Huayi Brothers Star Theater will settle in Hancheng, Shaanxi Province, accelerate the layout of Huayi Culture Travel Market

on September 14, the Huayi Brothers Star Theatre, a complex of Chinese culture, tourism, business and performing arts launched by the Chinese cultural flagship Huayi Brothers Performing Arts, held a press conference in the capital Beijing. Huayi Brothers Star Theatre will soon settle in Hancheng, Shaanxi Province.

original title: Hancheng has another son, Huayi Brothers, layout, literature and travel market

as China's tourism industry has ushered in a golden period of development, the tourism industry chain is also expanding, and "cross-border + tourism" has become the choice of more and more business giants. For example, Wang Jianlin, boss of Wanda, has said many times that he is optimistic about the tourism market and regards cultural tourism as one of the main directions of Wanda's transformation in the future.

coincidentally, not only do real estate bosses love the tourism market, but Huayi Brothers, as a giant of Chinese film and television entertainment, has also been eyeing the cultural tourism market covetously, and has been laying out live entertainment projects since 2011. expand from traditional film and television to cultural tourism market with film and television as its content It has built 20 film towns, film communes, film world and other live entertainment projects in Shanghai, Suzhou, Shenzhen, Haikou, Chongqing, Changsha and other cities.

strong > Huayi Brothers Star Theatre / strong > / strong > Huayi Brothers Star Theatre Huayi Brothers Star Theatre / strong > Huayi Brothers Star Theatre held a press conference in Beijing, the capital. Mark, president of Huayi Brothers Star Theatre, announced that Huayi Brothers Star Theatre will soon settle in Hancheng, Shaanxi Province. This indicates that the cooperation between the two sides has entered the stage of pragmatic promotion from the level of agreement, and opened the prelude of Hancheng and Huayi Brothers to explore a new model of cultural tourism development.

Yang Zhongwu, director of the Shaanxi Provincial Tourism Bureau, said that the ancient city of Hancheng, with its simple folk customs and still its features, is still authentic in front of the world. In recent years, Hancheng's simplicity, beauty, innovation and inclusiveness have attracted a steady stream of Chinese and foreign tourists, making tourism a leading pillar industry in Hancheng and a tourism center in the eastern part of Guanzhong, Shaanxi Province.

regarding the Huayi Brothers Star Theatre's settlement in Hancheng, Mark, president of Huayi Brothers Literature and Tourism Performing Arts, said that this year is the first year of the 13th five-year Plan. With the country's growing emphasis on cultural tourism construction and the continuous promotion of the western development strategy, Shaanxi Hancheng has been at the forefront of exploration with its rich historical accumulation and positive and open mind, trying to build the Yellow River cultural tourism economic belt. This is one of the important reasons why the Huayi Star Theater chose to settle in Hancheng.

strong > following the trend of tourism development, speed up the layout of literature and travel market / strong >

in fact, the cross-border literature and tourism market is not plain sailing for giant enterprises. Take Wanda as an example, its Wuhan Wanda Film Park and Hanxiu Theater, which invested a large sum of 3.8 billion yuan, announced the suspension of business after only 39 months. Tang Jun, the former Disney executive in charge of the project and now the vice president of Wanda Culture Group, also resigned sadly. How to find the right position and correctly cut into the literature and travel market is worth thinking deeply.

in this regard, Mark said that Huayi Brothers Star Theater closely follows the development trend of China's tourism market and adapts to the new characteristics of the transformation of Chinese tourists from group tours to destination tourism in the past. China's literature and travel market has great potential, and enterprise innovation has become a top priority at this stage, so Huayi Brothers Star Theatre can be said to be timely. Before settling in Hancheng, Huayi Brothers Star Theatre has already landed in Sanya, Yuntai Mountain, Henan, Shenzhen, Datong, Shanxi and other cities. Today, with the rapid development of China's tourism industry, Huayi Brothers Star Theatre will play a positive role in attracting tourists to Chinese tourist destinations.

according to Huayi Brothers' 2016 semi-annual report, the business revenue of Huayi Brothers Brand Licensing and Live Entertainment sector increased by 236.08% in the first half of 2016 compared with the same period last year. Huayi Brothers said that this growth was due to the smooth progress of the project during the reporting period.

with regard to the future development layout of Huayi Brothers in the culture and travel market, Mark said that Huayi Brothers Group will continue to forge ahead in the future by virtue of its own professional strength, and will persist in relying on the three main sectors of film and television culture, Internet economy and cultural tourism, guided by the integration of production and city, industry and production capacity, and supported by Huayi Brothers' rich film and television IP reserves and brands. Take the Huayi Brothers Culture and Travel Performing Arts team as the professional guarantee, take the Huayi Brothers Star Theatre as the starting point, innovate and attack, and create an innovative and experiential cultural tourism ecological circle for urban tourism under the new situation.

Edit: nancy