"Journey in search of Dreams" counterattacked and became the top-grossing film in Pixar's mainland.

Wrestling! After Dad, another imported word-of-mouth masterpiece has embarked on the road of reverse attack in the mainland market_animated film "Dream Search Tour."

Original title: Death becomes beautiful and warm, tears heal the audience

following "Wrestling!" After Dad, another imported word-of-mouth masterpiece has embarked on the road of reverse attack in the mainland market_animated film "Dream Search Tour." From just 12.78 million yuan on its opening day to more than 100 million yuan on Saturday, it also broke the cumulative box office record for Pixar films in mainland China, which is currently passing the 500 million yuan mark.

With Mexico as the background, creative and emotional stories let the audience use "tears","tears wash face","cry a pack of napkins" praise screen, this Douban 9.2 points and "crazy animal city" level of the new work is moving towards 1 billion yuan level.

Super "Seabed 2"

became Pixar's mainland best-selling film on

November 24 premiere day,"Dream Search Tour" met "Pursuit""Detonator" and other contemporaneous release of many rivals, as well as still spare Hollywood blockbuster "Justice League," so that day ranked third 9.8% of the national film rate won 12.78 million yuan box office. However, only two days after its release, the animation successfully countered with its high reputation and family theme, ranking first in the single-day box office list with a first-row rate of about 20%.

With the box office breaking 100 million yuan for the first time last Saturday, closing at 127 million yuan,"Dream Quest" officially surpassed "Finding Nemo 2" by 254 million yuan, becoming Pixar's best-selling animated film in the mainland. As of 6 p.m. last night, the film had grossed 480 million yuan, with a forecast total of 1.04 billion yuan, according to Cat's Eye Professional Edition.

In fact, Pixar has long been less popular in China than Disney in the global market. Since Disney acquired Pixar in 2006, there have been 10 Pixar animations released in China before "Journey to Dreams," including five Oscar-winning animated feature films and five global hits of more than $700 million, but only two of them have grossed more than 200 million yuan in the mainland-"Monsters University" in 2013 and "Finding Nemo 2," the best release last year. Compared with the global box office of US $1.028 billion, the latter's mainland score of 254 million yuan accounted for only 5.44%. Disney's animated film Crazy Animal City, released in the same year, grossed $1.023 billion worldwide and set a box office record of $1.53 billion in mainland China. Closer up, Pixar's sequel "Racing Story 3," released in the first two months, also grossed only 137 million yuan in mainland China.

Now, although in terms of box office trends,"Dream Quest" is difficult to reach the 1.5 billion level of "Crazy Animal City" in the mainland, the new box office record may mean that Pixar has finally found the "right way to open" the Chinese market.

There are serious discussions and

more warmth of "family fun".

Pixar animation released in mainland China in the past ten years has a good reputation, but "Dream Search and Travel" has captured the "heart" of Chinese audience. Not only did Douban's score of 9.2 stand out among the "brothers and sisters", nearly 95% of the 140,000 raters gave more than 4 stars, and the word-of-mouth fermentation of "praise and popularity" also attracted more passers-by who had never seen Pixar animation before into the cinema.

In the past, the same is around the "family","family","dream" and other elements, Disney overall more inclined to family fun, and Pixar works have been known as "fairy tales for adults", the protagonist is often piled in the corner toys, dirty and dilapidated robots, unique looking monsters or mysterious underwater creatures such as "unusual" settings.

Although the new film "Dreaming Around" is set in Mexico, which is relatively unfamiliar to the audience, the film takes a Mexican boy chasing music dream as the main line, but actually tells a story about "warmth, warmth and gentleness" connected by family blood, while kinship and dreams are the eternal theme of family animation movies, which also makes more parents choose to take their children into the cinema together on this warm journey.

The setting of the cemetery and the land of the dead is the most creative part of the film. The visual presentation is gorgeous and colorful, and it combines fables to reflect reality. It touches on serious themes such as death, success, betrayal, etc. The colorful and not scary "World of the Dead" and the cute "Skeleton" are more child-friendly, and death becomes beautiful and moving. It can be said that Pixar has always insisted on it, but it can cure all ages of the world.

In the exotic pictures and music, the audience "entered the play", watching the "second death" of the deceased friends, watching the deceased step on the beautiful fallen leaves bridge back to the sun to "visit relatives", wet eyes are showing the power of "emotion".

Editor: Mary