half a month after its launch, the online movie "the falling Dragon of the supernatural event", based on the self-supporting mouth falling Dragon incident, has received more than 36 million hits on iqiyi, and the cumulative box office has exceeded 15 million.
strong > the paranormal theme receives continuous attention. The history of Yingkou falling dragon reappears / strong >
low cost and high income, which is the biggest temptation for people who first enter the online circle. However, from the emergence of the concept of NetUniversity in 2014, to the blowout development of 2016, and then to the gradual slow pace of 2017, the road of quality products of NetUniversity is gradually on the right track.
this side is strict policies and fierce competition, while on the other side is the increase in investment and the expansion of themes. By dreamer Pictures, Seven Entertainment Film Group, Qishu Youyu, Jingying Media, MeiFredi Film and Television Co., Ltd., Qishu exclusively released "the fall of the Dragon event of supernatural events", with the theme of "supernatural + fantasy + science fiction". Found its own foothold in the increasingly diversified online market. it is understood that the major investment in this network has reached 10 million, of which the special effects of the film account for about 40% of the total funding. If you want to make supernatural events realistic, you can't do without fine special effects and special scenes. In the movie, the dragon stands for fantasy and 709 for science fiction, so the special effects are divided into two groups at the same time.
strong >" Star attraction " / strong >
on the other hand, the production crew of" Dragon fall of Paranormal events "should also attract attention in the net industry. After all, there are Zhang Tao, who is known as "the first director of NetUniversity", and Peng Yushi, who is known as "the first elder brother of NetUniversity".
as early as 2015, the online movie Taoist out of the Mountain, directed by Zhang Tao and starring Peng Yuli, was filmed at a small cost of 280000, creating a high-income miracle of breaking 3 million in 10 days and 24 million in half a year. It was from this beginning that NetUniversity, a "low-input, high-income" film and television category, began to attract the attention of large and small film and television companies, and it seems that everyone wants to take advantage of this east wind to rise to the sky. However, after the abnormal surge of both NetUniversity and large companies in 2016, the Internet market does not seem to be so easy to mix. "Taoist monks out of the Mountain" was written by Zhang Tao in 1 day and filmed in 8 days. It took Zhang Tao 4 days to write the screenplay and 14 days to shoot the "Dragon fall of supernatural events". In addition, there is the growth of the team and the increase of investment. Pang Yushi, an untrained student, won the 2016 Jinguo online Film and Television Award for Best Actor in an online Film and Television Award for "Taoist Monk out of the Mountain". It was also from this thriller comedy that Pengyuyi became popular in the online circle. since then, the "Mr. Yin and Yang" series and other works have enabled Peng Yushi, an actor who has stepped on the right opportunity and made continuous efforts to shoot the film, to accumulate a loyal audience in a large audience. Among Pang's nearly 300000 Weibo followers, there is no shortage of fans who approve of his works. Under one of his Weibo posts, one fan said: "like all the plays you have acted in." with Zhang Tao and Peng Yuyi, two "leaders of the Internet", the appeal of the audience can be seen. strong > / strong > the rapid development of the Internet has distributed many different ports in various industries; how to grasp the subdivision of the field and carry out accurate positioning is undoubtedly the most important thing to promote with the help of network marketing. On the way to the boutique of NetUniversity, the richness and diversification of marketing and promotion means have long been not limited to network marketing. how to accurately grasp the audience groups in subdivided areas can rely on the data to do a first-level survey. The online movie "the falling Dragon incident of the supernatural event", which was exclusively announced by Qishu Youyu, not only considered the audience who followed the event on the Internet, but also returned to the birthplace of the story and went deep into Yingkou to jointly promote it with the Yingkou government. Before and after the release of the film, Qishu Youyu went to Yingkou City for a field visit and won the support of the propaganda Department of the District Committee of Xishi City, Yingkou City, Liaoning Province. And this move that opens the net to the target small regional audience seems to be a way to learn from it. the Yingkou falling Dragon incident itself, in the perception of the local people, is a historical mystery related to the local people. With the influence of this geographical relationship, the locals of Yingkou, who already have a large audience on the Internet, pay more attention to the film, and even trigger a wave of spontaneous second dissemination.
while the relevant publicity departments of Yingkou City support this film, on the one hand, it increases the official exposure of the film, on the other hand, it also enhances the local tourism value to a certain extent. So, on November 14, a movie viewing ceremony was held in the west city of Yingkou. Xiao Li, member of the standing Committee of the Yingkou Municipal CPC Committee and Minister of propaganda, Yuan Bo, Vice Mayor of Yingkou City, Han Ruixiang, Vice Minister of the propaganda Department of the Yingkou Municipal CPC Committee, and Zhang Bo, Secretary of the Xishi District CPC Committee, all attended the event, which shows the government's support for the activity and the recognition of the film.
and on November 15th, the film stars Peng Yuli and Shu Xuanru also went to Yingkou to participate in the experience of "searching for long Yingkou, exploring Liao Hebei". Standing in that Reed marsh, looking at the desolate and mysterious place of falling dragons, it makes people feel closer to the truth of the events of 80 years ago. This time, through cooperation, the two sides hope to make more people feel the falling dragon incident up close, explore and discover the truth of the incident; at the same time, through the film's main creator and fans to visit Yingkou, it can also make more domestic audiences feel the local characteristic culture of Yingkou, which is a win-win cooperation. The joint promotion of the two sides is not only an innovation in the way of online film publicity, but also a beneficial attempt for the government to innovate the way of external publicity.
Edit: yvonne