Variety constantly explores "combination of stars and elements"to transmit positive energy and lead social fashion

"Star combination" is becoming the choice of more and more variety entertainment and Reality Show programs. The participation of ordinary people is getting higher and higher, the weight of vegetarian contestants and guests is getting heavier and heavier, and there are more and more contents that go deep into the lives of the people and are approachable.

original title: star binding: who is "Star" and who is "Su"?

the "star" comes from the "vegetarian", and shines because of the nourishment of the "vegetarian"; the "vegetarian" gives birth to the "star", but also because of the brilliance of the "star", the wind is clear and vibrant. Variety entertainment and Reality Show programs bear the media responsibility of spreading truth, goodness and beauty, transmitting positive energy, and carrying forward mainstream values. We must adhere to high taste and high style, and strive to climb the peak of positive energy, so as to make the programs both popular and elegant. It also carries more meaningful content and in-depth thinking.

Star combination is becoming the choice of more and more variety entertainment and Reality Show programs. The participation of ordinary people is getting higher and higher, the weight of vegetarian contestants and guests is getting heavier and heavier, and there are more and more contents that go deep into the lives of the people and are approachable. This is a gratifying phenomenon on the screen at the moment. For some time, the problems of variety entertainment, Reality Show shows chasing stars, showing off wealth and excessive entertainment have been criticized by many viewers. At the same time, TV programs rely too much on stars, resulting in low quality, high pay, homogeneous competition and other problems, which not only burden broadcasters and production companies with heavy costs, but also make programs deviate from the main line of "innovation and development". "Star-element combination" is the inevitable demand of self-purification of variety entertainment and Reality Show programs, the inevitable choice of the competitive development of program production and broadcasting institutions, and the inevitable requirement of radio and television media to practice their social responsibility.

in the process of exploring the creative mode of "star-element combination", some program production organizations have a superficial understanding of "star" and "vegetarian", and some passively join plain people with a pitiful number and a small part of the play. They only let plain people walk-on and play a small part, and even take some unknown artists or young models of Internet celebrities as plain people; some still regard film and television stars as core resources and selling points, wantonly hyping stars in publicity and promotion. Star combination, who is the "star" and who is the "Su"?

strong > "Industry Elite" and "time Idol" are the connotation and extension of "Star". / strong >

Great times need great works. Great times must give birth to great works. Great works are only great because of their spiritual connotations, not simply piled up by performing stars. Instead of complaining that "100 million yuan in production costs and 80 million yuan has been given to stars" and "feels that the whole variety industry is working for stars," it is better to focus on the representative figures who have made great contributions and influence in various fields such as economy, science and technology, culture, education, sports, and so on. They are the "stars" that we should invite to the stage and vigorously promote and praise.

CCTV

Literary and artistic creation needs to create typical characters, and variety entertainment and Reality Show programs need guests with typical significance and exemplary role to enhance the attractiveness, communication and appeal of the program. Variety entertainment and Reality Show programs should not only meet the leisure and entertainment needs of the people, but also reflect a nation's thinking ability, spiritual character and civilized quality. Further expand the connotation and extension of "Star", change to "film and television stars" as the core resources and selling points, let more well-known and advanced figures with positive energy from various industries appear on the program, and play a leading and exemplary role. For such "stars", the more the better.

strong > "ordinary people" and "people" are not only the participants of the program, but also the main body of the program / strong >

pay attention to the ordinary masses, expand their participation, let the masses become the protagonists of the program stage and television screen, extract the true feelings from the stories of ordinary people, draw materials and nutrients from hot real life, and grasp the pulse of the times from the fresh grass-roots practice. It is the principle that TV program creation has always adhered to. The word "plain person" borrows the popular saying of "ordinary people" at present. They are the unknown ordinary people around us, the simple and unadorned masses, Beijing drifters youth, square dancing aunts, folk craftsmen, bike-sharing maintenance workers, and so on. The masses of the people, and only the masses of the people, are the main body of literary and artistic expression and the source of inspiration and creation for writers and artists.

try to dig out the stories and emotions behind vegetarian people. CCTV's "Challenge impossible" program invites big-name stars as judges, but always focuses its camera on ordinary workers with unique skills on the stage. Among them are Luo Miaofeng, an ordinary technician who can accurately control forklifts hanging beer bottles on steel wire, and Li Weifu, a police dog trainer who has an unusually keen sense of smell and can smell blood diluted 2000 trillion times. They bloomed in the program with simple emotion and self-improvement spirit, inspiring thousands of viewers in front of the TV.

reflect the changes of the times in today's Chinese society and carry forward the spirit of the times. CCTV "Outstanding Chinese" (the third season) deeply excavates the life dreams of ordinary Chinese people, showing incisively and vividly the true temperament revealed by ordinary people and the Chinese spirit contained in brilliant life. Retirees from the Tsinghua University Alumni Association Art Troupe sang "I Love you China" in the program. The old people said, "as a drop of water in the long river of national construction, or even just a water molecule, we only talk about dedication and ask for nothing in return." In the face of these "cutest people", not only the judges burst into tears, but netizens were also infected. "pay tribute to the older generation, it is because of them that we have today's China."

people-centered creative orientation is what TV workers should always adhere to. Only in this way can we dedicate the best spiritual food to the people, devote ourselves to the great practice of the people, and truly write records and create masterpieces that meet the requirements of the progress of the times and the spiritual needs of the people.

strong > enhance the cultural connotation of programs, actively lead the positive fun energy / strong >

Variety Entertainment and Reality Show programs invite stars to be guests. Moral conduct and artistic achievement should be taken as the primary criteria. Fame should not be respected and judged by fans. In individual programs, star guests lack cultural heritage. For example, in a certain program "idiom pick up the dragon" game link, star guests answered "Yellow Huhu", "White Pangpang", "Black Pangpang", "Green Pangpang", "Purple Pangpang" and so on, the content is lack of connotation. There are also individual programs, although the star guests are experiencing the occupation of ordinary workers, they show a sense of superiority everywhere. For example, when a star participated in the location shooting of a certain program and found that there was no crowd watching, he said, "We are so popular that no one is watching us, and there must be something wrong with that person." Star guests should be moral, moral and artistic, be able to convey correct values in the program, and lead the trend of social civilization.

Variety entertainment and Reality Show programs, as one of the program forms loved by the common people, bear the media responsibility of spreading truth, goodness and beauty, transmitting positive energy, and carrying forward mainstream values. In order to turn the TV station into a lecture-oriented and cultural communication platform, we must adhere to high-grade and high-style, and strive to climb the peak of positive energy, so as to make the program not only like to see, enjoy both elegance and popular taste, but also carry more meaningful content and in-depth thinking. In all stages of program planning, shooting, and production, television stations should carry forward the spirit of craftsmen, carefully set up link rules, situational stories, and characters' words and deeds, and make efforts to improve the value guidance, cultural cohesion and spiritual driving force of the program. so that the program can be close to the hot real life, innovative expression of mainstream values, inspire the national spirit, lead the social fashion, so that the spring breeze rain, moisten things silent.

now what we are seeing is the" star binding "1.0 mode being explored and put into practice by various TV stations, and we are more looking forward to seeing the 2.0,3.0 model of" star binding ". The 2.0 and 3.0 modes of "star-element combination" must be the dialectical unity of "star" and "element" combination, fusion, and even Tianhe. Because, the "star" comes from the "vegetarian", and because of the nourishment of the "vegetarian", it shines: "Su", giving birth to the "star", but also because of the brilliance of the "star", the wind is clear and vibrant.

Edit: mary