The market is welcoming to the outlet IP content and breaking the situation

in recent years, the adaptation of IP has become the most important project source of film and television. The film and television works adapted by IP have made outstanding contributions to the box office and audience rating, which has become the guarantee of high income. IP source boundary is also constantly breaking through, domestic comic IP has become the baton of online adaptation, is starting a new field of adaptation craze, the trend of diffuse change has come.

strong > the comic change IP tuyere is coming, opening the IP Red Sea battle in the next 100 billion era of film and television game content / strong >

compared with the popular areas such as online articles. Based on the advantages of the rise of the comic industry in China, the pan-two-dimensional audience attribute and the deep coincidence of users such as film and television games, and the operational landing of random film and television, domestic comic IP has relayed to start the adaptation boom in new fields. Diffuse reform of the market will usher in the tuyere has become a consensus in the industry. Since 2015, a number of film and television head companies in the industry have purchased and hoarded the IP, and the IP has become the darling of film and television game companies. According to incomplete statistics, at least dozens of live-action projects have been launched in the past two years, such as the recent popular comic adaptation of Zhenxinjie, an online drama that is popular on Youku. Yi en monitoring data show that the number of views has exceeded 1.1 billion times, and the adapted game of the same name has also been launched.

strong > Comic content companies play a leading role, and quality IP is hunted / strong >

not all milk is called Trensu, and not all comic IP can fly in the tuyere. How to make the market bigger and stronger, the content creation incubation of upstream companies is the key, and the value of comic content companies with high-quality IP is becoming prominent. With more than 10 high-quality IP, such as "one Dog" and "Rip is unhappy," the cartoon company Tuzi Culture, which was established only last year, has attracted leading companies in many industries, such as Tencent, Light, and Hua'er Film and Television, to compete for cooperation, and most projects have entered the development of film and television. Judging from the current trend and evolution trend of cartoon reform, high-quality cartoon IP and content companies will stand at the top of the pyramid and become the protagonist.

strong > the first grand event of the cartoon reform industry is about to open, and the head company gathered to participate in the event / strong >

the editor learned that the "2017 Apprentice Culture Strategy Conference and Cartoon Project Promotion meeting" sponsored by Touzi Culture and supported by Tencent Animation and Comic will be held in Beijing Millennium Hotel on September 6th. This conference is the first industry event in the field of comic IP adaptation. More than 10 head comic IP projects will be announced at the conference. At present, more than 100 mainstream film, television and video platform companies have signed up to participate in the event, and many first-tier companies focus on the field of cartoon reform.

strong > Industry celebrities are invited to share industry dividends / strong >

this conference will also discuss and share hot topics such as original cartoon creation, IP experience, business model and innovation cases. Ma Boyong, Apostle son, Ye Fangcang, Bai Yicong and other big names in the industry, as well as experts from comic book creation, film and television development, game operation, industrial investment, and so on, will gather together. New ideas will be gathered continuously. The quota is limited. Welcome to scan the code!

Edit: xiongwei