from recent works, the sudden emergence of interesting small theaters in the broadcast of online dramas has surprised the audience a little bit, but now the interactive, interesting, good-looking, and fun ways such as "Qiushui Oath", emojis, and P-picture shows have not only created hot spots, but also promoted the promotion of the works. However, because of the ingenious design, the audience not only does not feel disgusted, but will enjoy it and be willing to help the marketing of the works.
original title: memes, P Picture Show Film and TV series marketing new tricks are hidden in fun
strong > / strong > "Qiushui Oath" comes from a gesture of Qiushui oath played by Zhang Yishan, with the little finger pressed on the thumb and the other three fingers kept upright. The gesture, which 99% of the people in the legend could not do, was quickly played with by netizens. Zhang Yishan Qiushui Oath was maxed out on the Internet overnight, and Qiushui Oath topped the list by virtue of a stills. in moments, some people show pictures of themselves easily completing the "Qiushui Oath". Some people suspect that they are "disabled stars" and do not understand why they cannot do this action, while others laugh that they need props such as adhesive tape to make gestures. Actor Dou Yan and others also took part in the WeChat moments competition. Zhang Yishan himself showed the original photos and stills on Weibo for netizens to compare. interestingly, not everyone can do the Qiushui Oath, but CCTV host Li Sici posted a more difficult "knot hand"-a photo of her seemingly complicated finger "knot" on Weibo, in which five fingers are repeatedly intertwined to form a complex knot. The flexibility of the finger surprised netizens, but Negmati immediately left a message saying that he could do the same.
" Spring breeze is not as popular as you "
some people can easily complete the" Autumn Water Oath "and" knotter ", but others can't. What is the reason? Medical experts say that from the perspective of hand anatomy, most of the gestures are related to congenital conditions, so don't practice if you can't do it. Experts explain that whether this action can be done or not is actually related to the structure of the human body. Among the tendons that pull the finger movement, the tendon of the thumb is independent, the tendon of the index finger is also relatively independent, while the middle finger, ring finger and little finger are connected to a tendon, that is, the tendon union. Among them, the joint area of the tendon of the ring finger is the largest, so its movement needs to be restricted by the middle finger and little finger. As a result, the little finger presses the thumb and the ring finger bends spontaneously. The greater the strength of the little finger, the more bent the ring finger. It is precisely because the finger linkage principle, so, can achieve the "Qiushui oath", in fact, means that the finger linkage is not so sensitive.
experts also stressed that do not practice finger flexibility at will, do not always try to force "concave shape" through external forces, pay attention to scientific methods, and beware of muscle strain and hand cramps. strong > emojis P Picture Show, all playing with new tricks / strong > netizens "Qiushui oath" have a good time, but also bring up the topic degree of "the spring breeze is not as good as you". For the playwright, the highly involved topic of "Qiushui Oath" is a successful marketing-the public can't help but participate in it, and through mutual influence and communication, it unwittingly creates a topic and heat, and also achieves the effect of a propaganda play. in fact, the recent marketing of film and television works is hidden in some content that people think is "fun". Producers and propagandists use topics of interest to the audience to stimulate public participation and achieve the purpose of spreading the works. for example, the Legend of Chu Qiao is very creative in marketing. Combined with the classic scenes in the play, a short video of special effects is customized on some P-map software, and the template is recorded by Zhao Liying herself. Fans can "travel" to the Western Wei Dynasty in a second to experience the "happy enmity" on horseback. The short video posted by Zhao Liying on Weibo has received more than 200,000 retweets, 110000 comments and 790000 likes, further increasing the popularity of Chu Qiao Zhuan. The play finale last night, once again rushed to the forefront of the hot search list, and became the viewing responsibility of the summer weekly TV series. some TV dramas provide a large number of emojis to netizens. For example, in the hit drama "the first half of my Life," the memes of Luo Zijun's mother, Xue Zhenzhu, spread widely, coupled with the exclusive memes of characters such as he Han and Chen Junsheng, making the show a new level of popularity.
the stills of Xue Zhenzhu" my first half "are made into emojis
some films are marketed together. "embroidered Spring Dao 2" and "Father and son Xiongbing" PS the stills of the two films, and let the actors in the two films "meet" in the way of "traversing". Coupled with the dissemination of PS posters by the leading actors, they naturally achieve the goal of joint promotion. Some analysts believe that group marketing is very fresh, but at least the quality of the two cooperative films must be guaranteed in order to achieve a win-win situation, otherwise it will only achieve the opposite effect.
strong > Marketing / strong > with the change of consumption habits and concepts, audiences are less and less interested in brainwashing advertising, and interesting and participatory marketing is very popular. Under the visual social trend of pictures and videos, how to stimulate the enthusiasm of fans and turn it into marketing potential energy has become a common problem for many film and television works. from the recent works, the way that an interesting little theater suddenly emerged during the broadcast of online dramas surprised the audience a little bit, but now the interactive, interesting, good-looking and fun ways such as "Qiushui Oath", emojis, and P-picture shows not only create hot spots, but also promote the promotion of the works. However, because of the ingenious design, the audience not only does not feel disgusted, but will enjoy it and be willing to help the marketing of the works. however, marketing should not go too far, which is even more taboo to arouse the disgust of the audience. A few days ago, "Flash Girl" announced that the team knelt down and apologized, which made many viewers express that they had lost interest in "kneeling". This kind of marketing is counterproductive to the work. it can be seen that marketing is not a simple sales promotion. Only by finding out the hearts of the audience and arousing the resonance and enthusiasm of the audience and fans can the win-win goal be achieved. Edit: mary