Which ten minefields need to be avoided when video websites buy foreign movies and TV dramas?

buyers of films on many websites often do not know the management details, and it is difficult to pass the overseas movies and TV dramas they buy, and even cannot broadcast them. This article gives some tips to practitioners from ten aspects.

in addition to self-made programs, another major broadcast proportion of video websites is the purchase of overseas movies and TV dramas (including Hong Kong, Macao and Taiwan). In September 2015, the State Administration of Press, publication, Radio, Film and Television issued a circular reiterating the relevant regulations on the administration of overseas films and TV dramas on the Internet, requiring overseas films and TV dramas used for the dissemination of information networks such as the Internet, you must obtain a "Film Public screening license" or a "TV play Distribution license" in accordance with the law. All overseas movies and TV dramas without two licenses shall not be broadcast on the Internet.

the notice emphasizes that the Internet audio-visual program service website shall report the relevant information about overseas films and TV dramas broadcast on this website to the administrative department of press, publication, radio and television for registration before March 31, 2015. As of April 1, 2015, unregistered overseas films and TV dramas are not allowed to be broadcast online.

the Circular points out that in order to develop and prosper network culture, while inheriting and carrying forward China's excellent cultural traditions, we should actively absorb the world's excellent cultural achievements, and encourage qualified Internet audio-visual program service websites to introduce an appropriate number of foreign films and TV dramas with healthy content, excellent production, and carrying forward truth, goodness and beauty, so as to meet the growing spiritual and cultural needs of the people. The total amount of overseas films and TV dramas imported and broadcast by a single website shall not exceed 30% of the total amount of domestic films and TV dramas purchased and broadcast in the previous year.

on June 30, 2017, the China Network Audiovisual Service Association held a standing council in Beijing and adopted the General rules for content examination of Network Audiovisual programs. Although it is not clearly pointed out that overseas films and TV dramas introduced by the network are also managed in parallel, from the specific operational level, censorship and supervision adopt the principle of unified management at home and abroad and consistent standards off the Internet, therefore, online overseas films and TV dramas will also refer to the detailed rules and standards of the General principles.

according to the examination and approval of movies and TV dramas introduced by several major websites across the country, they are basically concentrated on TV dramas from the United States, Britain, Hong Kong, China, and classic movies from Europe, Britain, the United States, and Asia. The main topics include: ancient mythology, contemporary love, science fiction action, family affection, suspense involved in the case and so on.

buyers of many websites often do not know the management details, and it is difficult to pass the overseas movies and TV dramas purchased, and even cannot broadcast them. This article gives some hints to practitioners from ten aspects:

strong > 1. Movies and TV dramas filmed in the special historical period of the West are carefully introduced / strong >

the special historical period here is mainly about the period of sexual liberation and racial discrimination. Sexual liberation (sexualliberation), also known as sexual revolution (sexual revolution), is a social thought and social movement that challenges traditional sexual concepts and sexual morality in the western world in the 1960s and 1970s, including non-marital sexual behavior, open marriage, homosexual marriage, public nudity and so on.

the film and television works shot in this period undoubtedly reflect the contents and themes that are inconsistent with the traditional concepts and sexual cognition of our country at present. In terms of content, there are a large number of scenes of reactive liberation, same-sex marriage and public nudity on a large scale and without a bottom line, so that they cannot be deleted. From the perspective of subject matter, although there are not many dew points or sex-related scenes in the film, the whole film discusses the relevant content of sexual liberation, which is also not suitable for introduction.

in addition, works that reflect racial discrimination are also sensitive topics in current international relations and society, and it is also difficult to introduce and examine them, so websites should be cautious.

strong > II. Topics that are not in line with China's current national conditions and propaganda laws and regulations must not be allowed / strong >

this aspect covers a wide range of topics and keeps pace with the times, which is effective. Mainly pay attention to the changes of national conditions and current situation. According to the current audit standards, the audit of overseas films and TV dramas is in principle based on the General rules for the examination of the content of Network Audio-visual programs, which is based on the updating and summary of the regulations on the Management of TV dramas, the Law on the Promotion of Film Industry and its relevant rules.

in the previous "notice", it was clearly pointed out: "in order to develop and prosper network culture, while inheriting and carrying forward China's excellent cultural traditions, we should actively absorb the world's excellent cultural achievements, and encourage qualified Internet audio-visual program service websites to introduce an appropriate amount of foreign films and TV dramas with healthy content, excellent production, and carrying forward truth, goodness and beauty, so as to meet the growing spiritual and cultural needs of the people." Therefore, the introduction of foreign films and TV dramas must encourage the content of truth, goodness, beauty and positive energy.

this requires the website to be familiar with the relevant regulations on the management of domestic films and TV dramas before selecting dramas, and to grasp the caliber and direction of current publicity and management in a timely manner. In addition, it should also aim at the "case Law." to analyze and compare the cases previously issued and banned, if they are involved in violating the provisions of relevant laws and regulations, they should be introduced cautiously.

strong > III. European and American minority literary and artistic works should consider / strong >

the minority works referred to here are mainly aimed at literary films and TV dramas shot in France, Italy, Spain and other European countries. Some websites choose a customer group of literary and artistic youth who advocate the sentiment of "petty bourgeoisie". They admire literary and artistic works that reflect human thinking and the bottom of society.

most of these works often reflect the false, evil and ugly of human nature and the dark side of society, while ignoring the bright side of society and the truth, goodness and beauty of human nature, which is incompatible with the requirements of online foreign films and TV dramas that" the content is healthy, the production is excellent, and the truth, goodness and beauty are promoted. " Therefore, when the website is selected and introduced for this kind of audience, we must grasp the bottom line of the theme and content, point the introduced standards to the bright side, and avoid eliminating darkness (negative dark treatment).

