Metersbonwe cooperates with Hollywood blockbusters to implant "Transformers 2"

The movie "Transformers 2" premiered in the early hours of yesterday morning to make another success at the box office. As the only brand partner of the film series in China, mdash;— Metersbonwe Apparel has already begun to reap the marketing results brought by "Transformers 2": not only the implantable ads in the film, but also Transformers series clothing is selling well, and Transformers series advertising films are on the air. This is the first time a Chinese brand has come to prominence in a Hollywood blockbuster, according to the official website of Metersbonwe clothing. Last night, local casual clothing brand Meters/bonwe (Metersbonwe), Hasbro, the copyright owner of Transformers, and Paramount Pictures, the producer of Transformers 2, also appeared at Shanghai Bailian City and held a media theater to celebrate the successful cooperation. < strong > cooperated with Hollywood blockbusters < / strong >. More than 300 people at the scene, all wearing Metersbonwe brand Transformers series clothing. According to the person in charge of Metersbonwe clothing Co., Ltd., as the only brand partner of Transformers clothing in China, Metersbonwe not only implants advertisements in the film, but also can use its fonts, logos, characters and other images in clothing products. < strong > Transformers series clothing hot sale < / strong > since April this year, Metersbonwe opened a Transformers special area in more than 2000 stores across the country, launched the first wave of Transformers animation products, and sold well in the market. Last month, consumers could see the new Transformers in advance at the Bonway store, including flying bumblebees, upgraded Optimus Prime, fallen King Kong, Hercules, Twin Autobots, and so on. These images are integrated into the product line. According to the person in charge of the company, since April, there have been a total of nearly 100 transformers of different styles, different factions and different categories. Basically, these products are one of the best-selling products in the store. Some die-hard & ldquo; gold fans & rdquo; even as a collection, from head to toe & ldquo; fully armed & rdquo;. In the official online store of Metersbonwe on Taobao Mall, & ldquo; popular list & rdquo; is almost full of Transformers products. < strong > invest heavily in three-dimensional marketing < / strong > in the "Transformers 2" film, the Metersbonwe implant lens is more obvious in two places, one is the huge billboard on the roadside that says & ldquo;Meters/bonwe Metersbonwe & rdquo;, and the other is the body advertisement of a truck & ldquo;Meters/bonwe does not take the usual road & rdquo;. There are also three implanted commercials. According to the person in charge of the company, in fact, Metersbonwe intended to cooperate with Transformers as early as when it was released in China. As there was no precedent for domestic enterprises to cooperate with Hollywood films at that time, it was temporarily suspended. Since the beginning of last year, the company officially began to contact the cooperation with Transformers 2, and established a tripartite cooperation relationship at the end of last year. Hasbro, as the owner of the copyright of Transformers, used to find factories to produce clothing products, but this cooperation looks at the influence of Sino-American Tesbonwe in more than 2000 terminal stores in China. It is reported that, in order to cooperate with this cooperation, the company only later on a variety of soft and hard advertising costs of no less than millions of yuan. As for the input cost of the film, the relevant responsible person is not willing to disclose, the relevant industry insiders said that the cost should be high.