Twitter enters live sports events to cover Xbox, Amazon and Apple viewers

Twitter, the ancestor of Weibo, is mired in a user growth crisis, and one direction the company has chosen to transform is live sports. Twitter has launched a live streaming software that covers multiple platforms, according to the Associated Press.

this live broadcast tool will support Microsoft game console Xbox One, Apple set-top box and Amazon set-top box. This means that Twitter is not only a mobile Internet company, but also will enter the living room Internet market.

Twitter has entered a critical moment, with its users stagnant and management facing tremendous pressure from Wall Street and investors. CEO Dorsey made a large-scale transformation of the product, but still failed to arouse the interest of young people.

now, Twitter is preparing to broadcast live sports events as a breakthrough. It is reported that the live broadcast of Twitter will be free, and netizens do not need to log in with their Twitter account or verify whether they are already subscribers to pay cable or satellite TV in the United States. As the price of free viewing, netizens need to watch the video ads inserted in the live broadcast of the game.

Twitter sports live broadcast will also have its own characteristics, and the screen will aggregate netizens' discussions from Twitter platform or live video content from Periscope.

it is reported that Twitter is not the only Internet company with a strong interest in live sports. Last year, Yahoo won the right to broadcast rugby games on mobile phones, computers and other Internet devices. Earlier, Twitter won the webcast rights to the rugby game, which was also the result of fierce competition with many Internet companies for quotations.

in July, Twitter also announced a partnership with a professional body to webcast sports matches from more than 300 colleges and universities in the United States.

Edit: vian