"notice" has released such a signal that the era of "lying down for gold" has passed, and China's TV series and online drama industry is about to enter the process from joint governance to legal governance.
as the online drama becomes more and more popular, the relevant departments pay more and more attention to the supervision of the online drama. Yesterday, the State Administration of Press, publication, Radio, Film and Television, the Development and Reform Commission, the Ministry of Finance, the Ministry of Commerce, the Ministry of Human Resources and Social Security and other five ministries jointly issued the Circular on several policies to support the Prosperity and Development of TV dramas. Guide the prosperity and development of TV dramas. Among them, there are clear requirements for the management of online dramas, requiring that movies and TV dramas that have not obtained a license issued by the press, publication, radio and television departments shall not be broadcast on the Internet.
the annual super online drama "the Yellow Leather grave", which just ended on August 25th last month, hit the screen this past summer vacation. in fact, the trend of online dramas in recent years is there for all to see. But in retrospect, the number of online dramas in China in 2008 was only 5, while the output of TV dramas in that year was 502, which occupied an absolute advantage. Over the past 9 years, the market has changed dramatically, and the network drama is showing a "blowout" situation. By the end of last year (2016), the number of online TV dramas on the national record had reached 4430, far higher than the number of 1137 TV dramas. The online video market also reached 60.9 billion, up 56 per cent from a year earlier. In the face of the increasingly prosperous TV drama market, today, the State Administration of Press, publication, Radio, Film and Television, the Development and Reform Commission, the Ministry of Finance, the Ministry of Commerce, and the Ministry of Human Resources and Social Security jointly issued the Circular on several policies to support the Prosperity and Development of TV dramas to guide the prosperity and development of TV dramas. The "notice" is divided into 14 articles, the most eye-catching of which is Article 6, which clearly implements the same standard for the management of TV dramas and online dramas in accordance with the general idea of media integration, and standardizes the behavior of broadcasting films and TV dramas on the Internet. all films and TV dramas that have not obtained a license issued by the press, publication, radio and television departments shall not be broadcast online. it can be seen that this "notice" clearly defines "online and offline unification" and tightens the autonomy of the network platform. Yang Chenghu, executive director of Communication University Of China Media Arts and Culture Research Center, said, "in the past, the network platform may have greater autonomy. Its filing, including censorship, is not as strict as TV stations, our mainstream TV media." As the focus of management is on the television platform, the operas and dramas seen on the network platform are more tonal on the Internet and do not seem to embody the mainstream values like traditional TV dramas. " although this requirement was emphasized in a number of documents and notices previously published by the State Administration of Radio, Film and Television, there are still some works originally put on record as "TV dramas". At the release stage, due to the difficulty in TV series censorship, there are more areas that need to be modified, or they have signed a broadcasting agreement with the website and temporarily changed to "online dramas", which have not been examined and approved by the TV drama department. Yang Chenghu said that the announcement of the "notice" will further "plug" the previous chaos. At the same time, guide the transformation of online dramas from "low-style, shoddy" to "high-quality, large-scale". "judging from the expression of 'prosperity and development' this time, quite a lot of them are promotional, and strengthen policy encouragement and guidance while developing in an orderly manner. This kind of encouragement and guidance, due to the rapid development of the Internet in previous years, the focus and methods of management may not be complete, but now it seems that with the emergence of a new generation of audiences, it should be said that there has been a very strong competition for TV dramas. At such a time, strengthening the management of online dramas is not only important but also urgent for the construction of the whole market pattern of literary and artistic production and dissemination in China. " from the perspective of the whole industry, at present, China's national law on the promotion of cultural industries is still absent. Only at the 24th meeting of the standing Committee of the 12th National people's Congress last year, the Law of the people's Republic of China on the Promotion of Film Industry was passed by vote. Edit: mary