New and old variety shows emerge one after another, but the ratings are sluggish. They should move away from entertainment and towards originality.

if you have really thought about "for whom cultural programs are held", or carefully screened the difference between "people's artists" and "performing stars", then the domestic variety shows that have come to a dead end may not be far from bottoming out.

original title: out of the entertainment whirlpool, where does the variety show go?

strong > New and old variety shows emerge one after another, but ratings are sluggish / strong >

pay attention to the forms of summer entertainment. Except for some popular movies such as Wolf Warriors 2, the Great cause of Building the Army, and the TV series "my first half of my Life", variety shows, which were paid attention to by the whole people during this period of time in previous years, have not been able to reach the audience's attention more. Even some people ask: what variety shows are worth watching now?

once upon a time, as a strong rival of domestic movies and TV dramas, domestic variety shows were once suitable for young and old. However, since the major domestic satellite TV stations introduced copyright from overseas on a large scale and spent money on stars to reshuffle the satellite TV variety show, the audience suddenly found that today's domestic variety show can no longer arouse national interest.

in fact, this problem has exposed the state of this year's variety show: few people pay attention to it and it can't be a topic.

maybe only the second season of "China New Song" and the third season of "extreme Challenge" are still strong. Even domestic variety shows, which have existed for more than a decade, are in a state of fatigue. And most of them, whether it's "Comprehensive N Generation" or new shows-such as the fourth season of "Fast forward", "Chinese Restaurant", "the Life of yearning", and the new season "here we come", which can be said to be almost completely waterless. Although the star guest lineup is still strong, except for some real fans, most ordinary audiences have lost interest in them. When many people change the channel, they will habitually take a glance, and it is difficult to reproduce the grand occasion in which the whole people are looking forward to watching after work.

strong > advertisers buy it / strong >

viewers may be tired of this kind of program first. The selection of music variety shows and the mode of star competition, the model set by the stars in the outdoor challenge category, and so on, are all routinized. Copyright and stars have become the only core factors for the success of a variety show. Under such naked and direct traffic logic, it has given birth to the vicious competition logic of competing for copyrights and stars among major satellite TV stations. The production cost of the program itself has been reduced again and again, not to mention the innovative ability of local programs.

for the production team, if the program loses the ability to make the audience happy and excited, it loses the motivation to keep going. The production team with a real sense of challenge will have a deep understanding of the variety of entertainment forms and the picky taste of the audience. At this time, it is better to take a risk to develop a new program than to live on the old foundation.

one of the simple reasons why these variety shows have been thrown out of the core position and can still be run is that advertisers still buy it. Advertisers are not shrewd, they are sometimes confused by brand appeal, star aura and ratings, and they do not realize that the audience has left, and as long as the advertiser sponsors, the TV station is happy to continue the program, as long as it can make money. it doesn't matter how many people watch the show.

strong > encourage originality and emphasize public welfare / strong >

finally, under the intervention of the administrative power of the State Administration of Radio, Film and Television, today's variety shows are forced to go to a situation that calls for change. In the latest notice issued by the State Administration of Press, publication, Radio, Film and Television on turning the satellite integrated channel on TV into a lecture-oriented and cultural communication platform, it is clearly required to further strengthen the public welfare and cultural attributes of the satellite integrated channel on TV. Resolutely oppose ratings alone and resolutely resist ratings falsification.

however, is there such a thing as public welfare and culture that today's domestic variety shows are brutally copied in the mode of "copyright + stars"? Under the topic of all kinds of star gossip, most of the variety shows have slipped into the abyss of entertainment to death.

of course, there are exceptions. Although some scholars criticize it as "too wet" and suspected of being sensational, CCTV's "readers" have, in a sense, become the benchmark of today's variety shows. The "Chinese character dictation Conference" and "Chinese Poetry Conference", which constitute a series of brands, use the CCTV brand as a guiding demonstration for Shanghai Satellite TV. And before the positive energy spread on the Internet, "see the word such as face to face" is another way to explore the possibility of domestic variety in addition to entertainment.

obviously, all the routines in the variety system that have become increasingly distorted in recent years are difficult to continue to apply. In the broken domestic variety shows, how the producers who have lost their original ability to continue to do variety shows has become a problem that every star channel needs to think hard about. However, if you have really thought about "for whom cultural programs are held", or carefully screened the difference between "people's artists" and "performing stars", then domestic variety shows, which have entered a dead end, may not be far from bottoming out.

Edit: mary