strong > IV. Works involving sensitive subjects such as politics, religion, and terrorist attacks have a low success rate / strong >

all foreign films and TV dramas that pass the examination and agree to be broadcast means that the Chinese government agrees that the authentic version of the play will be broadcast on the domestic regular website, representing our country's political attitude and vetting standards. In a sense, it is the thought and ideology reflected in the content of the approved film in our country. Therefore, often diplomatic, religious, ethnic, political, judicial and other sensitive special materials are the focus of the gatekeeper.

some people may think that events in other countries that do not involve our content have nothing to do with censorship, and the answer is no. As a friend of the country or production country in the film, China will certainly attach importance to international relations. Once the film reflects the political, religious, ethnic and other major sensitive topics of other countries, once adopted, it represents that our government agrees with the point of view, which is the so-called "third country attitude". Therefore, if the introduction of negative content in important areas of other countries, the pass rate can be imagined, will certainly focus on the gatekeeper, please be cautious about the website.

We must resolutely resist such contents as terrorist attacks, anti-peace, anti-humanity and other contents that are unanimously and resolutely opposed by the international community, and film selectors no longer have to consider them.

strong > 5. Works starring bad artists depend on the tolerance of the times and the period of forgetting / strong >

Last October, the State Administration of Radio, Film and Television officially issued a notice of "banning bad artists," clearly naming films, TV dramas, TV programs, advertising programs, online dramas, and micro-films produced by "those who take drugs, whoring, and other illegal and criminal acts," which are all included in the scope of suspension. In addition, many overseas artists, such as foreign countries, Hong Kong, Macao and Taiwan, are also very different from China's political stand and are also among the "unsuitable to be introduced."

this requires websites to strictly check the identity of the creators when selecting plays, and keep in mind that bad artists, once found, will be vetoed by one vote, so as not to bring unnecessary losses to their own website image and economic benefits.

in addition, it also depends on the tolerance of the times and society and the period of forgetfulness. After a period of time, there may be a change in attitude towards some previously problematic artists, or after "bad guys learn well and turn over a new leaf", they can try to introduce.

strong > VI. Banned films that have not been shown or shown before or respect history / strong >

domestic films, Hong Kong and Taiwan dramas, and foreign films that were not approved at that time are all classified as "historical banned films." Although the censorship standards have been updated several times over the decades, there must be a reason for the works that were not released at that time, but most of them still have their root causes and overall problems, and, this root cause will not diminish with the passage of time.

there are various lists of banned films in history, which can be used for reference on the website. If it is a banned film in history, it is also recommended not to introduce it. If there is a dispute or has been shown and broadcast abroad, it is recommended to be treated with caution and not to waste the application index.

strong > 7. Resolutely resist the production of bad packaged films with rough and vulgar content / strong >

regardless of whether they are historical or newly produced overseas films and TV dramas, there must be works of "exceptionally low quality although the content is all right," or bad waste films. In addition, in order to save time and money, the film buyers did not screen one by one and bought dozens of films together, half of which were of inferior quality.

according to the regulations," actively absorb the world's outstanding cultural achievements, encourage qualified Internet audio-visual program service websites to introduce an appropriate amount of foreign films and TV dramas with healthy content, excellent production, and carrying forward truth, goodness and beauty, so as to meet the growing spiritual and cultural needs of the people. "

although these poorly produced and low-content junk dramas do not directly touch the bottom line of censorship, for the majority of netizens, especially teenagers, there is no nutrition and pleasure to appreciate, let alone positive educational significance. This kind of works are also the first to bear the brunt of the shelves, and they are not encouraged by examination and introduction. Admonish websites not to let their video pages be contaminated by this junk.

strong > VIII. Works of gods and ghosts, zombies, monsters, horrors, bloodshed, and pornography have a lot of modification details / strong >

according to the relevant management regulations and "General principles" of domestic movies and TV dramas, there are relatively strict management measures for works of gods and ghosts, zombies and monsters, and even contents that are explicitly prohibited.

as most of these works are obscure and difficult to understand, it is suggested that film buyers should first understand the position of the creator of the work, read the gist of the story, make a clear judgment, and purchase with caution.

strong > 10. Foreign cartoons should be introduced with few precedents. / strong >

some websites believe that at present, the composition of netizens is mainly young people in the post-90s and mostly in the post-2000s, so the introduction of foreign advantage cartoons and animated films is the only choice. There is no denying that there is some truth in such views, but we should also be soberly aware that the management methods and systems of foreign films and television are very different from ours, and the grading system for young people to watch and watch movies is even more strict in enforcing the law.

Foreign countries have regulations on the time period for children to watch TV, and there are also regulations on the content of movies and TV dramas. In addition, many animation works are not shot for children and teenagers. The so-called" adult animation "is even rated at a very high level, and the restrictions are quite strict.

therefore, this requires us not to generalize overseas animation works, depending on his domestic grading level and limiting the audience. Once it belongs to the restricted class, it should be introduced cautiously. Because, the online audition program is not graded, anyone can watch, children are the main force to appreciate cartoons, if the introduction of restricted animation works, the negative impact on children is incalculable.

in addition, in order to protect minors, government departments tend to be more strict with cartoons and youth films and television works. It is suggested that the website, for this kind of theme works concerned by teenagers, can be introduced, but must choose completely harmless, positive classic works for children to watch, to prevent the occurrence of bad tendencies.

Edit: mary