Tangde Film and Television signed the first round of prime time broadcasting rights of "win the World" in 465 million.
Tangde Film and Television announced on the evening of November 21 that Jiangsu Radio and Television Group and Shanghai Wenguang Group each bought the right to broadcast the first round of satellite TV series "win the World" for 233 million yuan respectively.
original title: Tangde Film and Television: TV series "win the World" signed the first round of satellite TV prime-time broadcast contracts totaling 465 million yuan
Tangde Film and Television issued an announcement on the evening of November 21. Jiangsu Radio and Television Group and Shanghai Culture and Broadcasting Group respectively bought the first round satellite TV broadcast rights of the TV series "win the World" for 233 million yuan respectively. The company said that the above contract is the company's TV series "win the World" the first round of satellite TV prime broadcast contract, with a total amount of 465 million yuan. The signing and performance of the contract will have a positive impact on the company's operating results and cash flow of operating activities this year.
it is understood that, coupled with the proceeds from the network exclusive rights of "win the World" purchased by Tmall's technology before, the "win the World" created by spending more than 500 million yuan earned 990 million yuan in the first round of webcast rights alone.
it is worth noting that at the same time as the announcement of the first round of satellite TV broadcasting rights agreement, Tangde Film and Television also issued another" announcement on signing supplementary agreements for major contracts. "
the content of the announcement shows that the rights and interests between "win the World" Jiangsu Satellite TV and Oriental Satellite TV and Tmall Technology, which won the exclusive network broadcasting right, have changed. According to the agreement, if "win the World" is scheduled to be broadcast in the first round of Hunan Satellite TV, Tmall Technology will maintain the original single episode license fee unchanged, but now the play is finally decided to broadcast in Jiangsu Satellite TV and Oriental Satellite TV's prime stall. then the license fee for a single episode of the play will be adjusted to 7.5 million yuan, and the play is tentatively scheduled for 60 episodes, with a total fee of 450 million yuan.
it is understood that the final number of episodes of "win the World" has not yet been determined, but people familiar with the matter say that the show is likely to exceed 70 episodes. If the settlement is based on 70 episodes, the final transaction price of the network exclusive right will reach 525 million yuan. Coupled with the first round of satellite TV broadcast rights, "win the World" will earn 990 million yuan in the first round of broadcasting rights. At the same time, the form of winning the world broadcast is also determined to be "simultaneous broadcast by the network station".
Industry insiders said that previously, "win the World," starring Fan Bingbing, attracted market attention because of its huge investment. Now, the determination of the first round of broadcasting rights, so that Tangde Film and Television fourth-quarter performance high growth will continue. According to an announcement issued last year, Tangde Film and Television accounted for 70% of the investment in the show. In addition to "win the World," the popular "Emergency Doctor" and other plays that have entered post-production are expected to achieve strong revenue certainty in the fourth quarter, and will continue to contribute to the growth of Tangde's film and television performance.
Edit: mary