Watching effect upgrade: what is the difference between a 100-dollar ticket and a 60-dollar ticket?
many ordinary netizens think that the expensive seats may be more comfortable and the screen a little bigger. In fact, there are many subtle differences behind this. Today, let's take an inventory of the evolutionary route of the movie screening hall.
original title: where is a ticket for 100 yuan better than a ticket for 60 yuan?Buy movie tickets online, even in first-tier cities, we can find tickets with a ticket price of 30 yuan, while other theaters showing the same movie cost as little as 60 yuan or even 100 yuan. Why? Many ordinary netizens think that the expensive seats may be more comfortable and the screen a little bigger. In fact, there are many subtle differences behind this. Today, let's take an inventory of the evolutionary route of the movie screening hall.
strong > Why are there movie tickets worth more than 100 yuan behind the screening hall? / strong >
Film projector many post-90s netizens have never seen it, and now it is almost impossible to find such a projection hall. But in the last century, this kind of screening hall was still the mainstream product in first-tier cities. Many familiar classic films, such as Shaolin Temple, are widely spread in this kind of screening hall.
strong > 3D movies have sprung up everywhere / strong >
after the emergence of digital projectors, the upgrade route of the projection hall is clearer and brighter, but the popularity of "Avatar" makes this upgrade route appear a new angle, that is, 3D. After director Cameron's successful promotion of 3D functions around the world, 3D screening halls sprang up overnight and have grown to the present.
Avatar has set off a 3D craze
the technical nature of the 3D digital projection hall has not changed, so how does the 3D projector divide the image into a longitudinal polarized light and a horizontal polarized light? In fact, there has long been a polarized lens for dealing with light in the projector industry, which can achieve passive 3D effect as long as it is configured in front of the projector lens.
is economical and affordable, because if you do not use such a scheme, you have to use two projectors, which undoubtedly greatly increases the cost, so the configuration of polarizers on a single projector has become the mainstream.
the upgrade of 3D technology gives consumers a new feeling, so the ticket price is a little higher to watch blockbusters in such a screening hall. In fact, the upgrading of 3D projection technology, its own hardware is not difficult, more requirements for the content is relatively high. There are not many classic 3D films like Avatar because of the high cost and long cycle of shooting.
now many 3D films are in the form of late conversion, that is, they are filmed according to ordinary films, but after the film is completed, it is handed over to a third party for conversion, and the cost is about one million. This conversion is commonly known as pseudo-3D, the effect is not particularly good, but it can help films raise ticket prices, so many films have adopted this means. This is also a problem after the development of 3D movies.
strong > Light source upgrade color / brightness qualitative change / strong >
3D technology, in fact, the upgrade of the projection hall stagnated for several years, about 5 years, the projector is reducing the size, reducing the cost, and helping the projection hall to reduce the cost. But the overall upgrade of the screening hall is not obvious. This situation has changed greatly in the past two years because of the emergence of laser light sources.
different frame rates bring different picture definition
for some fast-moving films, the refresh rate of 24 frames is not enough, so there are projector products that can support 120Hz refresh rate, that is, 120 frames per second, so the picture performance is more smooth, especially for films with more high-speed pictures, this is an effective improvement.
High frame rate can also solve the problem of picture tearing
but at present, the projectors that support 120Hz refresh are absolutely high-end products, and there are not many halls in the world that can support this kind of projection. In addition, there are not many movies that support this high frame rate. On the whole, the technology is still in its infancy. However, there are more and more high-end screening halls in China, and I believe that enjoying high-frame-rate movies is not a distant dream for Chinese audiences.
strong > Sound Magic this is the concept of flow / strong >
finally, let's talk about sound. The picture has been upgrading, and the sound naturally cannot lag behind. In the era of film players, the sound is loud enough. After entering the era of digital players, the sound channel has become a new concept. Many screening halls are promoting that they have more channels.
the concept of traditional channel
then just channel upgrade is not enough. Now people are beginning to further improve the feeling of sound. For example, some brands propose that sound has a direction, and they build an audio system that allows sound to flow in the screening hall. When a plane appears in the picture, you can feel whether it is flying from your left to the right, or from the front to the back. This requires a synchronized flow of information between sound and film, and this conceptual upgrade is in the same direction.
Sound effects flowing from new sound ideas
with the advent of the era of consumption upgrading, watching movies is not just about the screen is big enough. The technology of the projection hall has been developed for many years, from the early film technology to the current digital technology, different projection halls have different price positioning. For some wonderful blockbusters, if there is no financial pressure, it is still necessary to feel the high-end screening hall, after all, such as 4K resolution, HDR technology and high frame rate and sound comprehensive experience upgrade can still be worth the ticket price.
Edit: mary