"Alliance of military Advisers" behind the scenes Capital merger and acquisition Yongle Film and Television declared war and shoddy production

Contemporary Oriental officially announced that it will acquire Yongle Film and Television, an established film and television company, at a price of no more than 2.55 billion yuan, and increase the investment in production of main theme movies and TV dramas. This will enable it to form a media industry ecology with investment in TV dramas, films, variety shows and documentaries as the main nuclear power, cinema chains, media platforms and other channels as the driving force, and derivative value mining as the driving force.

the upper part of the post-three Kingdoms drama "military Advocacy Alliance of Grand Advisor Sima Yi" (referred to as "military Advisor Alliance") ended on July 14. Since the show was broadcast, word-of-mouth and broadcast volume have soared, and the ratings in Jiangsu and Anhui Satellite TV have also broken one. Douban's score was once as high as 8.4. so far, the broadcast number of "military Advisor Alliance" has exceeded 6.5 billion.

in the first half of this year, the costume suspense reasoning drama "Hot Blood Chang'an," starring Xu Haiqiao, Ju Yun, and Zhang Xinyuan, beat Qunfang in the online drama world as a dark horse, and finally finished with a score of more than 10 billion. On July 11, 2017, "Hot Blood Chang'an" won the Golden Seagull net Best Picture Award of the second Asian New Media Film Festival.

the above two dramas are produced by General General, a wholly-owned subsidiary of Contemporary Oriental, "Media Ecological Leader". In addition, there are major dramas such as "drunken and exquisite", "Girl Red", "in the name of Law", "Beijing meets Seattle" and other major dramas, which also make the annual strategic list of Contemporary Oriental 2017 gradually emerge.

in 2014, the Contemporary Oriental wholly-owned M & An Alliance will win Film and Television, opening the prelude to the ecology of the media industry, such as content as the entrance, layout channels and derivatives. In 2016, the film "the Love Letters Beijing meets Seattle" swept 790 million yuan at the box office, setting a new box office record for a Chinese love film.

Today, Contemporary Oriental has officially announced that it will acquire Yongle Film and Television, an established film and television company, at a price of no more than 2.55 billion yuan, and increase the investment in films and TV series with the main theme. This will enable it to form a media industry ecology with investment in TV dramas, films, variety shows and documentaries as the main nuclear power, cinema chains, media platforms and other channels as the driving force, and derivative value mining as the driving force.

strong > shoddy? Eliminated! / strong >

strong > Wu Xiubo interprets the changes in the three Kingdoms / strong >

with the changes in the domestic TV drama market, "large volume, large volume, great influence, big topic" and so on have become hot demands in the market. With a production cost of 400m yuan, "military Advisor Alliance" gathered Wu Xiubo, Liu Tao, Li Chen, Zhang Junyi, Yu Hewei and other big names to join, becoming one of the most eye-catching works in the era of Grand Drama.

this costume drama, which has been sharpened every five years, was first produced and produced by Wu Xiubo. Compared with traditional historical dramas, it draws lessons from the ideas of American dramas and combines Chinese tradition and fashion to find a delicate and scientific balance between history and reality, ancient times and youth.

Shi Shusi, a well-known commentator, said that "the Chinese film and television industry, which relies on excessive marketing and shoddy production, finally began to adjust after the market shock in the second half of last year." This choice of high-quality content dominated by the market, that is, the audience, forces the industry to upgrade, and they have the right and ability to eliminate dross.

Contemporary Oriental Chairman Wang Chunfeng believes that we analyze hot investments in the industry but do not blindly follow them. "working with valuable talents and teams to make works that are valuable to be remembered is the most valuable investment behavior. Is the primary driving force of entertainment ecology."

strong > focus hot spots? Don't follow the lead! / strong >

strong > Anti-corruption, fantasy, and suspense detective fancy combination unveiled / strong >

according to the 2016 newspaper, the main sector of contemporary Oriental is cultural media, in which TV drama business has become the "main force" for three consecutive years, and the film business has increased by 93.34% compared with 2015. Thus it can be seen that the strategic value and practical significance of its TV series investment.

the subject of anti-corruption is the hottest topic at the moment. Institutions such as the Film and Television Center of the Contemporary Oriental United Supreme people's Procuratorate have also attracted much attention to the TV series "in the name of Law," written by Zhao Dongling, with the theme of vindication of injustice, falsehood and wrongdoing. After playing the role of Sha Ruijin, secretary of the provincial party committee in the name of the people, Zhang Fengyi became a big prosecutor, restored real social cases, and carried out the fight against corruption with Li Youbin, Li Xiaoran, Shi Tianqi and others.

in addition, the oriental fantasy giant "drunken exquisite" co-produced by contemporary Oriental, produced by Tang Lijun and co-starred by Liu Shishi, Chen Weiting, Xu Haiqiao and Han Xue is currently being broadcast on Oriental Satellite TV.

Shi Shusi believes that investment in high-quality content is the choice of the market, and this forced upgrading will promote China's film and television industry from a single investment-led to creative-led, which is more in line with the direction of international development, and is also an important trend of the next round of mergers and acquisitions in the film and television media industry.

Peng Zhihong, president of Contemporary Oriental, said, "this strategic list is not a complete one this year. We have a 'fancy' strategic combination of the three Kingdoms, contemporary anti-corruption, oriental fantasy, and suspense investigations. There will be more boutiques in the second half of the year."

as the subject of mergers and acquisitions of this restructuring, Yongle Film and Television has also made a good reserve of content. Works such as "the people's soldiers", "Secretary of the Commission for discipline Inspection", "our Workers have Power" and "who allows Love to be false and flashy" will be filmed and released one after another. as for the follow-up film list, it also gives plans to shoot 17 TV dramas and 13 online dramas independently.

strong > Media Industry Evolution: fine Operation / strong >

strong > expert: boutique content is expected to overtake around the corner / strong >

the first quarter report of 2017 shows that after years of transformation and development, the contemporary Orient, the "media ecological leader", has formed a strategic ecological structure with "content, channel, derivation" as the core in the film and television media industry, realizing the steady growth and expansion of the business.

in terms of key IP, following the box office reputation of the movie version "Beijing meets Seattle 1, 2", this golden IP, which has grown up and hatched among movie fans, is particularly precious.

the TV version of "Beijing meets Seattle" also arises at the historic moment, gathering not only Huo Siyan, du Jiang, Jin Shijie, Liu Yucui and other powerful actors from both sides of the strait, but also across Asia and the United States. it was filmed in Beijing, Hong Kong, Taipei and Vancouver, Canada.

in addition, the high-end fashion "Yue" series of programs produced by Yaoshi Xinghui Media, a subsidiary of Contemporary Oriental, are currently being broadcast alone or jointly on satellite TV stations such as Anhui and Shenzhen. Following "Yue Gourmet", "Yue Fashion" and "Yue Health", programs such as "Yue Space", "Yue World" and "Yue Baby" will be launched this year, followed by * large-scale variety shows "good Chinese calligraphy", "Let's go to the North Pole" and "Big Guest".

Hou Tao, partner of Yien, judged that "China's pan-entertainment industry has entered a new 2.0 stage of fine operation." With the slow growth of content production, the increase of channel concentration and the improvement of operation mode, head boutique content will become the key to drive the upgrading of film and television industry. Movies, TV dramas and online dramas will focus on head IP, boutique production and digital distribution, and the ecological chain built by the contemporary East in the media industry will become a strong support for enterprises to achieve 'corner overtaking'. "

Edit: mary