directly into the upstream of production and win the copyright from the source is the most direct way.

recently, Taihe Music Group has made a lot of capital moves. In addition to acquiring Yashen Music, it has also won the exclusive agency for the rights of Modern Sky and Orchard. The acquisition of Bing Mars Records also shows that Taihe Music is further subdividing the music market and enhancing its influence in the vertical user base. These new brands can not only supplement the copyright of Baidu Music owned by Taihe, but also provide a basis for Taihe to continue to expand the offline performance market.

Edit: mary